By: Sarah Emery
After fifteen years working at major media companies in Chicago, including Leo Burnett and Ogilvy & Mather, Miami University alumnus David Kelbaugh was ready for a change. He knew what aspects of the public relations, advertising and marketing industries he excelled at and the parts he didn’t really like as much, so he decided to create his own brand strategy company that could focus on what he and his team enjoyed. Soon, Tacklebox was born.
Founded in 2014, Tacklebox has been making waves in the Chicago area, working with various local companies and starting to take on some major national names- including winning a contract with Goose Island Beer Company earlier this month.
Tacklebox believes that “with the right brand, a company can separate itself from the competition, increase sales, and transform customers into lifelong advocates.” It prides itself on helping companies connect with audiences in powerful and effective ways.
Kelbaugh and his team focus on the importance of a company’s brand being so much more than a company’s product. He does presentations throughout the Chicago area to inform companies, whether large media agencies or flourishing start ups, about the importance of establishing a brand and using it to thrive.
David Kelbaugh has stayed active with his alma mater post-graduation, including spotlighting Tacklebox during the Inside Chicago program, and was recently recognized at Miami during the MJF Distinguished Alumni Days for his successful career.