By: Megan Bowers If you have even heard the acronym before, it was most likely in an English class. You used it to guide your writing for the one or two essays in that class, and then completely forgot about it. You had no idea the concepts could be applied in other areas of your life. I didn’t until my journalism 201 class this semester. SOAPStone is a way to plan ahead anything you want to communicate. It stands for Subject, Occasion, Audience, Purpose, Speaker, and Tone. It is typically used for planning essays, but my journalism professor showed us how it can be utilized in every area of your life. He showed us how it could be used to convince your parents of something, how it could be used to write a speech, and how it could be used to make an excellent marketing plan. Utilizing these skills in creating a Strategic Plan or working with a Public Relations team, could make all the difference in convincing people to believe your message or support your company.
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April 2020
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