Word on the street has Chipotle in hot water due to an E. coli outbreak in the Pacific Northwest states. So far, 41 people have been sickened between Oregon and Washington and 12 have been hospitalized.
What does this mean for Chipotle? Stocks have fallen about 16 percent within the past month, which means it will take a while for Chipotle to regain the trust of their costumers.
Since the E. coli outbreak last week, 10 stores have been directly affected but 43 stores have closed out of caution. It seems misleading that part of Chipotle’s branding is “Food With Integrity” and having fresh, organic, local meat, but they can’t even provide food that is safe for the public to eat?
In regards to locally raised livestock, the safety standards are not as strict as if the USDA were to conduct tests. The E. coli could have been from basically any ingredient aside from the tortillas.
As Chipotle is taking measures to ensure the food is back and safe to eat, for now, it looks like if you want Chipotle, you might have to risk it for the biscuit.