By: Kenzie Trout
After scoring an interview for your dream job based on the tips provided in the last blog, Getting Your Dream Job in PR, you have to nail those initial interviews to prove yourself to a potential employer. Here are a few quick do’s and don'ts to keep in mind when it comes time to meet and interview with employers!
DO: Your research about the company in advance, check out their LinkedIn pages, websites and have a general understanding of the company.
DON'T: Talk poorly about past employers!
DO: Ask questions, try to make them as specific and straightforward as possible!
DON'T: Lack enthusiasm, make sure the potential employer knows how excited you are about this opportunity and that you are truly interested in the position.
DO: Show up early and present yourself in a professional manner. Pay attention to mannerisms that you might not notice such as fidgeting with your hands or hair!
DON'T: Forget copies of your resume! Make sure you have at least one when going into any interview.
By: Kyle Root
Without a doubt, we all want a job one day. For many of us studying communications, we want a job in the PR industry. There are several ways you can find your first, or next, job in public relations.
One way to prepare yourself is to stay up to date on what is going on in the industry. You can do this by connecting with online sources like PR Daily and PR News. These sources summarize trends in the industry so you can stay at the top of your game. Another way to stay relevant when applying for PR jobs is to look for ways to make yourself stand out. Build skills in complementary fields like graphic design, photography, marketing or journalism.
The second way to prepare yourself for a job in public relations is to network. The best way to network is to talk to people you already know. Think about the people you know back home or the people you have classes with and the places you have worked at before. All these people you have interacted with before may know someone else who needs a communication expert. Additionally, these are all people who can vouch for your work ethic.
If your network isn't that big yet consider joining a public relations organization like PRSA (Public Relations Society of America) or PRSSA (Public Relations Student Society of America). These organizations offer networking opportunities, skill development and an expansive job list and contact sheet.
Knowing your brand is important when it comes to networking and job interviews. The third way to prepare yourself for a career in PR is to get social and express your brand online. You can do this by updating your social media accounts and blogs with (proper) content that reflects the real you. Employers will see this and feel more of a personal connection to you when you come in for an interview.
The last step is to take risks! Ask questions in class to finish building your knowledge. Research the companies that reflect your values and dreams and send them your resume and a cover letter. This will be difficult to do but you can't find your dream job if you don't reach out.
The job you will love is out there, so stop waiting. Good luck!
By: Rebecca Smith
Last month, 25 Target locations throughout the country opened Disney stores inside of them. With two Disney movies approaching their release dates, Frozen 2 and Star Wars: The Rise of Skywalker, the company is utilizing the popularity of Target to promote its brand. The Disney section is set to be located near the kid’s department and house over 400 items of merchandise. For additional merchandise, Target has tons of items online, ranging from costumes to toys to luggage.
This marketing strategy is bound to help both Target and Disney greatly. With the new display, Target will attract a bigger crowd and Disney will promote its brand and upcoming movies. In addition, a Target store is set to open near the entrance of the Walt Disney World Resort. In this type of partnership, both companies can increase brand awareness and increase sales dramatically. With the holiday season fast approaching, this also encourages customers to come into the store, opposed to doing their shopping online. Since Disney had trouble with its own stores, partnering with Target allows them a certain security.
There’s no telling where the Disney/Target partnership will go, but with the right marketing, it has a lot of potential to be successful. Both companies have phenomenal customer loyalty and it will assist them greatly in their opportunities for growth.
By: Allie Durkee
For those who have never written a pitch letter outside of a school assignment like me, you can imagine how in the dark I felt when asked to do so. I have been interning for a company this semester and was asked to draft a pitch letter to media outlets in Charleston, South Carolina about a subject that I knew nothing about – Telehealth. Look it up; it’s quite fascinating.
Even though Telehealth is a cool topic to say I know something about, the more important message here is how I went about drafting the pitch. I want to share some tips I learned throughout the way for those of you caught in the same situation as me one day.
Right off the bat, tell the editor what your story is about. Due to the influx of emails people receive each and every day, you have to get the point across in the first 140 characters. It is also important to tell the editor why they should care. For my story, we were pitching to local media, so it was important to show them how the story was happening right in their backyard. This allows for a more personal connection, geographically in this instance, that will draw the attention of the editor.
Next, set the scene. Give all of the necessary background information that would help you sell the story. This information should include metrics to back up your claims. These numbers will offer reasoning as to why your story is important and again, why they should care. In simpler terms, metrics are the evidence/proof points for the success of the campaign.
Finally, in your conclusion, the advice that was given to me was to give a brief overview of what was discussed above. Something along the lines of, “Would you be interested in connecting with… to discuss the following?” would be proficient. This helps give a “Too Long, Didn’t Read,” synopsis for the reader.
Wishing you the best of luck with your pitches!
By: Kelsey Lewandowski
As we take on more interviews and approach careers in the public relations and communications industry, many of us are looking for what these companies want out of us. What are PR companies looking for in new hires?
1. Creative Problem Solving
According to Aaron Henry of Foundry512, “New hires should be able to demonstrate the ability to solve problems creatively, be able to adapt to new situations and provide new insight that will help shape and guide brand growth.” The more creative and efficient the solution, the more likely your company is to engage your customers and stand out from competition.
2. Ability and Willingness to Learn
Jeffrey LeFevre of Ernest & Young says, “Be very conscious that you’re there to learn and contribute but that there’s a lot to learn from.” The more you learn about your job and the skills needed to problem solve in a given environment, the more confident and competent you will become in your given field- both things that companies want.
When you are curious, you signal your interest in the problems and solutions at hand, as well as demonstrate that you want to grow. Mark Harris, VP of Communications for IBM, talked about his hiring process saying, “When I hire people today, it’s almost always on the basis of intangible things… It’s always the things that I can learn in the course of conversation, what they can demonstrate to me about their level of curiosity, their world view.”
On a personal level, professionals with integrity work with moral codes and act responsibly. Bill Heyman, President and CEO at Heyman Associates, noted when looking for new hires, “We look for people who exude integrity and have those intangibles, those kind of interpersonal skills that make you want to gravitate toward trying to help that person.”
Companies are always looking for people who are willing to strive to exceed expectations. Imran Tariq of WebMatrix Group LLC explained, “I believe that any skill can be learned. But if one doesn't have goals to climb the ranks from where I initially hire them and the courage to know they have to go above and beyond without expectation for a promotion, then I am doubtful they will go above and beyond for the company because they are comfortable with just doing enough. Every company is only as good as everybody who works there.”
By: Katie Giles
Every industry evolves over time-- and public relations is no different. In fact, public relations is one of the oldest practices that still exists. With every new mode of communication, PR has to shift just a little more. In a recent Forbes article by Udi Ledergor, he states that he believes, “it’s the typical public relations (PR) model that’s broken — or at least in need of evolving” (2019). His reasoning for this is that Public Relations firms were struggling to write meaningful content for companies with the existing system. The existing system included “biweekly update calls on media outreach and stories they were developing, checking in with us to see if we had some exciting news that reporters would be interested in hearing,” etc (Ledergor, 2019). The article then goes on to talk about how the author believes PR will evolve in the near future.
Some of these predictions include the PR firm being more active within the company. Ledergor states that “a PR firm should feel like a natural extension of an internal marketing team,” and should therefore have a bigger role within the company (2019). The article states a few other ways PR firms may evolve for the better-- like not only focusing on print media and starting to care more about “business outcomes.”
In order for the PR firm to do its job well, Ledergor says that marketing and communications teams need to put in some work as well. Getting a good grasp on what your brand is and setting goals are important before a PR firm is able to do its job.
As many students head off into the corporate world, it’s possible to find yourself on either side of the industry-- in a PR firm or a member of a marketing team within a brand. In conclusion, it’s important for people on both sides to understand how their relationship should mesh in order to better the success of the brand. Although the relationship might be changing, the importance of the two entities working together will always remain a factor.
“How to Hire a PR Firm: 10 Tips to Finding the Right Match.” Meltwater, 7 June 2015,
Ledergor, Udi. “The Brand-PR Relationship Is Evolving, And The Industry Needs To Adjust.”
Forbes, Forbes Magazine, 1 Oct. 2019,
By: Kenzie Trout
Internships are amazing opportunities to get experience and build your resume while still in college! They help students get a better idea of what field they want to go into and what interests them. They give you an opportunity to see what the corporate world is truly like, while also building connections with professionals which is so helpful when searching for post-grad jobs!
Here are five tips on how to find internships:
1: Go to career fairs! Miami hosts multiple throughout the year, it’s a great way to get your name out there!
2: Check into the Career Center (located in the lower level of Armstrong). They hold weekly resume and LinkedIn labs!
3: Learn how to network. Knowing people and having connections are a huge help especially for college students with little to no experience.
4: Use internship finder websites. There are so many out there and so many companies put internship (and job) opportunities online.
5: LinkedIn! This is an amazing way to network and connect with companies or people that you have a professional interest in.
I hope these tips help people when finding internships. They are opportunities that everyone should take advantage of while still in school (if you’re able to, of course).
By: Lily O'Gorden
In today’s media, news travels very fast. News travels even faster when it contains content that can be taken offensively, whether it was accidental or on purpose. From the perspective of someone involved in public relations, it is interesting to see what happens or how a company recovers from a case of bad PR.
Some of the most publicized events throughout the past few years have involved the British Royal Family. On May 6, 2019, Prince Harry and his Meghan announced the birth of their first child, the royal baby.
For many people, especially citizens of Great Britain, this was huge news. So when a BBC radio broadcaster Danny Baker tweeted a racist photograph portraying the couple and their baby, people were extremely angry. This photo depicted a man and a woman holding hands with a chimpanzee dressed in fancy clothing. Baker was later fired for his comment, although he repeatedly denied that he had any racist intentions with the photograph.
When situations like this arise, it becomes apparent that news outlets and companies around the globe need to push for a code of ethics in their workplace. While the ethics codes for journalism and public relations are slightly different, there are many similarities and knowing both is important in each profession. Having a standard set of values instilled in each employee’s head makes it less likely that people will make errors that can be construed as offensive or hurtful.
By: Mary Clark
On Thursday, April 4, select students of the media, journalism and film department were invited to a luncheon with Kris Bahner, Senior Vice President of Global Corporate Affairs at Kellogg Company. Focused on the food industry, Bahner has extensive experience in communications across non-profit, agency and corporate settings. I had the opportunity to attend lunch and gain helpful insights and career advice from the successful Miami alumna. Here are the best takeaways from the event:
By: Grace Hamilton
The 2019 Spring Semester is coming to a close and it feels like just yesterday I was returning from the long winter break and starting all of the new challenges for the semester. I personally always struggle with finishing the spring semester strong, due to the impending excitement that comes with the long summer break and the adventures that come with it.
Although I look forward to the break from classes, there is also the inevitable sadness that comes with not being able to see some college friends for about three months, so I try to spend as much time with them as I can while I am still here.
With this all said, I know that it is a common challenge for students to focus at the end of the semester with the beautiful weather. Who would want to be studying when it is seventy degrees and sunny outside? Here are some tips and tricks I use to finish off the semester strong while still enjoying your time left on campus.
These are just a few small tips that help me out when finishing the spring semester, and I hope that these tips could be helpful to someone else.
By: Carolyn Collins
It is scary to think about how some of us, including myself, are halfway done with our college career. Today as I walked to King Library, I saw a group of senior girls in their cap and gown popping bottles of champagne finally stepping on the seal that everyone else avoids. My roommate and I looked at each other and she said, “That makes me want to cry.” How have two years at our favorite home away from home gone by?
Seeing this today made me look back and wonder if I would have done anything differently. Some advice I would give freshman in college:
By Ryan Lang
Inside the NBA is an NBA post game show hosted by Ernie Johnson with analysts Shaquille ‘Shaq’ O’Neal, Charles Barkley, and Kenny ‘The Jet’ Smith. O’Neal, Barkley, and Smith are the stars of the show with Johnson anchoring the trio and coordinating the segments. The cast does what many television stations have a hard time doing, keeping the audience interested once the basketball game has finished.
Inside the NBA’s cast is pure, unscripted hilarity. O’Neal and Barkley’s constant banter is something all viewers love to witness. Neither of the two-basketball hall of fame inductees back down when debating the NBA. Smith’s has a soothing voice of reason that brings the craziness of O’Neal and Barkley back to a somewhat calm show. The incredibly different personalities and massive notoriety of O’Neal, Barkley, and Smith bring an alluring aura to the show.
Johnson acts as a father figure to the show, controlling or trying to control the antics of O’Neal, Barkley, and Smith. The uncontrollable aspect of the show is the “God-given” ability of the cast to be hysterically funny. Coupled with a vast knowledge of the game of basketball, the cast’s ability to be absurdly comical sells this show. Whether it’s O’Neal falling into a Christmas tree on accident or O’Neal, Barkley, and Smith playing the show’s own version of Jeopardy, the hilarity will continue. The overwhelming comedy and basketball knowledge will continue to attract viewers and sell TNT’s NBA postgame show.
By: Rebecca Smith
Experimental marketing is the process of marketing products through an experience-based way. In this process, companies hope to catch the attention of consumers passing by and create a connection with them. Engaging customers on the street or at a specific event has to be very strategic because marketers are interrupting their day. When done correctly, this strategy has the power to increase brand awareness drastically and promote a new product or brand.
A recent example of this strategy happened at Coachella this past weekend. Childish Gambino started airdropping random festivalgoers a picture of his new shoe collaboration with Adidas. Every person that got the airdropped picture had one hour to redeem the shoes for free. After receiving the shoes, the recipients had to attend his show wearing the shoes.
Childish Gambino used experimental marketing to create brand awareness for both Adidas and him. By making the recipients wear the shoes to his show, he was able to promote himself both on stage and in the crowd. This promotion was a terrific way to introduce a new product and promote it, especially at an event as famous as Coachella.
By Ryan Lang
Joe Rogan, a retired professional mixed martial arts fighter, hosts a podcasts that interviews notable people. The podcast interviewed a plethora of people from Kevin Hart to Ben Shapiro to Elon Musk. The wide variety of people that Rogan interviews connects with a large audience. By having guests on that represent a wide spectrum of ideologies, Rogan creates a network of faithful listeners that range in political, life, and religious views. Rogan did not make his podcast specific to one demographic. Rogan allowed for his platform to evolve. From starting in his garage to a studio that employs multiple people, Rogan built his podcast around the idea that his podcasts are for anyone and everyone.
Rogan’s podcasts, in short, are all about the guest. Rogan mixes his opinions in as the guests answers questions, but the majority of the show consists of the guest speaking. For example, Rogan had David Goggins, an ex-Navy SEAL and ultra-marathon runner, on the show. Rogan would not go off on tangents about his opinions, but, rather, let the guest, Goggins, speak and tell their story.
Rogan built a wonderful platform around giving notable people and celebrities a place to speak. This place to speak is something almost anyone wants to hear because everyone wants to understand and know more about people they look up to.
By: Allie Durkee
Audience. It is the one thing that every professor I have ever had has made sure to instill in my mind. Yesterday, I had an interview with a company that I could possibly get an internship with this summer. They asked me what I think the most important thing about business development is in a company. My answer, that every Miami strategic communication professor would be thrilled to hear, was of course, “audience is everything.”
I am currently going through an inbound marketing course through HubSpot Academy. If you have not heard of HubSpot before, they define themselves on their website as, “Inbound marketing, sales, and service software that helps companies attract visitors, convert leads, and close customers.” The main focus in inbound marketing is helping customers, AKA, cater to your audience to be successful.
I think that PR and marketing go hand in hand, and because not everyone takes marketing classes, this certification is like a marketing class for free. If you are a marketing, strategic communications, or other business major, this certification is worth investing some time to achieve. Google Ads and Google Analytics are two other great certifications that look great on a resume for getting jobs in the future as well.
It’s easy to think potential employers and recruiters cannot paint a picture of someone with just a resume. Students have to work hard to overcome a lack of experience, and it often seems there is brick wall blocking access to internships and job opportunities. However, there is an easy, free and creative way to show more of yourself as a potential employee.
Not enough students are building online portfolios, missing an opportunity to market themselves. An online portfolio is a space to showcase writing samples, case studies, research, graphics, awards, certifications, testimonies and much more. Online portfolios can be built with websites such as Wix or Squarespace, and each individual can use preset themes to start. Presets are customizable to add different elements of work to the website. Another way to enhance an online portfolio is to publish blog posts, showing interest in communications outside of the classroom.
By: Lily O’Gorden
Derek Thompson’s 2017 novel Hit Makers: How to Succeed in an Age of Distraction shares many valuable lessons about popular culture and the psychology behind why people like what they like. In this book, Thompson explains that popularity stems from a balance between familiarity and surprise; people are curious to learn new things, but they are also afraid of anything that is “too new.” The concepts in this book directly relate to public relations because public relations practitioners need to understand this theory in order to effectively communicate with audiences. When working for an organization and trying to portray this organization in a positive light, it is imperative that practitioners know how to discuss new products and services in a way that balances novelty and familiarity.
Thompson’s novel offers countless examples to prove his thesis that popular culture has no formula, but that throughout history, media products have become popular if they are able to provide people with an “aha” moment. People do not realize that almost every song, movie, and television show in our society today has a connection to a well-known story or some other foundation. For example, Thompson gives the example of Star Wars and how people thought Star Wars was a revolutionary concept when George Lucas shared his idea. However, after looking deeper into the symbolism and themes in Star Wars, Thompson notes that most of the characters go through a journey we are familiar with. He compares Star Wars to several bible stories and notes that Han Solo, Luke, and Leia all go through hero journey’s comparable to Jesus. We like stories we are familiar with, and that could be the reason behind the success of this franchise.
Thompson’s book is relevant and important in today’s hectic society. People often ask, “How can I memorize all the words to this song, but not remember information for my exam?” We remember the words to songs because most songs follow a pattern we’ve heard thousands of times in our lives. I recommend this book to anyone interested in popular culture today. This book has examples that everyone can relate to and find a connection to, making it an entertaining read for anyone. Thompson’s writing is engaging and makes you think differently about the media that surrounds us everyday.
Other recommendations for PRSSA members:
By: Carolyn Collins
Myself along with many other students, professors and colleagues, were lucky enough to be present for the Dedication of the Rick Ludwin Studio in Williams Hall.
Rick Ludwin, a native of Cleveland, Ohio, graduated from Miami University in 1970 with a masters in mass communications. His career in television started while he was at Miami University producing his own talk show and sitcoms in the studio that is now dedicated in his name. After he graduated, Ludwin worked at NBC for 32 years. While working as vice president for NBC, Ludwin managed The Tonight Show with Jay Leno, Late Night with Conan O’Brien and Saturday Night Live. Ludwin also helped promote Seinfeld and The Office.
High regards were spoken at the ceremony by a few prominent people who were a part of Ludwin’s career, including Conan O’Brien himself. Conan O’Brien sent a congratulations video and explained how Ludwin is one of the reasons he is still in the entertainment business today. A Miami alumni spoke on Ludwin’s behalf and talked about advice he had learned from him over the years. One thing that stuck out to me was it’s called teleVISION, make it a vision because radios can’t. Ludwin is very influential to the Inside Hollywood program and has donated equipment, scholarships and endorsements to Miami.
By: Allie Durkee
For those reading that are a part of the Media, Journalism, and Film (MJF) department at Miami University, maybe you have already seen the new advertisement by Proctor and Gamble featuring Adam Levine, “Stinky Booty Duty 2.0.” Last week, during the MJF Distinguished Alumni event, Sarah Pasquinucci (class of 2003), came to speak with my STC 359 class. Pasquinucci is the communications leader for Procter & Gamble North America Baby Care Group, and is based in Cincinnati. She allowed us to do a question and answer session with her about her job, and shed some of her professional advice onto us unexperienced, college students.
Because of her role at P&G, we began to discuss her most recent work and her past successes. Throughout the hour session, Pasquinucci spoke about her first job, agency work, and her current role at P&G. She even told a great story about a campaign that she led, featuring a comedian spending a week in a Macy’s display window to prove that Downy keeps sheets smelling good after a long period of time. As future PR professionals, talking to alumni and those who have experience in the field is imperative to success. We need to listen to advice that is given to us. Here are some words of advice from Pasquinucci herself:
Thank you to all of the alumni that came to speak to us. We truly appreciate you taking the time to share your experiences.
Link to the Downy campaign: https://www.youtube.com/watch?v=T8pKB9UBC8c
By: Rebecca Smith
When social media first came out, it was used for connecting with the people around you. While this idea still holds great relevance today, social media has grown and become so much more. Recently, companies have started using social media as a platform to advertise and increase awareness for their products and brand. On Instagram, companies can tag their pictures with links, directing users to the exact product on their website to purchase. If an Instagram user sees a product they are interested in, they can be directed right to it, making the shopping process simpler than ever. This has driven sales for companies targeting young consumers because this age group is using social media the most frequently. It is reported that 75% of Instagram users take an action such as searching a website or shopping after seeing a post about a product they are interested in (BigCommerce).
With Instagram becoming so influential in consumer’s shopping habits, other social media platforms have followed in their footsteps. Recently, Snapchat launched a partnership with Amazon and potentially changed the way we find products forever. When someone spots an item in their day-to-day life that they are interested in, they can open Snapchat and find the product immediately. By facing the camera in the direction of the product, they simply hold down the screen while Snapchat searches for the product link through Amazon. In a few seconds, Snapchat pulls up the direct link to the product and the user can buy it immediately. If the item is sold through Amazon, Snapchat will be able to find it and offer the user the link. This capability completely changes the way consumers shop and find products. There is no doubt that this Snapchat feature will boost Amazon sales greatly.
Although social media shopping is a fairly new concept, it has a lot of potential. With social media continuing to grow in number of users, companies will gain more customers. This concept is bound to change the way consumers shop, increasing sales and popularity within the online market.
By: Melissa Shadrick
Today social media has taken over. Any college student could tell you the in’s and out’s of Instagram, what it means to “retweet” or how to get to the “beach vibes” filter on snapchat. A cell phone is all you need to become a social media expert overnight. In the digital age, we spend so much time scrolling that we don't notice the hidden messages and symbols in every post. When you start focusing on the connotation of symbols in ads versus the literal meaning, you see how ads can subconsciously influence the ways we think and perceive things. The study of this is called semiotics - the study of signs. Semiotics is used to analyze how our system of conceptualizing shapes the way we view things. Metaphors being a tool to engage the consumer and influence their perception. Marketers utilize semiotics to help reach their target audience and learn how to sell to/shape their behavior. This insight is particularly useful when marketing to niche markets. With a specific idea of how a consumer will read and interpret your message, marketers gain an understanding of how their message should be crafted. Thus allowing marketers to alter their ads and introduce subliminal messages that the viewer doesn't always realize are even there.
Video/image source: https://www.youtube.com/watch?v=RBTiTcHm_ac
By: Carly Leonard
Recently, while skimming through my YouTube feed, I stumbled upon a video about what makes a logo memorable. The video talks about the three different types of logos and what each one consists of. The first is the wordmark, which is described as the Disney font or the word Google. The second kind is called the pictoral. This one is a picture, like the apple that is the Apple logo or the crocodile for Lacoste. Finally, there is abstract iconography, which is considered to be the “Holy Grail” of logos. In the video, they use the Nike Swoosh as the example. Then the video discusses that there is a fourth one. A logo that combines all three types of logos, and this is called The Logo System. A great example of this is the google doodles. However, Michael Bierut, a notable graphic designer says none of this really matters. He talks about how a logo can be thought of as an empty vessel. It’s not about the logo itself but what the company does with it and puts into it. After all, the woman who created the Nike swoosh was given an undisclosed amount of Nike stock 12 years after its creation while initially she was paid $35.
Image Source:(Gif from giphy.com)
By: Emily Cashen
The dreaded pitch…. The constant worrying about the perfect set up. Will my client fall in love with the idea, or will it be a flop? We’ve all been there before. It’s enough to stress anybody out!
Don’t worry! Professionals in the business have trouble with their pitches too. Here are some common problems that you may run into, and their suggestions on how deal with them.
1. Same old same old. Many professionals feel like they are continuously doing the same things in their pitches. This article by PRsay encourages you to ask what the function of each part of your pitch are. Beware of just using old-fashioned techniques that don’t add any value to your presentation!
2. Tailoring your pitch to a specific source Every pitch should be specific to the source you are pitching to; however, it can often be hard to find that element that makes it special. Another article from PRsay illustrates that pitches don’t necessarily need to be tailored to the client, they just have to align with that customers values. So next time you’re stressing out, keep these suggestions in mind, and you’ll nail it!
By: Avery Treend
Image Source: Critical_thinking.jpg
This spring semester I chose to take STC 239, which is a class based on the many theories of communication. In the class, our professor emphasized how you can apply critical thinking skills in more than just standard classroom settings.
If you spend some extra time bettering your critical thinking skills, employers will notice, and the company will value you over many of the other applicants. You can quickly enhance the way you think by just asking more questions and being an evaluative reader. Trust me, if you prioritize mastering these skills, you will see improvement in the way you work.
By: Melissa Shadrick
Ever wonder why one of Spotify's premium subscription features offers to get rid of advertisements? It’s because today we want our content, and we want it now. How often do you view the commercials on that new episode of your favorite TV show as a fun thing? Well, content marketing is today's attempt to change that.
Content marketing is a specific long-term marketing strategy aimed at providing relevant high-quality content to foster a strong relationship with specific target audiences. Today content marketing is taking the world by storm because of its simple, effective, low-cost approaches to PR/Marketing. Seen as more effective than traditional marketing, content marketing is a more specific way of targeting an audience. Often the audience reached is already looking for what's offered, so they’re already 60% sold.
Content marketing utilizes both content creators and influences to build its strategy and execute marketing agendas. Content creators are responsible for creating, curating, editing and managing content. Whereas influencers are the individuals who have the power to affect the purchase decisions of others. Examples of influencers include celebrities, bloggers, and industry experts.