PR has been an expanding industry for many years and it hasn’t been until more recent years that it has impacted societies in other cultures. This industry has been expanding the most in the developing nations in the world and this has had an impact of PR in America. In this blog I want to cover what are the proper etiquette or expectations in certain countries that American’s should know about before doing business abroad:
- Thailand: Thailand is the biggest tourism bases in all of Asia. With this immense amount of tourism, companies will invite their foreign partners to come and spend time with their family to create a friendship outside of business. If you were to ever do this and visit a business partner’s home in Thailand, you should know that patting children on the head is a very disrespectful thing to do. Even though in America it is thought of as a sense of endearment, in Thailand it is offense because the head is considered the most sacred part of the body.
- Muslim: When visiting Muslim territories there is one huge difference between the norms of there compared to norms in America. In America, men glance at women to just look at them and in some cases to check them out. In Muslim communities it is very disrespectful for a man to look at another women and if caught, they would be shunned.
- Latin America: Different to shaking the hand of a business partner in America or other low context areas, in Latin America it is normal to greet each other with physical contact. By sharing this contact, Latin Americans believe that it allows for a more open-ended conversation and creates a friendlier environment. Don’t forget that it is a kiss on both checks and not just one!
- Asia: Although American and Asian people take business partners out to dinner, Asian people will always have a gift to give to their dinner guest. This method of giving a gift in Asian cultures is a sign of creating harmony between the two parties. By giving a gift, it not only shows their respect for the other person but also shows their commitment to holding onto the relationship.