By: Ellie Broaddus
In Public Relations, advanced writing and editing skills are a necessary skillset in order to effectively communicate with all types of audiences. Below are ten tips for improving writing and editing for PR!
1. Use clear, concise language—the more straight-to-the-point your message is, the more powerful it will be!
2. Avoid wordiness—if you’re feeling unsure about the wordiness of your writing, try reading it aloud! Extra unnecessary words muddle up your message.
3. If you experience the dreaded “writer’s block,” take a break and come back to your writing later.
4. Opt for active verbs in the present tense—try to avoid “throwaway” verbs, such as utilize, facilitate, and so on.
5. Follow punctuation rules—the AP Style Guide is a great resource!
6. Create an outline before beginning any writing—this is a great way to make sure all of your ideas are included and organized.
7. Strive for shorter messages—the length of your writing can be vastly shortened by removing unnecessary phrases such as “that is,” “which are,” and so on.
8. Remain consistent with verb choice—it’s usually best to always write in present tense.
9. Get to your main point as soon as possible—don’t lose readers’ interest!
10. Proofread—errors can be costly, and embarrassing!