People are questioning how and why Alex is becoming such a big sensation in such a short period of time. Is it his hair? Is it how he appeals to the public? Or was it how well he checked out his customers? Some might believe it’s because of the close resemblance to Justin Bieber’s hairstyle that had also created a worldwide Internet sensation.
“This is the coolest thing to happen to Target lately, so brand managers better take advantage of it,” said Allen.
This is a great opportunity for Target to take advantage of the situation and create brand awareness for the Corporation to prosper. Already, target has benefited from Alex’s Internet sensation by creating positive publicity for the corporation and boosting revenue in just the few days since the tweet had been posted. This tweet that had made Alex famous in just a couple hours shows how powerful social media is and the impact that it can have on any one individuals life.