By: Beth Pfohl
It is common practice in the public relations industry to have one, if not two or more, related internships before starting your first “big kid” job. So at this point, you know you need an internship but probably don’t have a clue about how to get one. Below are some tips I learned through trial (and error) to help you find the perfect internship that will get you where you want to go.
1. Where do you want to work?
By: Beth Pfohl
Everyone knows the importance of grammar when writing for the media, but it is easy to forget some of the more complicated English grammar rules when you are nose-deep in the AP Stylebook. Therefore it’s always a good idea to brush up on your grammar every so often. Try talking to recent English education graduates or taking a course online.Grammar has the ability to take a person’s writing to the next level, so don’t let your knowledge become outdated.
Try this website to get started: https://www.englishgrammar101.com/
As the daughter of an English teacher, here is a quick guide to some of what I find to be the most complicated rules in the English language:
By: Cassie Howard
This week much speculation has been going around about a possible Apple/Disney merge. Analysts at RBC Capital Markets say, “The resultant company would be massive, with enough cash and balance sheet capacity to change the nature of the hardware, service, and content industries." Apple has billions of dollars stashed away, waiting to spend it. Obviously, buying Disney would cost a pretty penny, but Apple has the money to do it.
RBC offers a few reasons behind this possible merge, including being able to diversify themselves away from the iPhone, boosting business, benefiting Apple shareholders, and more. But, they are a little skeptical on whether or not this will actually happen.
Read more about this possible merge and hear from RBC analytics at this Business Insider article: http://www.businessinsider.com/rbc-analysts-speculate-apple-acquiring-disney-2017-4
Photo source: Ziggy Knows Disney
By: Reagan Bennett
Did you know that the first photo posted to Instagram was an image of founder Kevin Systrom’s dog. From this modest start, Instagram quickly took off as one of the most popular applications for iPhone and Android users. Within two months of its initial launch, the photo-sharing application became a widely popular social media network with one million users. Fast forward seven years, and Instagram has over 150 million daily active users. From a single photo of a happy pup to 129,285,048 photos using the hashtag “dog,” the social media staple has obviously come a long way.
Throughout its seven years of success, Instagram has proven to be highly adaptable and dynamic. For example, the original post format was just a square photo, no other options. Now users can post landscape or portrait rectangular photos, GIFs, videos and collages. Today, Instagram has enhanced the basic photo posting experience; with Layout and Boomerang a user can create collages and GIFs to upload as an Instagram post. And with the addition of Instagram stories and live stories, Instagrammers can give followers an inside look into everything from a store opening, a photo-shoot or even sipping a cup of coffee.
These updates have been enormously important for users because of the new possibilities these formats provide. Video format, for example, allow a bakery to post a mesmerizing clip of a cookie being intricately frosted, rather than just a photo of the finished project. Rectangular photos allow a photographer to upload a landscape picture in the shape they meant for it to be seen in. The options for users are numerous and allow content to be much more diverse and creative.
Instagram sets an industry standard to social media applications. It gives users countless ways to be artistic and companies a platform to engage followers. Brands, influencers and everyday users interact with each other through likes, comments and tags, giving the application endless uses for everyone. These options allow Instagram to compete with other social media giants like Facebook and Snapchat as they grow and adapt as well.
By: Kris Fiocca
On March 27th, the NFL approved the Raiders proposed move to Las Vegas for the 2020 season. The movement of any NFL franchise is a big deal and leaves public relations practitioners with two different situations: damage control with old fans and developing new relationships with the new city.
In Oakland, fans are most likely upset with the Raiders and leaving them without an NFL team. The Raiders organization will have to make steps to keep a positive relationship with Oakland for two reasons. First, the Raiders do not move into their new stadium until 2020, which means the Raiders will be in Oakland for at least three seasons. In order for the team to remain profitable in Oakland, the organization will have to use positive public relations work in Oakland to maintain their relationship with the city until they move.
In Las Vegas, fans are certainly excited about the prospect of a new football team in their city. To build relationships with Las Vegas locals, the Raiders may have to extend press releases and establish media contacts in the Las Vegas market. Having an early start on building relationships with the Las Vegas media will generate positive public relations for when the Raiders finally arrive in Las Vegas.
By: Cassie Howard
You’ve seen them everywhere, first Snapchat, then Instagram and now Facebook. Stories are taking over social media as the newest technology to reach users. This infographic from KissMetrics on how companies can utilize the features snapchat has to offer, and of course they can use this information across other platforms as well.
By: Allison Haworth
Based in Luxembourg and traveling through Europe every weekend, there are many different companies that are considered corporate giants here in Europe. As for PR, the third-largest PR agency in the world, Publicis Groupe is located in Paris, which is a wonderful location for expansion throughout the world. If you have a desire to work for an international business and want to relocate to Europe, there are a range of media activities that they specialize in.
While their services vary, their main focus is the client. Catering to their needs, Publicis Groupe develops creative ideas while applying their brand knowledge through technology and data to focus on their networks and clients.
As spring time comes around and the madness to find a job hits the college senior hard, don’t overlook the opportunity to move abroad to work for one of the largest PR agencies in the world. Jobs aren’t limited to just the United States. Having experience working abroad is a great defining factor from your competition that keeps you one step ahead during the interview process.
By: George Harris
Many students are right around the corner from graduating and entering into the job field where they will find that a lot of responsibility is added into their lives. With this great level of new responsibility, there is also the competition among recent grads to secure the best jobs they can find in conjunction with their major at University. With PRSSA being an organization that is there to help support strategic communication graduates, they are hosting a webinar this upcoming Wednesday (March 15th) at 12:00pm ET.
This is their second webinar they have hosted, after having great success is their first one from last year. In this year’s webinar, professionals Elise Mitchell, APR, Fellow PRSA, CEO of Mitchell and Dentsu Public Relations Network will focus on the key to successful leadership and how to enjoy life after graduation. These public relations specialists will help guide the students that attend this webinar by sharing life changing tips they’ve been told and the lessons they have learned throughout their successful careers. This will not only help soon-to-be graduates but could also be beneficial to students trying to plan for their future.
By: Reagan Bennett
Spotify is steadily rising to the most popular platform for streaming music. With reasonable prices (including discounts for families and college students) and diverse services (everything from radio stations to premade playlists to fit your every mood), it’s the number one music-streaming platform for over 100 million people. Along with its excellent services and features, Spotify has some insanely clever marketing. One campaign that went viral at the end of 2016 was Spotify’s “Thanks 2016” ad campaign. In its biggest global campaign to date, Spotify gathered user data and told a story about the listening habits of their users, which they portrayed on billboards worldwide. Here’s a deeper look at why Spotify nailed it with these ads.
First and foremost – this campaign is funny. The billboards target specific, quirky facts that Spotify pulled out of the data it obtained. For example, one billboard reads “Dear person who played “Sorry” 42 times on Valentine’s Day, What did you do?” Appealing to an audience’s sense of humor is a tried-and-true tactic, proven here to be majorly effective.
This campaign also humanized a technological service by turning numerical data into a story. Statistics are interesting, but only if used correctly. When pulled together to tell a story, data like this is much more meaningful.
Most importantly, Spotify showed that it pays attention to its audience. It played off localized as well as national events, including Brexit and holidays like Valentine’s Day, showing how these affected peoples listening habits. One ad displayed in the UK read “Dear 3,749 people who streamed “It’s the End of the World As We Know It” the day of the Brexit vote, Hang in there.”
The overall theme of the campaign – taking a look back at 2016 – played into the trend of 2016 being a horrible year. From messy politics and celebrity deaths to terrorist attacks around the world, a common theme on social media was 2016 being the worst year in a long, long time. So, each ad signing off with “Thanks 2016, It’s been weird” pulled the whole campaign together and made it one of the best of 2016. To see more of these ads, read Ad Week’s article.
By: Joel Primack
By: Kiley Harris
With a very interesting election just coming to an end, it seemed that political public relations would be an appropriate subject to shed some light on. Political public relations have become essential to political campaigns in the past couple years and are a rising force in political success.
With social media and the constant 24/7 media cycle that now exists in society, reputation management has become more important than ever before. It is now possible for political candidates to be exposed to billions of viewers in just one second with just one post. According to an article on Everything-PR, political candidates now hire people specifically to manage their reputation, which was not always a common thing in the past.
Candidates also need PR people on their team to help them reach people through all social media outlets. Social media is such a growing field and essential skill now. Being proficient in social media and taking classes on social media use is very important for college students looking to go into PR. It is so important because it gives them an advantage over older people in the field and opens up many job opportunities, such as running the social media campaign for a political candidate. These new opportunities to incorporate politics with PR are a great thing for college students to keep in mind when deciding what aspect of PR they want to go in, and is especially relevant now with such an interesting election that recently occurred.
By: Joel Primack
As sophomores and juniors in college, everyone tries to get an internship that’s their dream job. Typically, most students won’t get it until later in their college career. Here are five simple ways for you to come off as more professional:
These tips have helped me develop into a young professional. When done well, you’ll be able to see the benefits of these tips and your hard work. Good luck on your internship/job hunt!
By: Lilly McCormick
Mardi Gras was this past weekend, giving a huge advantage for marketing and public relations tactics. This includes, brand awareness and social media marketing. With thousands and thousands of people in the streets comes the opportunity for marketing. Many of the spectators turn waiting around for the parades as a business opportunity. They sell items like food and drinks to the crowds. These audiences are all in one spot which creates the perfect timing for marketing with all their attention at one time.
Mardi Gras has nationwide media coverage. This brings good public relations engagement rather than just marketing. With so many people to account for and endless binge drinking, crisis’ are not out of the ordinary during Mardi Gras and PR teams must be ready for this.
There are 4 R’s of crisis communication: Recognition, Rehearsal, Response, and Recovery. For recognition, the PR employers must recognize the issue that has arose and strategize how to solve it with their team. Then, they must execute how to fix the issue and find the best possible way to do it. Response is next. The team must respond as quickly as possible because more crisis’ will occur that need to be dealt with as well. Communication is always a great way to respond to a response as well especially on social media. Lastly, you must recover from the problem. Mardi Gras is such a great celebration and you must recover from the issue and not let it affect the event.
Source: History.com Staff. "Mardi Gras." History.com. A&E Television Networks, 2010. Web. 26 Feb. 2017.
By: Kiley Harris
According to an article from PR News Online, there are going to be 5 PR trends in 2017 that all PR related people should watch out for. These trends are a reflection of everything that went on last year as whole, especially the election.
The first trend involves journalism. Journalists will be a lot more focused on facts, due to an excess of fake news in 2016. Fake news can lead to an abundance of follow up articles that are based on something that is not true, which is something to be focused on in the upcoming year so we can make sure we accurate and transparent in our profession.
The second trend involves third party research. Getting a pitch approved can be difficult, so having third party research to support the pitch can be very beneficial and will be used more in 2017.
The third trend will involve management of reputation. With a variety of sources such as increasing social media outlets, managing reputation on all sources is vital to success in 2017. Speaking of social media and the increase in visual aids, the fourth trend involves an increasing trend in live video. Live videos, according to the article; attract billions of views on outlets such as Facebook.
The last trend mentioned in the article is that influencers will start to become contributors more and more based on trends in 2016. In this trend authenticity will be the key.
Keeping up with trends within PR can be difficult since it is constantly changing, however, for the quality of the profession and of reputation upkeep it is essential to stay connected and read articles from sources such as PR News Online.
By: George Harris
Over my J-Term I had the opportunity to have a 5-day shadow experience with Beam Suntory in their Chicago office. I experienced what it is like to work in a competitive and hectic PR sector and saw how PR relates in conjunction to marketing and sales. After meeting with people in these fields of work, I picked up on the 4 top tips to landing an internship or job.
By: Kiley Harris
Most people wake up in the morning, turn off their alarm and reach for their phone to check their social media account and emails they could have missed while asleep. People update their social media usually more than twice a day and have many different accounts to maintain. Social media truly is taking over our society.
Social media provides a great source for companies to reach their audiences on a large scale, especially since people check it constantly.
We live in an instant world nowadays and companies are starting to realize that. According to an article from PR Week, a large number of marketing companies are considering social media to be their highest priority when launching a product, even over things like sales promotion, email marketing and TV advertising.
According to the article, social media continues to rise in the world of marketing because of faster launch time frames. No other media channel can beat the efficiency of social media, the large amounts of people it can reach and the feedback it allows from customers.
The rise of social media has also created new job positions within companies, which is great for students entering the job market who already have an advantage in using social media, since they grew up with it.
So, start getting familiar with social media because it will be important in your careers in the future, and next time you want to reach a large audience fast, consider using social media.
By: George Harris
PR has been an expanding industry for many years and it hasn’t been until more recent years that it has impacted societies in other cultures. This industry has been expanding the most in the developing nations in the world and this has had an impact of PR in America. In this blog I want to cover what are the proper etiquette or expectations in certain countries that American’s should know about before doing business abroad:
By: Kiley Harris
Crisis is a word most people fear. Those people, however, are not PR people. Crisis communication, although ideally avoided, is something that PR professionals must be prepared to handle.
A major aspect of crisis communication is understanding every audience that a company should contact in the event of an emergency. Potential audiences can include the community, the customers, the employees, the people affected by the crisis and their families, the news, etc. The list goes on and on.
Customers can make or break a business, so they should be a main priority in a crisis. Communicating with them is the key to success. The news will also be very important because they will be on scene in large scale incidents. Companies should have specific spokespeople to represent them in times of crisis in order to make sure they are represented in the most professional way.
It is also important to keep in mind what information each audience wants to hear, and to figure out the best way to communicate that to the specific audience. This way, the spokespeople can make a script of a message for each audience. Consistency of said message is absolutely essential in order to uphold the company’s reputation, especially as new information comes into play as time passes.
Although a crisis cannot be planned, being prepared for any curve that can arise during a crisis is the best way to ensure a smooth and successful response to any emergency.
By: Allison Haworth
As many Millennials are in the midst of their college years or just nearing that stage of life, many wonder why college has gotten so expensive over the years. As there are scholarships available, many pay the full price for out-of-state tuition, which adds up very quickly. Here are many factors that you can expect to be included in one of many bills.
While many underestimate the costs of tuition, it is imperative to research and do financial planning before sending kids off to school to avoid the surprises of steep prices for the factors above.
By: Cassie Howard
When studying and working in the PR field, it is extremely important to stay informed and up to date on what is going on in the industry. While PRSSA and PRSA blogs are a great place to start, there are so many others out there with the potential to inform you on things that could impact your future career. Here are the five blogs that I regularly read:
By: Lilly McCormick
Research is a key component to public relations. It brings out the strategic part of the communication in PR. Without research, public relations can’t be accurate and effective with their strategic management. Although research requires a large budget it is necessary in the long run. Research is two-way communication. It is not just a dissemination of information; it also collects information from the publics.
Two-way communication is way more useful than one-way communication. Research is how we find our key publics. They are the publics we want to focus on. It also gives us not just qualitative date but quantitative data with hard facts. It proves a research question or hypothesis the PR company is working on. Research is a huge part of the foundation of public relations.
Source: Durnescu, Ioan. "Research Note - CEP Probation." CEP Probation. N.p., 03 Mar. 2016. Web. 14 Nov. 2016.
By: Breck Murphy
In a recent article published by Advertising Age, the rise and importance of Public Relations in companies is explained. I found this article especially impactful because of the site it appeared on; an advertising centered outlet published this piece advocating for PR. In my opinion, it provides an excellent explanation of why PR is becoming so critical in places of business.
First, they credit an internal Public Relations team from Coldwell Banker in leading the company to success with smart home technology companies. The PR team, while often considered a counter part of marketing or advertising in this particular company, shone through at a Consumer Electronics show last week. The team crafted a 3-year plan for the company to implement smart home strategies and presented this idea at the convention. This was the first time the company centered their campaign on Public Relations (over advertising/marketing) and they achieved great success and feedback.
In another company, H&R Block, the Chief marketing officer recently stated that the firm is putting more resources into Public Relations, rather than advertising. They are focusing on their partnerships and their social media. Personally, I find this shift in focal point incredibly resourceful; in a world where advertising is becoming easier and easier to avoid with click-away ads or fast forwards, social media is an honest and practical way to reach the public.
This article made it clear that PR is a rising form of effective communication in the business world, and it is no longer to be overlooked in relation to advertising and marketing. It’s a way to ethically relay a message to the public while positively impacting a company’s internal and external affairs.
By: Kris Fiocca
As Public Relations professionals, we are asked to stay up to date on the news regarding our clients. PR agencies are responsible for representing different clients. It can be difficult thinking about a diverse set of clients and how they fit in different news stories.
When the city of Cleveland was host to the first game of the World Series and the Cleveland Cavaliers Championship Ring Ceremony, reporters asked LeBron James what would make the night better for Cleveland sports fans. James said, “I don’t know, having an ice cream truck outside both arenas at the same time.”
The PR firm that represents Blue Bunny Ice Cream heard what James had to say about Cleveland’s big night. Blue Bunny leapt at the opportunity to be involved on the special night for Cleveland fans and provided a semi truck full of ice cream and distributed free ice cream for Clevelanders.
The story of LeBron and Blue Bunny Ice Cream interests me because part of the reason I want to be in PR is that it is a necessary part of the field is to be informed on current news headlines. Also, as a Cleveland sports fan, I was excited for my hometown and the buzz surrounding Northeast Ohio.
By: Rebecca Sowell
With the 2016 presidential election drawing to a close, there’s no doubt that this election season has been a smash hit for political public relations. Both Donald Trump and Hillary Clinton have made direct efforts to appeal to voters by projecting themselves as the ideal candidate.
While the candidates are shaping the outlook of voters through tireless canvassing and rhetoric-fueled advertising campaigns, they have attacked each other and strived to put the other party in a negative light.
Although attack ads are common within election season, both Trump and Hillary have utilized social media more than any previous election. Social media has given the candidates the ability to become more personal to their aspired voters and reach closer to home than ever.
According to the Pew Research Center, 44% of American adults in January 2016 reported having learned about the 2016 presidential election from social media.
Now that the election is ending tonight, let’s take a close look at the top five tweets of the candidates:
References: Bort, Julie. "Out of 1 Billion Election Tweets, One Zinger from Hillary Clinton Was the Most Popular." Business Insider. Business Insider, Inc., 08 Nov. 2016. Web. 08 Nov. 2016. & Gottfried, Jeffery, Michael Barthel, Elisa Shearer, and Amy Mitchell. "The 2016 Presidential Campaign – a News Event That’s Hard to Miss." Pew Research Center. Pew Research Center, 4 Feb. 2016. Web. 8 Nov. 2016.