by Shannon Kinney It’s that time of the year again! It’s almost Halloween—also known as the day that you need to start planning what you’re going to wear about three months in advance. Remember last year when you said you were going to put together an awesome costume but never got around to it? You probably said something like, “I’ll try harder next year” or “I’ll come up with something really creative next time”. Don’t wait until two days before the holiday to rummage through yours and your roommate’s closet to see what you can come up with…plan ahead! Try out some of these tips to help you get those awesome costumes you were thinking about a year ago. · Creep on friends of friends on Facebook to see old costumes. After all, a part of creativity is knowing how to hide your source. · Make it scary(ish)! Everyone seems to overlook this category. · Base your costume off pop culture! Think along the lines of new artists, new apps, or new movies. Everyone loves things that are current and have never been done before.
0 Comments
by Sarah Emery Although birthdays are an exciting time of year for anyone, sharing a birthday with John Lennon (who would have turned 74 on October 9th) just makes my special day even more unique. https://www.youtube.com/watch?v=ztoSUhbNntQ How did this young man and his fellow Beatles band members become some of the most iconic names in musical history? Although they had incredible talent and charisma, even Lennon himself credited their success in a 1960s interview to the fact they “had a press agent”. The man behind much of the early success of The Beatles, Tony Barrow, started his career writing a slightly risqué alternative to his school’s newspaper. When hired, Barrow started with the mindset of promoting The Beatles with the regional press. He knew he could gain support for this new band from Liverpool organizations. Barrow soon began to branch out in his PR work, including ghostwriting articles and creating special Christmas records, helping The Beatles achieve more and more fame. His job couldn’t have been easy. Take a look at some of the pictures and the comments that he constantly had to deal with. What can students take away from the rarely told story of the PR mastermind behind The Beatles? Although even he admits that a lot of his good fortune came from being in the right place at the right time, it’s important to point out how he took advantage of his connections in his own community. Rather than taking the boys straight to London, Barrow garnered support from their hometown of Liverpool. Obviously, Barrow is an incredibly successful agent who utilized every opportunity he had to promote his clients. How can we do this in our own work, especially with the Internet right at our fingertips? How can we emulate Barrow and start small, to hopefully make it even bigger than anyone could’ve imagined? by Kaylie Kueppers Public Relations Society of America (PRSA) now has a new strategy for 2014-2016. They have adapted the past mission and vision to help the profession continue forward and allow the association to be the best for it’s members. The new vision of PRSA is to be more focused on allowing public relations to lead the way of achieving goals. This means that PR will no longer just be another aspect of a company but now come before marketing and advertising. The new mission will allow all members of PRSA to achieve their goals without discrimination and by having the correct resources available. This means that PRSA will continually be changing to be the best association for public relations professionals. PRSA is also going to be focused on growing the association because the field of public relations is growing rapidly. This will allow for a more diverse field as well as more input from members. This is a video created by PRSA explaining the exciting plans for the future. by Kaylie Kueppers Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales. by Chris Foster Social media is a growing tool that many businesses and companies are utilizing. Public relations is grasping onto the idea that social media provide brands a frontier of connecting with clients and customers. Many companies go head first when they are starting off in social media. There are some important tips that will help them tackle social media.
Many companies build rapport by tweeting, posting and mentioning different aspects they like about a situation or topic. This allows companies to change to the way views or followers want them to change. In sense it is kind of like a focus group online, allowing citizens to give feedback and evaluations on what companies are doing. Social media promotes growth and prosperity and should be utilized. by Kaylie Kueppers Have you ever wondered why you are pulled to things like Google, Disney, and Netflix? A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking. Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition. Next time you search with Google instead of Bing, ask yourself, why? |
Categories
All
Archives
April 2020
|