By Hannah Hutchison
All businesses expect to gain profits, make a difference in the world, and change the way people live; but they don’t expect to have a crisis. Crises can happen at any point in time to any business and the best way to deal with it is to know what to do.
A crisis is a negative event that can ruin you and/or your company’s reputation. Examples of a crisis include: industrial accident, fraud, negative articles in media, investor backlash, poor customer service, product recalls, employee misconduct, etc.
So, what should you say or do during a crisis? Accept responsibility! Help people prevent further harm by informing stakeholders so they can prevent adding to the crisis. Help the people involved cope psychologically with the crisis and express sympathy to the victims. Finally, tell the public what you’re doing to prevent another crisis.
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently,” says Warren Buffett.
By: Avery Treend
It’s getting to that time in your life where job hunting is right around the corner. Your resume will be your lifeline during this whole process. That being said, there are numerous ways you can make yourself stand out among the rest.
Now that you are aware resumes are a big part of the job-hunting process, it’s time for you to start creating your own. Even if you are years away from finding a job, it’s still smart to think ahead.
By Melissa Shadrick
Personal branding is the “Business of People”, it’s the act of establishing and promoting what you stand for. This unique marketing strategy focuses on YOU as a product - it is your reputation and the combination of your personal attributes that differentiate you from others. A strong personal brand helps in building confidence while gaining trust, authenticity, and originality with your audience. Personal branding is establishing yourself in a marketplace, making you more competitive in that market. Personal branding is NOT just self-promotion, it’s a process of defining who you are and the type of person you want to be -- it shapes perception of your leadership style, work ethic, and personality.
The use of personal branding allows you to develop a unique personal identity provoking deeper connection with your audience and setting yourself apart from competitors. This skill is one that can be utilized and helpful in both professional and social settings. A strong personal brand helps differentiate you from the rest of the marketplace. Crafting a following, maintaining a brand identity on a personal scale, and audience relations are all key aspect in personal branding. Identify your uniqueness and strengths - everyone has them it’s your job to find them. People become passionate about passionate people, the more passion you share the more enthusiasm you’ll receive. Market yourself as you’d market a product. A product may be revolutionary, but without the right branding, it can become irrelevant.
STEPS TO PERSONAL BRANDING
By Rebecca Smith
Over 30% of annual retail sales occur during the interval between Black Friday and Christmas (The Balance). In order for businesses to be so successful on Black Friday, they must create positive PR. It’s a crucial component in encouraging customers to shop at their store. There are many ways to do this, but one common strategy is charity. Retailers like Macy’s team up with charities such as Make A Wish and BCRF during each holiday season. Customers are offered a way to shop and give back at the same time. It makes consumers feel good to shop at a store that is making a difference in the community.
Promoting charity is a great way to boost sales during the season of giving. In fact, Macy’s donates $52 million annually to charitable organizations (Macy’s). Through their “Thanks for Sharing” holiday program, when using the Macy’s credit card, customers gain reward points while the retailer donates money to organizations. It is a win-win. Whether it’s a local or big box store, charity pulls at the heart strings of consumers. In addition to the positive PR, philanthropic efforts add value to the customer’s experience. It’s important as consumers to support retailers that give back, especially during the holiday season.
By: Ryan Lang
The Dan Le Batard Show with Stugotz is a sports radio show on ESPN. Dan and Stu have changed their show into something not seen in the media. The show broke away from the typical sports radio show that talks sports for three hours each weekday morning. Instead, Le Batard and Stugotz (John Weiner) incorporate many aspects of hilarious, entertaining bits that capture the audience’s attention. The show, which started in 2004, is listeners have latched on to and do not look to let go. The show has built itself upon being a relaxed, relatable show that connects with the listeners through sports talk that quickly changes to conversations about non-sports topics. Le Batard and Stugotz comprise the show with recurring segments, some sports related and some not sports related. Some of the segments change with the sports seasons and some are every day or week.
Building strong connections with audiences is something people, especially public relations professionals, try to create. The Dan Le Batard Show with Stugotz has created some of the strongest connections in radio through unorthodox laissez-faire style. By incorporating a style that does not have a “to do” list, the show has created an audience that is feverish for whacky segments that are ever changing. Le Batard and Stugotz constantly refer to the show as “a marching band to nowhere” and the idea that the show is unplanned yet successful is something many listeners relate to. Many people understand that life changes quickly and having a show like the Le Batard show allows the listeners to relate and laugh every morning. The way the Le Batard show caters to its audience to create the best outcome is something public relations professionals and anyone in business should strive for.
By: Mary Clark
Over the summer, especially going into your junior year, it can be a struggle to find an internship that works for you. It can seem like most opportunities are geared towards juniors going into their senior year of college. Despite what undergraduates think, it is not the end of the world to have a summer without an internship! Here are some things you can do that will help you with career development, while working at camp or having a part time job.
By Ryan Lang
Whether you know it or not, Big Data is running our world. After reading Everybody Lies by Seth Stephens-Davidowitz, I have realized the massive importance of Big Data and how data can shape the way companies appeal to their consumers. Big Data is revolutionizing how people collect information about the world. Big Data allows researchers to dissect and understand in brand new ways why people act in certain ways during certain instances.
Stephens-Davidowitz applies four powers of Big Data. The four powers are as followed.
Utilizing the four powers of Big Data creates cheap, insanely accurate new data sets that are uncovering things outdated surveys could never find. From a public relations professional’s perspective, using Big Data and its four powers will open numerous doors to better understanding the publics we are creating our messages for.
Granted, understanding the consumers businesses are catering to is every business’s dream and Big Data does not provide comprehensive knowledge of a target audience. In reality, Big Data is any business professional’s dream because Big Data provides as much information about a target audience as humanly possible.
By Hannah Hutchison
Thanksgiving traditions have expanded among millennials. The term “Friendsgiving” was created by merging friends and Thanksgiving into one feast. The term has been used across all generations but has been primarily used by college students. Many college students replicate a second or pre-Thanksgiving dinner by participating in Friendsgiving with their housemates and close friends before they leave for Thanksgiving break.
Friendsgiving “started coming into national prominence in 2011 when Bailey's Irish Cream used the word in an ad campaign and it became a plot point in The Real Housewives of New Jersey (the episode was, appropriately enough, called ‘Gobblefellas’),” according to Meriam Webster.
While most Thanksgiving dinners are focused on turkey and mashed potatoes, some Friendsgiving dinners venture into other food groups and origins. Many Friendsgiving dinners are known for making different proteins such as ham, chicken, or steak; and the sides can range from pasta to fruit trays. This creates diversity in the food palette during the Thanksgiving week.
Thanksgiving focuses on bringing family and loved ones together to celebrate each other. Friendsgiving does the same thing with dear friends. Friendsgiving is a relatively new term in society, but we expect to see it grow and evolve into a national tradition surrounding the Thanksgiving festivities.
By: Susanne Fluri
When I tell people that I am a Strategic Communications major, they often ask what exactly I plan to do after graduation. Luckily, a communications degree teaches you the various and valuable skills that can set you up for just about any job you desire. Whether you are a senior looking for a job or a freshman interested in the major, take a glance at the following list for inspiration and guidance.
1. Account Manager
2. Media Planner
3. Public Relations Manager
4.. Human Relations Manager
5. Marketing Executive
6. Advertising Executive
7. Attend Law School
8. Event Planner
10. Social Media Specialist
The list goes on and on, and there are many different jobs and companies that would benefit from your communications skillset!
Picture source: http://anthillonline.com/how-much-should-i-spend-on-my-brand-and-when-a-guide-to-branding-your-business/
By: Carly Leonard
As future public relations professionals it is important to know how to brand and do it right. Companies such as Apple, Google, Coca Cola, and Amazon are powerhouses, especially when it comes to branding. When identifying what makes these companies so successful in branding it comes down to 7 key strategies.
Knowing how to brand and including these tips will help any business get an edge on the competition.
image source: https://dariknews.bg/novini/sviat/reporteri-bez-granici-bylgariia-e-na-109-o-miasto-v-klasaciiata-za-svoboda-na-mediite-2019713
By: Melissa Shadrick
With election day passed and results totaled, it’s easy to see who had success in the midterm elections and who seemed to flounder. Now in the aftermath, it’s possible to look at what steps differentiated the successful campaigns from the failed.
One common thread in the successful midterm campaigns and the overall political field today is the necessity of a good public image and knowing how to manage it. With virtually 24/7 media coverage politicians are forced to always be on their toes. This is where the importance of public relations comes into play. With so much time spent in the public light, a well-crafted public image can be hard to accomplish.
In a campaign, public relations personnel are responsible for helping manage crisis situations, honing and defining messages, and upholding public standing. Maintaining a candidate's relationship with the public requires a multifaceted approach. The ability to utilize multimedia sources, “spin” situations, and craft a consistent message, are all necessary for the success of any public relations professional in politics.
With proper management, public relations is a tool that enhances awareness for the candidate and what they support, as well as maintaining the relationship between the candidate and citizens. Even if a candidate is new to the political sphere, a good public relations campaign can change the course of the campaign entirely.
By: Lily O’Gorden
In the business of communications, the lines between journalism and public relations are often blurred. It is important to distinguish between the two because the goals of each profession are very different. Journalists and public relations practitioners both tell stories but the goals of these stories are different. Interacting with sources is incredibly important for journalists, while publics and organizations are at the center of public relations. One of the important similarities between the two is building trust with their audiences. However, the goals of each profession are specific and need to be recognized within each field.
Public Relations Goals:
By: Grace Hamilton
This election day, students are hitting the polls and voting now more than ever. Flyers encouraging students to register to vote are splashed around campus and large social media outlets are urging their audiences to take action in their communities.
Large corporations are using their social media (such as Twitter, Facebook, etc.) to stress the importance of voting.
These companies are using their platforms to get young people to take a stand and have the power to influence the decision makers in their community. Some companies are even giving a monetary incentive to go out and vote. For example, Lyft and Uber are offering customers discounted rides to polling stations.
These companies are encouraging everyone to go out and vote in order to promote democracy and increase active participation in a given community. Historically, voter turnout in the United States is low, and by giving an incentive to vote, companies are hoping to increase voter turnout which builds communities within a society.
It is important that each member in a community has a voice and is knowledgeable about the elected officials representing his or her voice. Every vote counts and every vote can make a difference. Go out and vote to make a change in the world.
By: Mary Clark
Instagram has become such a significant part of practically everyone’s life by 2018. The rise of ‘content creators’ and ‘influencers’ has even brought Instagram further into the world of marketing, advertising, and PR. With all this being said, it would be foolish to not think twice about what one posts on an instagram. Even if your account is not a public ‘influencer’, a personal, private instagram still carries much weight on image and reputation. Here are some tips to help maintain a professional, personal instagram.
Image source: https://www.american.edu/careercenter/Skills.cfm
By: Avery Treend
By: Carly Leonard
It is evident that in today’s world, social media is involved in almost every aspect of our lives. Social media platforms are no longer just for personal use and personal relationships, but are now used in the workplace. Businesses, can and do, use social media to create a brand, advertise open positions, search for employers, and to stay relevant. With social media growing in every aspect, it is important to make sure to use it to your advantage. Not only should you be well equipped at using social media for your own image but also for the image of your workplace. So how do you make it so you aren’t working for social media, but it is working for you?
by: Rebecca Smith
Most companies have a social media presence to create brand awareness, introduce new products, and boost sales. In an effort to reach customers, some companies have taken their social media presence to a whole new level.
One particular example is the Wendy’s Twitter account. The account became popular last year when it started roasting competitors such as McDonalds and Burger King. Their popularity lies within their ability to attract millennials through references and attitude. For starters, they consistently push across the same message: their company does NOT use frozen beef. Most of their popular tweets revolve around this idea in creative ways. Whether it’s roasting McDonalds for serving frozen beef or roasting another Twitter user for eating frozen beef, the message is consistent. The company has even released songs about the fresh beef. Their creativity has reached a large audience and helped increase their profits by 49.7% in the last year.
It’s hard to believe that something as simple as tweeting can increase profits so dramatically for a company. For any company looking to create a better social media presence, a consistent message and voice is critical. The occasional roast or meme doesn’t hurt either.
Wendy's. “BuzzFeed.” BuzzFeed, 2017, www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4.
Erikson, Kristin. “How Wendy's Used Social Media to Profit $64M in a Year.” How Wendy's Used Social Media to Profit $64M in a Year, 2018, www.deputy.com/us/blog/how-wendys-used-social-to-profit-64m-in-a-year.
By Emily Cashen
The recent name change of Dunkin’ Donuts to simply Dunkin’ brings up a good question in branding and public relations, “What’s in a name?” This famous line from Shakespeare’s Romeo and Juliet a sks a crucial question of brands everywhere.
Why is the brand name so important?
✱ Printsome Insights ✱
So what happens if the brand name isn’t for life?
Image from abc57.com
When is it important for public relations professionals to advise their clients to change their names?
This podcast by The Wharton School of business at the University of Pennsylvania outlines a few key reasons why companies change their names.
-Modernize the company.
-Appeal to the next generation of consumers.
-Distance yourself from scandals
-Communicate company values.
-Change your brand.
By: Susanne Fluri
Networking events can be daunting, especially when you have little experience. Follow these tips to make sure you are ready and feel confident for your next networking opportunity.
1. Have a plan
Being prepared for the event will only help boost your confidence. Make sure you have a plan and know the skills and strengths that you can bring to the table. Have an idea of what you want to talk about, so you can help guide the conversation and ask purposeful questions.
2. Always treat people with importance
Ignore the titles people wear. You never know when their knowledge or connections can help you. Always be an attentive listener and ask questions.
5. Follow through
If you promise that you will reach out to someone, reach out to them. Follow through with your word in order to exhibit responsibility and professionalism.
6. Be open
Be open to talking to different people about different things. Don’t close yourself off. If things don’t work out just as expected, it’s just an experience that you can learn from.
4. Be yourself!
The best way to make meaningful connections is to just be yourself! You might not jive with every single person you meet, and that is just fine. If you are genuine and honest, you will have a better chance at finding an opportunity that is suited for you.
By Hannah Banas
Finding an internship in the communications field is definitely difficult. However, it is still important to look for them and apply for the ones that interest you. These are some of the ways that I am searching and applying for internships this year.
I know that finding internships is difficult, but if you use these resources, you will set yourself apart from other applicants.
By Lily O'Gorden
One of the most common phrases we hear in the world of public relations is that there is no such thing as bad publicity. However, in today’s interconnected and social-media obsessed society, I find this phrase hard to believe. The premise of this phrase is that as long as people are talking about you, it does not matter if they are saying good or bad things. Throughout the past few years, there have been copious examples of companies losing support and profit from bad PR. In the media today companies are commonly placed under extreme scrutiny. As we know, the common sentiment surrounding big business in America is negative. Companies need to know how to handle bad PR instead of relying on this old-fashioned phrase.
A prime example of a corporation suffering from bad PR is SeaWorld. In July of 2013, a documentary film titled Blackfish was released. This documentary detailed the horrific mistreatment of animals, specifically orca whales, and ever since this film became popular, SeaWorld has been drowning in negative publicity. With groups like PETA, People For the Ethical Treatment of Animals, targeting their every move, it became hard for SeaWorld to improve their public image. Even today, over five years later, SeaWorld’s popularity is still much lower than before Blackfish. SeaWorld has started to recover, but in the process they had to end their orca breeding. This negative publicity brought about important change, but overall I do not think SeaWorld would agree with the statement that all publicity is positive.
Image Source: http://delvalyhierla.com/nuevos-cambios-linkedin/
By: Heather McCowan
●Make meaningful connections. That’s what LinkedIn is all about. Always send a brief message when asking to connect, but don’t stop there! Take your networking offline and grab lunch or a coffee.
● Write a compelling headline. Stand out from the crowd with a headline that speaks to who you are. Be specific by using keywords and advertise what makes you valuable.
● Personalize your summary. Use the summary space to highlight your personality. Describe the things you’re passionate about, what you’re skilled in, and professional experiences you’ve had.
● Add your experiences in detail. Transfer all of your experiences from your resume to your LinkedIn page. Highlight the work you’ve done and what you’ve accomplished. Upload media or links (if available) to supplement your descriptions.
● Interact with posts and write your own. Once you’ve completed your profile, like, comment, and share posts that are interesting and relevant to yourself. Make your own contributions by writing content about applicable topics.
Image source: https://www.123rf.com/clipart-vector/internship.html?sti=luzxxrrofss2fak1cv|
By: Grace Wells
By Hannah Banas
As a communications major, it’s important to stay up to date on current events. It is difficult to do this as a college student because it takes time, which many of us do not have, to read through tons of articles. However, there is a solution. Many news sources have created ways for people to get the highlights of the day’s events without having to spend an hour reading the news. Here are some of my favorite news companies that keep me in the know.
This is my favorite way of quickly reading about current events. Every day, Morning Brew will send you an email that contains many different categories of headlines. This will summarize the major events happening in the world, and I can read it all in about 10-15 minutes. It also provides links to longer articles, so you can read more about topics that interest you.
This is another news company that will send an email to your inbox every morning. It doesn’t go into as much detail as Morning Brew, but that also means you are getting the highlights of current events even quicker. This is a great option for someone who doesn’t want to read detailed news articles every day.
If you don’t want emails clogging up your inbox, download the CNN app to your phone. When a major event happens, you will get a notification of the headline that links to the CNN article for more details. This is a great resource because you still know a wide array of events that are happening, but you can pick and choose the topics that you want to read more about.
By: Heather McCowan
5 Steps to Success for Your Next Interview