- Establish your voice and make it strong. Post social media that represents you and what you believe. Standing behind the social media you post will also make you seem more authentic.
- Show your personal and professional interests. Sharing or retweeting links and articles is a great way to show some of your interests in and out of work.
- Follow or interact with professionals, friends, and influencers. Interacting with other people on social media is a great networking tool. It can help you connect with people in your profession and discuss current events.
- Read before you share or retweet. Just because an article or tweet sounds interesting, does not mean that you should share without reading. The article could be something completely different or not represent what you intend.
- Talk about confidential information. This should go without saying but don’t share things that aren’t meant to be shared.
- Use foul language: Be professional and use language that represents that.
- Dive into drama. Don’t use social media as a way to vent about your job or coworkers; it will only lead to more problems.
- Post anything with grammatical errors. Pressing send before you have proofread your social media will lead you to look unprofessional and decrease your credibility.
Rebecca recently spoke at Miami with our PR Professionals panel giving students tips for interviews and resumes.