By: Samantha Conti
In PRSSA news, an upcoming event is taking place on October 30 called the Bateman Competition. This national case study was established in 1973 and named after Carroll J. Bateman.
The Bateman Competition is a premire case study for students in the public relations field. Any student member of PRSSA is eligible to compete.
The competition allows students in small groups to create a campaign for a public relations situation that deals with treatment options for young cancer patients. The competition evaluates the student campaign creations and picks 3 finalists to showcase their work. Prize money and trophies are awarded to the top 3 finalists.
The overall goal of the competition this year is grow awareness for With Purpose, a foundation invested in educating more people about childhood cancer through the group campaigns. In addition to growing awareness, the competition also has a goal of challenging students to come up with real campaigns for actual situations.
Does this opportunity sound interesting to you? If so, you can be a part of the Bateman section of STC 359! Each semester Miami takes applicants for this special section of 359. Look out for an email later in the semester for more details!
By: Grace Wells
It’s no doubt that in this day in age social media is making its mark on the professional field. With such a wide range of tools at our disposal, how can we best get our message out in the world? Social media allows us to form this connection with consumers.
This visual network can be used to promote events. Creative eye-catching pictures combined with catchy hashtags can draw people in by leaving the audience with something to talk about. You can celebrate milestones or promote awareness for sales or discounts to gain exposure.
Great network to publicize news, blog posts and even videos. You can even live tweet from the event using a hashtag created just for the occasion. Retweeting what others have said about your company is a way to attain credibility.
Give viewers something to look forward to with sneak peaks posted in the story of your upcoming product. Brand your platform specifically for your target audience and even have a special snapchat filter or location tag for your big events. Promote awareness for social issues on the platform to get your message out into the public eye.
By: Tyler Madsen
The recent revamp and move of Miami Career Services from Western Campus to Armstrong came with a useful tool not known to many, called “handshake.” Handshake is a database similar to LinkedIn, however, it is more tailored to the internship hunt. The site is fairly easy to use, and is divided into four different tabs:
By: Kaya Speros
Advertisements have taken on an entirely new role as of the past few years. Instead of hoping to reach the desired audience and attain the needed sales goals through TV commercials or print, social media has made advertising a much more prevalent part of our everyday lives.
You want to reach a mass audience? All you have to do is post on your social media account and boom, 1,000 people see it within 24 hours.
Companies have adopted this idea and developed the role of Brand Ambassadors. A Brand Ambassador is generally someone hand-picked by the brand who embodies the imagine they want to portray to the public. That individual then instantly becomes an advertiser for the company.
Social media has made it possible for brands to constantly have their products in your feeds. If you are a retail store and your target audience is young girls, what better way to engage them than with someone they can relate to? Someone they look up to within their own group!
According to oncampusadvertising.com, people are four times more likely to make a purchase if referred to by a friend. Brand Ambassadors are successfully bringing the brand to the level of their audience through people they trust.
By Claire Logsdon
2017 has seen many PR missteps and while it is only October, there are plenty of stories regarding the past 10 months. The story garnering most attention was Pepsi’s controversial ad starring Kendall Jenner, where they were accused of trivializing the Black Lives Matter movement. Though Pepsi eventually stopped using the ad, they initially refused to and then issued a public apology statement to Jenner instead of angry protesters.
The next scandal on the list occurred during the aftermath of a video release of a passenger being aggressively forced off a United Airlines plane. First, the company refused to apologize for their actions, but after protests and boycott threats, they released an apology. However, the damage was done and United Airlines is facing a ten year all time low in sales.
Cosmopolitan’s insensitive article put a positive title on weight loss that was the result of cancer, incensing people over the magazine’s poor word choice. Worst of all, the magazine has not issued an apology and refuses to acknowledge this issue. These are only several of the top stories regarding public relations mishaps this year; hopefully the country will see better PR in the year following.
Torossian, Ronn. “The Biggest PR Crises Of 2017.” Forbes, Forbes Magazine, 30 Aug. 2017
By Sarah Emery (@sarahemery1995)
I would consider myself a Twitter aficionado. I’ve even been granted access to 280 characters, although I spend the majority of my time on Twitter reading and learning from what others have to say than posting my own content (unless it’s about my love for desserts).
Here are four Twitter accounts any up-and-coming PR professional HAS to follow:
Whether you love it or hate it, AP Style is here to stay in the media world. The AP Stylebook Twitter account is highly active and the weekly #APStyleChat will update you on everything from fake news to punctuation
PR News calls itself the “hub for communicators,” and I’d definitely agree! The account has a healthy mix of top headlines, communication tips and media trends and is a great way to see the world from a PR professional’s perspective.
A strong understanding of social media and digital marketing is paramount for the 21st century PR professional. With informative infographics and links, I find myself bookmarking Hootsuite’s content all the time!
If you’re still hungry for PR-related posts after reading our blog, make sure to follow PRWeek US for trending stories about successes and snafus throughout the public relations universe.
After following these great accounts, make sure you’re following @miamiohPRSSA to stay up-to-date on what we’re doing! Happy Tweeting and Reading!
By: Claire Bowman
Have you ever crafted the perfect tweet, but then you’re suddenly forced to delete an apostrophe or abbreviate a word to fit Twitter’s 140-count limit? Well, those painful days are over, as long as you can contain yourself to 280 characters from now on. Recently, social media giant Twitter has upped its character limits for tweets, making some excited and leaving others wondering why.
Twitter CEO, Jack Dorsey, tweeted about the change as a problem solver and said it would still maintain the social platform’s “brevity, speed, and essence.” There has been some speculation that this change will also attract older users. Because these users are usually more active on Facebook where they have no limit on what they can post, this increase in limitations may make Twitter more appealing to them. If this is the case, companies who heavily use Twitter to advertise may need to think about changing up their game plans. For a platform that has seen most of its popularity with a younger crowd, marketing has been largely targeted for them. So if the audience starts to change, public relations teams will likely need to alter their strategies if they want to appeal to multiple groups. Lastly, it will be interesting to see if companies start to take advantage of more characters. When it comes to advertising, shorter typically means sweeter, so it may be beneficial to focus on changing up content instead of length.
By: Alyssa McKoy
It’s clear that social media has taken a huge turn in recent times. In the Public Relations and Marketing industry, it is more important than
ever! You may think that your Instagram is just for your friends to see and like your pictures, or Twitter is just to tweet about how your day went, but these platforms can actually be used for a variety of reasons. I’m here to tell you a few of the most important reasons that social media is used today.
1. Everybody is on it
Whether it’s Facebook or Snapchat, there is a wide range of people that use social media in their everyday lives. In fact, studies show that one in every five minutes spent online is on at least one social network. This means that potential employers, clients or customers are everyday users of social media.
2. A tool for marketers and PR professionals
Let’s face it, you see the newest products on one of the many forms of social media. Well, that’s because marketers and public relation professionals use these platforms to their advantage. They specifically target their audience in order to increase their brand’s reputation and customer relations. According to growthgurus.com, 78% of small businesses use social media to attract new customers.
3. A new way to access news
Because social media can spread vital information so rapidly, the ability to reach current news is easier than ever. Each of the platforms have their own “spin” on how their users can see current events. Whether it’s snapchat’s “featured stories” or Twitter’s “Moments”, we see a whole new way to gather news. Rather than waiting on a story to be released on television, information can be publicized at the simple touch of a button.
By: Allison Haworth
As rising seniors are job searching to enter the workforce, it is imperative to be knowledgeable in multiple types of media platforms to put you ahead of the competition. In my last internship, I used all five of these tools ranging from email, social media and sale pipelines, which gave me a jump on the latest trends in the PR world.
1. Hootsuite: Hootsuite is a social media management platform in which you can link all of your social media accounts to one dashboard, rather than sending out the same tweet 10 times on different social medias. Now more than ever, being able to manage a business’s social media presence is a challenging task in itself, but this platform allows you to auto-schedule, draft and reply to any message on social media in one place.
2. Constant Contact: Constant Contact is an email-marketing tool that allows you to create campaigns, polls, emails, newsletters, events and much more. With email being one of the main methods of communication nowadays, it is very likely that your future employer utilizes this tool day in and day out of the office.
3. Hubspot: Hubspot is software that is very useful for inbound marketing and sales. While it has many functions, one of the most important features is tracking your marketing and sales pipeline from certain clients. Being able to create leads to your contact list is a sure sign of an increase profit for your future company!
4. Weebly: Weebly is a website builder that allows you to drag and drop pieces of your website to create content. With many different themes, tools, media and pages to choose from, it is a very useful skill to have as everything is being digitized in today’s world. Being very user-friendly, in my opinion, it is one of the best ways to attract visitors to your webpage.
5. Google Drive: Google Drive is a file storage and synchronization service that allows you to keep all your documents in the cloud. While there are numerous amounts of apps, Google Docs, Google Sheets, Google Slides and Google Forms are my most popular apps. With the ability to share files with an infinite amount of people, this allows the document to be updated to the most recent file automatically after anyone who has access makes a change.
By: Madeline Marshall
This Wednesday, October 17, the CEO of 12 Stars Media, Rocky Walls, will be discussing entrepreneurship and videography in the Armstrong Pavilion.
Rocky is a Purdue alum and has been working in video communications for over ten years. He is a professional speaker, speaking to large audiences around the country about how to communicate more effectively through video. He was also an executive board member of Indianapolis Social Media for 4 years.
12 Stars Media is a broadcast and media video production company located outside of Indianapolis. They work with clients globally to create videos to connect with audiences through real and simple communication. This past August, 12 Stars Media just celebrated their 10th year in business.
Aside from all the success Rocky Walls has had in his career in communications, he is also just a really cool person. His family takes annual trips to Disney, he loves to cook and he just built a brick pizza oven in his backyard.
If you’re interested in any career in the media and communications industry, I recommend checking out 12 Stars Media’s blog. They are constantly providing content about what’s trending in the industry, plus various tips to improving your skills from the basic to advanced levels. Rocky himself recently wrote about Spiderman: Homecoming in “How Sneak Peaks Have Gotten Sneaker, and Why You Should Too.”
We hope to see you at this awesome speaker event on Wednesday!
By: Isabel Mayoras
Most people at some point think to themselves “my Tweets are so creative and unique I don’t know why I don’t get more retweets/likes?”, I know I have! We all see friends of ours who get a lot of Twitter interactions, and we wonder what they’re doing right. I’m here to tell you exactly what it is they’re doing, and how you can adopt those techniques for yourself!
1. Optimize your Twitter’s look
People are very drawn to aesthetics. That being said, the first things your potential followers see are your profile photo, your header photo, and your bio.
2. Be #Searchable
Hashtags may seem “lame” because it shows you’re trying to promote your Twitter, but it actually really helps! Doing it in silly ways that still make your tweet funny without begging for attention are key.
3. Be Relatable
People love when a tweet describes themselves to a tee. Make sure your tweets aren’t too “you specific” and instead talk about daily struggles that many people can relate to!
4. Keep it Straight and to The Point!
Most people on Twitter aren’t trying to read an entire 140-character tweet because that’s too much work. The best tweets are short and sweet but still get your point across.
5. Use Visual Aids
Images and videos are widely popular on Twitter, even if they aren’t YOUR photo! There’s a reason Twitter has a feature that lets you search gifs while you’re writing your tweet… because they make the tweet better!!! Don’t be afraid to search for a gif that provides a visual representation of your tweet!
Photo Source: http://blog.nycdatascience.com/student-works/twitter-scraping/
By: Claire Bowman
This weekend, the popular soap brand, Dove, received backlash for a racially insensitive advertisement. It featured a black woman who removed her brown shirt and transformed into a white woman wearing a light shirt. The company has since deleted the post from their Facebook page, but not before online users began to criticize them. People have been offended because the post insinuates that black skin is less clean than white skin.
Though Dove has publicly apologized on their various social media accounts, we must wonder where this company’s public relations and advertising teams were trying to go when developing and approving the advertisement. Dove is a company that has been a large proponent of showing off diversity in the past, so this has left some dumbfounded.
Their quick response to the post’s negative reception shows they care about how their brand is received, but what does it say about the brand and people of color? If Dove really wants to be seen as having inclusive products, then they need to keep a much closer eye on what they post in the future. Otherwise, their reputation with the public is going to deteriorate, as we’re living in too divisive of times for brands to be making mistakes like these.
Photo Source: www.thewrap.com
By: Beth Pfohl
It is common practice in the public relations industry to have one, if not two or more, related internships before starting your first “big kid” job. So at this point, you know you need an internship but probably don’t have a clue about how to get one. Below are some tips I learned through trial (and error) to help you find the perfect internship that will get you where you want to go.
1. Where do you want to work?
By: Beth Pfohl
Everyone knows the importance of grammar when writing for the media, but it is easy to forget some of the more complicated English grammar rules when you are nose-deep in the AP Stylebook. Therefore it’s always a good idea to brush up on your grammar every so often. Try talking to recent English education graduates or taking a course online.Grammar has the ability to take a person’s writing to the next level, so don’t let your knowledge become outdated.
Try this website to get started: https://www.englishgrammar101.com/
As the daughter of an English teacher, here is a quick guide to some of what I find to be the most complicated rules in the English language:
By: Cassie Howard
This week much speculation has been going around about a possible Apple/Disney merge. Analysts at RBC Capital Markets say, “The resultant company would be massive, with enough cash and balance sheet capacity to change the nature of the hardware, service, and content industries." Apple has billions of dollars stashed away, waiting to spend it. Obviously, buying Disney would cost a pretty penny, but Apple has the money to do it.
RBC offers a few reasons behind this possible merge, including being able to diversify themselves away from the iPhone, boosting business, benefiting Apple shareholders, and more. But, they are a little skeptical on whether or not this will actually happen.
Read more about this possible merge and hear from RBC analytics at this Business Insider article: http://www.businessinsider.com/rbc-analysts-speculate-apple-acquiring-disney-2017-4
Photo source: Ziggy Knows Disney
By: Reagan Bennett
Did you know that the first photo posted to Instagram was an image of founder Kevin Systrom’s dog. From this modest start, Instagram quickly took off as one of the most popular applications for iPhone and Android users. Within two months of its initial launch, the photo-sharing application became a widely popular social media network with one million users. Fast forward seven years, and Instagram has over 150 million daily active users. From a single photo of a happy pup to 129,285,048 photos using the hashtag “dog,” the social media staple has obviously come a long way.
Throughout its seven years of success, Instagram has proven to be highly adaptable and dynamic. For example, the original post format was just a square photo, no other options. Now users can post landscape or portrait rectangular photos, GIFs, videos and collages. Today, Instagram has enhanced the basic photo posting experience; with Layout and Boomerang a user can create collages and GIFs to upload as an Instagram post. And with the addition of Instagram stories and live stories, Instagrammers can give followers an inside look into everything from a store opening, a photo-shoot or even sipping a cup of coffee.
These updates have been enormously important for users because of the new possibilities these formats provide. Video format, for example, allow a bakery to post a mesmerizing clip of a cookie being intricately frosted, rather than just a photo of the finished project. Rectangular photos allow a photographer to upload a landscape picture in the shape they meant for it to be seen in. The options for users are numerous and allow content to be much more diverse and creative.
Instagram sets an industry standard to social media applications. It gives users countless ways to be artistic and companies a platform to engage followers. Brands, influencers and everyday users interact with each other through likes, comments and tags, giving the application endless uses for everyone. These options allow Instagram to compete with other social media giants like Facebook and Snapchat as they grow and adapt as well.
By: Kris Fiocca
On March 27th, the NFL approved the Raiders proposed move to Las Vegas for the 2020 season. The movement of any NFL franchise is a big deal and leaves public relations practitioners with two different situations: damage control with old fans and developing new relationships with the new city.
In Oakland, fans are most likely upset with the Raiders and leaving them without an NFL team. The Raiders organization will have to make steps to keep a positive relationship with Oakland for two reasons. First, the Raiders do not move into their new stadium until 2020, which means the Raiders will be in Oakland for at least three seasons. In order for the team to remain profitable in Oakland, the organization will have to use positive public relations work in Oakland to maintain their relationship with the city until they move.
In Las Vegas, fans are certainly excited about the prospect of a new football team in their city. To build relationships with Las Vegas locals, the Raiders may have to extend press releases and establish media contacts in the Las Vegas market. Having an early start on building relationships with the Las Vegas media will generate positive public relations for when the Raiders finally arrive in Las Vegas.
By: Cassie Howard
You’ve seen them everywhere, first Snapchat, then Instagram and now Facebook. Stories are taking over social media as the newest technology to reach users. This infographic from KissMetrics on how companies can utilize the features snapchat has to offer, and of course they can use this information across other platforms as well.
By: Allison Haworth
Based in Luxembourg and traveling through Europe every weekend, there are many different companies that are considered corporate giants here in Europe. As for PR, the third-largest PR agency in the world, Publicis Groupe is located in Paris, which is a wonderful location for expansion throughout the world. If you have a desire to work for an international business and want to relocate to Europe, there are a range of media activities that they specialize in.
While their services vary, their main focus is the client. Catering to their needs, Publicis Groupe develops creative ideas while applying their brand knowledge through technology and data to focus on their networks and clients.
As spring time comes around and the madness to find a job hits the college senior hard, don’t overlook the opportunity to move abroad to work for one of the largest PR agencies in the world. Jobs aren’t limited to just the United States. Having experience working abroad is a great defining factor from your competition that keeps you one step ahead during the interview process.
By: George Harris
Many students are right around the corner from graduating and entering into the job field where they will find that a lot of responsibility is added into their lives. With this great level of new responsibility, there is also the competition among recent grads to secure the best jobs they can find in conjunction with their major at University. With PRSSA being an organization that is there to help support strategic communication graduates, they are hosting a webinar this upcoming Wednesday (March 15th) at 12:00pm ET.
This is their second webinar they have hosted, after having great success is their first one from last year. In this year’s webinar, professionals Elise Mitchell, APR, Fellow PRSA, CEO of Mitchell and Dentsu Public Relations Network will focus on the key to successful leadership and how to enjoy life after graduation. These public relations specialists will help guide the students that attend this webinar by sharing life changing tips they’ve been told and the lessons they have learned throughout their successful careers. This will not only help soon-to-be graduates but could also be beneficial to students trying to plan for their future.
By: Reagan Bennett
Spotify is steadily rising to the most popular platform for streaming music. With reasonable prices (including discounts for families and college students) and diverse services (everything from radio stations to premade playlists to fit your every mood), it’s the number one music-streaming platform for over 100 million people. Along with its excellent services and features, Spotify has some insanely clever marketing. One campaign that went viral at the end of 2016 was Spotify’s “Thanks 2016” ad campaign. In its biggest global campaign to date, Spotify gathered user data and told a story about the listening habits of their users, which they portrayed on billboards worldwide. Here’s a deeper look at why Spotify nailed it with these ads.
First and foremost – this campaign is funny. The billboards target specific, quirky facts that Spotify pulled out of the data it obtained. For example, one billboard reads “Dear person who played “Sorry” 42 times on Valentine’s Day, What did you do?” Appealing to an audience’s sense of humor is a tried-and-true tactic, proven here to be majorly effective.
This campaign also humanized a technological service by turning numerical data into a story. Statistics are interesting, but only if used correctly. When pulled together to tell a story, data like this is much more meaningful.
Most importantly, Spotify showed that it pays attention to its audience. It played off localized as well as national events, including Brexit and holidays like Valentine’s Day, showing how these affected peoples listening habits. One ad displayed in the UK read “Dear 3,749 people who streamed “It’s the End of the World As We Know It” the day of the Brexit vote, Hang in there.”
The overall theme of the campaign – taking a look back at 2016 – played into the trend of 2016 being a horrible year. From messy politics and celebrity deaths to terrorist attacks around the world, a common theme on social media was 2016 being the worst year in a long, long time. So, each ad signing off with “Thanks 2016, It’s been weird” pulled the whole campaign together and made it one of the best of 2016. To see more of these ads, read Ad Week’s article.
By: Joel Primack
By: Kiley Harris
With a very interesting election just coming to an end, it seemed that political public relations would be an appropriate subject to shed some light on. Political public relations have become essential to political campaigns in the past couple years and are a rising force in political success.
With social media and the constant 24/7 media cycle that now exists in society, reputation management has become more important than ever before. It is now possible for political candidates to be exposed to billions of viewers in just one second with just one post. According to an article on Everything-PR, political candidates now hire people specifically to manage their reputation, which was not always a common thing in the past.
Candidates also need PR people on their team to help them reach people through all social media outlets. Social media is such a growing field and essential skill now. Being proficient in social media and taking classes on social media use is very important for college students looking to go into PR. It is so important because it gives them an advantage over older people in the field and opens up many job opportunities, such as running the social media campaign for a political candidate. These new opportunities to incorporate politics with PR are a great thing for college students to keep in mind when deciding what aspect of PR they want to go in, and is especially relevant now with such an interesting election that recently occurred.
By: Joel Primack
As sophomores and juniors in college, everyone tries to get an internship that’s their dream job. Typically, most students won’t get it until later in their college career. Here are five simple ways for you to come off as more professional:
These tips have helped me develop into a young professional. When done well, you’ll be able to see the benefits of these tips and your hard work. Good luck on your internship/job hunt!