If any of you have received this disappointing message on Spotify recently, it is likely you’ve had Taylor Swift on the brain. Since the release of her new album “1989,” Swift has somehow managed to become even more popular, selling more albums in a given week than any artist has managed to accomplish since 2002. While the success of this album has been a hot topic of discussion lately, what could perhaps top it is the discussion regarding her falling out with everyone’s favorite music- streaming app.
Whether you prefer old-school, country T-Swift or the upbeat and poppy version, it is safe to say that the variety of songs she has produced over the years can offer something different for everyone. It is for this reason that fans are disappointed in her decision to pull the majority of her music from Spotify, referring to the conflict as the “digital music war.”
While Spotify is undeniably regretful for the loss of such a popular artist, the company has taken the strategic approach to utilize public relations in an effort to minimize any animosity. Upon releasing a statement that emphasizes the company’s mission to provide users with music whenever and wherever they want, they also pointed out that 70 percent of the revenue is paid back to the music community. So what do you think; do you agree with Spotify’s PR tactics? Could they have done more? Is Taylor Swift wrong for denying her fans the chance to listen to her music or is she protecting her rights as a paid artist?