On March 27th, the NFL approved the Raiders proposed move to Las Vegas for the 2020 season. The movement of any NFL franchise is a big deal and leaves public relations practitioners with two different situations: damage control with old fans and developing new relationships with the new city.
In Oakland, fans are most likely upset with the Raiders and leaving them without an NFL team. The Raiders organization will have to make steps to keep a positive relationship with Oakland for two reasons. First, the Raiders do not move into their new stadium until 2020, which means the Raiders will be in Oakland for at least three seasons. In order for the team to remain profitable in Oakland, the organization will have to use positive public relations work in Oakland to maintain their relationship with the city until they move.
In Las Vegas, fans are certainly excited about the prospect of a new football team in their city. To build relationships with Las Vegas locals, the Raiders may have to extend press releases and establish media contacts in the Las Vegas market. Having an early start on building relationships with the Las Vegas media will generate positive public relations for when the Raiders finally arrive in Las Vegas.