By: Allie Dillie
According to the Bureau of Labor Statistics, women make up 47 percent of the nations workforce but 60 percent of the public relations workforce. Women make up 63 percent of public relations “specialists” and 59 percent of all public relations managers. Sarahjane Sacchetti, who works on marketing for secret stated, “It’s all women out there.”
What is it that draws women towards jobs in the public relations field? Is this trend a by-product of societal norms given to women? Or are women the best fit for jobs of this nature?
The “women-in-PR trend” started happening for a variety of reasons, and it’s not all bad, so that might be why it never stopped. One idea that has fueled this pattern is that, the average girl is brought up to believe that it’s good for women to be collaborative and personable. Once these women get to college, many truly find their strengths and passions to be in the fields of reading and writing. Then, once these women graduate, they tend to gravitate towards careers involving these same fields.
With the public relations job field growing by 12 percent a year this gravitation women have to PR can be seen as a good thing. With more and more women joining the workforce, this job growth can open many new doors for women and how they are perceived in the work place. The nature of the PR job field allows those who are dedicated and hardworking to rise to the top in a way some professions don’t. “I think PR offers women the opportunity to hold high-level, corporate positions, so the career-oriented find empowerment in a PR position,” said Jessica Chesney a digital marketing coordinator at Command Partners.
If there is anything women can take away from this it is that public relations is a rapidly growing job field that offers women opportunities to grow and expand professionally. Hopefully, as more women hold high-level jobs in PR, society will wipe away the stigma that only men can hold executive positions in the corporate world.
Gender Breakdown of PR and Journalism Job Categories