Recently, a new program for a faster settlement of Syrian refugees has been implemented in the United States. This “surge operation” was successful with a full settlement process in just three months. This program takes all the necessary precautions for background checks while welcoming new citizens into the land of the free. It pushes for a better life in America, better education, better working conditions and it promotes the positives of the resettlement process.
While many people have applied to this resettlement program, it is based off of need and does not discriminate against any walks of life. In this specific resettlement, a family of seven living in a one-bedroom home with no windows and eating off of food coupons has been chosen to test out the new plan, which followed in a successful relocation.
According to the PR code of ethics, “We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.” A good company or program does not discriminate and acts as an advocate no matter who you’re representing. In this specific situation, the program applies all of those elements and promotes a positive experience for the refugees.
Whether or not you agree with the Syrian resettlement program, it is apparent that they provided a perfect example of good public relations that we can all practice to become successful in the public relations world in the future.