by Christina Peterson
Recently, "Breaking Bad" action figures were being sold in a Toys R Us in Florida, where the controversial toy created quite the stir. A local woman started a petition to ban the toy from being sold on the shelves of a store that her child often shopped at. She believed that the toy represented drug and crime related messages and did not think it was appropriate for young children. Eventually the Florida mother had over 9,000 signatures on her petition and Toys R Us decided to pull the product from their shelves in response to the negative reaction from the public. This was definitely a beneficial public relations strategy by Toys R Us because the inappropriate toy was actually causing decline in their other sales as well. In addition this very well known toy store has the reputation for being family and kid friendly environment that sells toys that suite a younger generation. Instead of fighting back with a defensive response, Toys R Us gracefully stopped selling the toy that was displeasing the public. As a company they came to understand that it was no inappropriate to make the doll as a whole, however, it is inappropriate to attempt to sell the doll in a store that targets a younger market. In conclusion, the company made the right decision to stop selling the doll and managed the minor crisis in a calm and sensible manor.
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