1. Try a new style.
- Examine your current routine.
- How can you come up with new ideas or angles?
- What outlets are you constantly targeting?
- Where are you finding journalists and how are you pitching them?
- Break this routine and change it up!
2. Clear the clutter and get back to your “why.”
- Tie your message back to the basics!
- Get back to the story that has always made your brand or product unique.
- Use a problem-solution angle that shows how your product or brand has changed your users lives.
- Identify new outlets and journalists to tell your company or brand’s story.
3. Evaluate how you are using your time.
- Look at your Rolodex (a rotating file device used to store business contact information), email lists, social networks, etc.
- Remove old contacts/relationships and update contacts that have moved to new outlets.
- Rekindle old relationships that could potentially help to grow your business!
4. Rethink your press releases.
- Press releases must evolve as the seasons change!
- Spring is a great time to review how you are writing and distributing your press releases.
5. Add new tools to your daily routine.
- How can you grow?
- Evaluate your biggest threat to growth and identify solutions!
How can you change up your PR strategy this spring?