It is critical to have a strong knowledge of social media when attempting to land a PR job. You not only need to have a strong resume and crafty customized cover letter, but also a polished, established presence on social media sites. Here are just a few tips:
- Clean up digital debris. When you are applying for a position, assume that hiring managers are going to search online about you. Google yourself, check the privacy settings on your accounts and delete any questionable content. It you posted it, they can find it. Consider your professionalism.
- Fill in the blanks. Professional networks like LinkedIn provide space where you can summarize who you are and your career goals. An incomplete profile is a missed opportunity.
- Build your brand. PR professionals are advocates for their company and branding yourself is an important aspect of that. For instance, have a similar user name or vanity URL for all your social media accounts. If you have committed to using your accounts primarily for professional purposes, you should sync your accounts, such as your Facebook and LinkedIn accounts with your Twitter feed.
- Proofread. No matter how interesting, creative, or insightful your posts will be, you will not be taken seriously if they are full of typos. Mistakes stick out! If you only have 140 characters to work with, typos will be easy to spot. Make sure you slow down and proofread your status updates and tweets as the basic rules of writing still apply.