The new vision of PRSA is to be more focused on allowing public relations to lead the way of achieving goals. This means that PR will no longer just be another aspect of a company but now come before marketing and advertising.
The new mission will allow all members of PRSA to achieve their goals without discrimination and by having the correct resources available. This means that PRSA will continually be changing to be the best association for public relations professionals.
PRSA is also going to be focused on growing the association because the field of public relations is growing rapidly. This will allow for a more diverse field as well as more input from members.
This is a video created by PRSA explaining the exciting plans for the future.