The Young Entrepreneur Council, a supporting organization for entrepreneurs, has first-hand experience in acknowledging the importance of great public relations. The value of public relations comes in its ability to tailor its ability in communicating effectively. Moreover, individuals who are good at PR are able to understand their intensions for their actions.
This begs the question, what needs to happen in order for a great PR experience to occur?
The Young Entrepreneur Council, by observing the AirPR Marketplace, has concluded three things:
Truth. Not only must public relations professionals be truthful in their actions, they must have a true understanding of what the client needs. When a PR professional and client have a genuine mutual understanding, together they can reach success. Engaging in the expression of truthful abilities and desires fosters the growth of relationships.
Trust. Strong and healthy relationships are based on trust. If the PR professional has a longstanding relationship with a client, the client will be more open in giving control to the PR professional. Additionally, trust creates effective communication and planning during the development of a campaign.
Transparency. When the PR agency is being visible with the client, there are no misconceptions or doubts. Teaming with trust, being transparent develops honesty. In the rise of a conflict, transparency can allow the PR pro to think about a problem from a different perspective. This happens when the PR professional says, “This current plan is not working, we need to find a different solution and get creative!”