In a recent article published by Advertising Age, the rise and importance of Public Relations in companies is explained. I found this article especially impactful because of the site it appeared on; an advertising centered outlet published this piece advocating for PR. In my opinion, it provides an excellent explanation of why PR is becoming so critical in places of business.
First, they credit an internal Public Relations team from Coldwell Banker in leading the company to success with smart home technology companies. The PR team, while often considered a counter part of marketing or advertising in this particular company, shone through at a Consumer Electronics show last week. The team crafted a 3-year plan for the company to implement smart home strategies and presented this idea at the convention. This was the first time the company centered their campaign on Public Relations (over advertising/marketing) and they achieved great success and feedback.
In another company, H&R Block, the Chief marketing officer recently stated that the firm is putting more resources into Public Relations, rather than advertising. They are focusing on their partnerships and their social media. Personally, I find this shift in focal point incredibly resourceful; in a world where advertising is becoming easier and easier to avoid with click-away ads or fast forwards, social media is an honest and practical way to reach the public.
This article made it clear that PR is a rising form of effective communication in the business world, and it is no longer to be overlooked in relation to advertising and marketing. It’s a way to ethically relay a message to the public while positively impacting a company’s internal and external affairs.