- Brand Reputation Management is Vital PR professionals will be at the forefront of protecting and enhancing the reputation of brands, organizations and companies now that reputation management is firmly planted on the list of PR responsibilities. Online rating websites and fake news are two primary drivers of the need to actively protect the reputation of your organization or brand. This is not a simple fix, but requires thoughtful consideration.
- Live Videos will Grow As a visual society, live video social media sites are seeing billions of views being racked up by viewers. The trend will continue to lead future communication with audiences, allowing influencers and brands to directly interact with their audience members.
- Influencers as Contributors Locating authentic influencers who connect and have the power to lead a specific audience will be a way of PR in 2017. Celebrities and influencers that are in it for a monthly check will become less desirable, since they will not be authentic voices for audiences, driving positive results for brands. A bonus for brands will be if an authentic influencer already has the correct channels to communicate best with the specific audience.
By: Joel Primack
All blog posts have been written by members of our Online Communications Committee.