As Public Relations professionals, we are asked to stay up to date on the news regarding our clients. PR agencies are responsible for representing different clients. It can be difficult thinking about a diverse set of clients and how they fit in different news stories.
When the city of Cleveland was host to the first game of the World Series and the Cleveland Cavaliers Championship Ring Ceremony, reporters asked LeBron James what would make the night better for Cleveland sports fans. James said, “I don’t know, having an ice cream truck outside both arenas at the same time.”
The PR firm that represents Blue Bunny Ice Cream heard what James had to say about Cleveland’s big night. Blue Bunny leapt at the opportunity to be involved on the special night for Cleveland fans and provided a semi truck full of ice cream and distributed free ice cream for Clevelanders.
The story of LeBron and Blue Bunny Ice Cream interests me because part of the reason I want to be in PR is that it is a necessary part of the field is to be informed on current news headlines. Also, as a Cleveland sports fan, I was excited for my hometown and the buzz surrounding Northeast Ohio.