by Alana Hallett
In Los Angeles Times article “‘Mockingjay’: Is it time to end Hollywood’s final- book mitosis?” illustrates the relatively new production trend in the film industry that takes the final book in a series and splits it into two films. Starting about five years ago with the Harry Potter franchise, other book to movie franchises, such as Twilight, The Hobbit, The Hunger Games, and now Divergent have followed this trend, hoping to not only gain more revenue by splitting the finale into two, but holding onto the fans that wish for the series to go on a little bit longer.
Yet, this recently new trend in the film industry might be a short run with this new generation. As L.A. Times states, “We live in an instant-gratification, binge-watching world. Making fans wait an extra year for a conclusion--trying to manufacture excitement, essentially, with an artificial delay--just doesn’t fit with how most of us want to consume entertainment.” The article goes onto illustrate how the first movie instalment of Collins final bookMockingjay, revenues dropped 22% compared to the second movie Catching Fire. Mockingjay was never meant to be split into two movies. It does not have the same heightening action and suspense in the first part of the book to raise revenue as the first two movies did, or the last part of Mockingjay is highly expected to. Thus fans who originally liked the idea of extending the series a little longer, are now becoming aggravated with having to wait a year to finish the final instalment of the series. It just does not correlate well with this day and age of media culture.
Is this a marketing strategy that is being short lived? Are we going to see this trend change the final instalments of series into three hour movies instead? Or will they continue to market two separate movies to fulfill the audiences need for a longer saturation of the franchise, and let cash flow in with two major premieres instead of one?