1. Focusing on Quantity of Followers, Not Quality
Having a ton of followers is good, but if they aren’t interested in your business they will not be sharing with their friends.
2. Not Posting Engaging Content Regularly
Status updates, tweets, etc. should be used to attract your audience and be something they can engage with. Around 176 million people buy products online.
3. Not Making Followers into Paid Customers
Having people share your posts are great for brand awareness, but your business will not benefit unless they make a purchase.
4. Focusing on Too Many Social Media Channels
Unless you have employed a specific person to work on online efforts, do not spread yourself too thin across too many websites.
5. Having No ‘Brand Personality’
Make your posts interesting with a personality, because if people think your posts are too generic and boring, they will not make a purchase.
Do not post too many ‘salesy’ updates, the audience will loose interest and stop viewing your page.
7. Doing Everything Manually
Manually takes time, there are a lot of programs and websites out there design to allow you to manage everything from one screen. Embrace them!
8. Broadcasting the Same Message Across All Channels
It is understandable to promote the same product across your social media accounts, but you need to mix it up a little. Change the design to appeal to the audiences that follow you across multiple sites.
9. Not Having a Strategy at All
Blindly trying to create a social media present is not a good idea. 90% of businesses currently using social media will have a planned strategy.
Just ask yourself: Are you using social media affectively?
Allen, K. 9 social media mistakes businesses make. Retrieved November 2, 2014, from http://www.prdaily.com/Main/Articles/17551.aspx