By: Mary Claire Reagan
In today’s society more than ever, it is often difficult to respond to criticism. Whether it be from family, co-workers, bosses, or professors no matter who it is from, it is tough to swallow. Well how should one deal with this criticism towards all of the hard efforts given?
Dan Simmons, a restaurant owner shares his own experiences with how he bounced back from criticism towards his restaurant in a manner the whole world can learn from? Simmons gives multiple pieces of advice with the first being to not respond. In fact, we should respond through improvements to our customers – not in replying, especially on the internet. Next. he ads to recognize the criticism and grow from it. Whether it be becoming more transparent with customers or brainstorming small ways to improve, one should use it as an opportunity to grow.
As a whole, criticism keeps business and individuals adapting and moving forward. Although not all criticism is true, a lot can serve as a response to comments other than comments back. So next time we are faced with negative reactions, turn them into positive notions.
By: Rachel Zetwick
One of the most important things for a PR professional to do is to stay up to date on the news from around the world. But, if you are just beginning your PR career and aren’t sure where to start, it can be hard to know where to look for the latest news. Here are a few resources you can use daily to make sure you are informed of the most important news stories and conversations.
The Skimm is a daily email newsletter that summarizes the most important news stories of the day in a conversational and easy-to-understand voice. The Skimm is great to look at over a cup of coffee or on your commute to work as it is quick to read and reports on timely topics.
The New York Times Morning Briefing
Similar to The Skimm, The New York Times offers a morning briefing that is published at 6 a.m. every weekday. The email newsletter gives an informed synopsis of timely events and topics. Additionally, the newsletter links to The New York Times’ podcast “The Daily.”
Flipboard is an app that personalizes news stories for each individual user. The app allows the user to select what they are passionate about. It then curates stories, conversations and relevant links and articles to inform its audience. The stories are easy to share with family and friends.
By: Samantha Conti
Next month, PRSA is holding a virtual career fair on April 18 from 1:00pm to 4:00pm. The main goal of the event is to help people succeed in finding a job as well as connect and build relationships with others and their organizations. PRSA suggests that everyone from students to professionals to attend the event who are looking to learn and find job opportunities. A list of PRSA member positions include:
By Rachel Zetwick
During college, it can be hard to travel for a job or internship interview because of busy schedules and long distances. Because of this, many students are required to participate in live video interviews instead of traditional in-person interviews. With many public relations job application deadlines fast approaching, here are some tips for your next video interview.
Get Used to the Technology
A few hours or even days before your interview, practice using the technology you will be using for your video call. Whether the company you are interviewing with uses Skype, Zoom or another program, make sure you know how it works and that your computer’s microphone and video are working properly. This way, you can prevent technical mishaps during your interview.
Choose a Neutral Background
While your posters and pictures may make your dorm room look cool, they definitely won’t help during a video interview. Stage your camera in front of a neutral background so you do not distract your interviewers.
By: Hannah Banas
Public relations is a quickly growing field, and the demand for jobs and education in the field is rising. More and more college students are taking an interest in studying public relations, so many colleges are adding it as a major. With this increase, the demographics of the field are also changing. Public relations used to be a male dominated area of expertise, but has shifted to employing more women. 70 percent of public relations professionals are women, but they are in the technician roles. Men are mainly in the executive roles, while women are still stuck in the lower level positions. There is also a need for more diversity with the increasing globalization of public relations. Having more diversity will help public relations companies be able to better communicate with other countries’ firms.
Public relations is changing, but there is still room for improvement. There are income discrepancies between men and women, and while it may be partially caused by different amounts of work experience, it is still an issue that needs to be addressed. In the upcoming years, it is expected that there will be a shift in the demographics of the public relations field, and it will be interesting to see how that affects yearly earnings and promotion potential for public relations professionals.
By Grace Wells
I’m sure we have all been scrolling through our Facebook one time or another and wondered, how did this ad come up? Well, turns out Facebook has a whole process for choosing which advertisements appear on your page.
The advertisements are chosen based on activity on Facebook for example, liking a page or a post. The ads are also chosen according to account information including your location, age, gender and what device you are using. The Facebook advertisers also take into account any information you post on Facebook such as, your own comments and posts. In addition to, Facebook’s marketing partners share the information they have like, your email address. Facebook also, looks at your activity on other websites and apps off of Facebook to determine what ads to show you.
Despite these, complex processes to choose which ads appear on your page, there are ways you can control which ads you see. In order to do this, you can adjust your ad preferences. This will explain to you why you are seeing this ad and you manage your ad preferences as well. You can also use interest- based advertising controls.
By: Tyler Madsen
Arizona Wildcats head coach Sean Miller being caught by FBI wiretaps is one of the latest scandals rocking the college basketball world. Wiretap evidence show’s Miller discussed a payment of $100,000 to secure top recruit, and current player, DeAndre Ayton. The money offer was accepted by Ayton and his family, he then signed with the Wildcats. As we all know college athletes are not to be paid on top of their scholarships, so Sean Miller and the whole Arizona athletic department are facing major sanctions from the NCAA and potential criminal charges from the FBI. Arizona has already lost a key commitment in Shareef O’Neal, son of Shaquille O’Neal, his de-commitment was announced on February 25th.
With Miller’s departure ahead within the next few days or weeks, the school has to deal with the assumed death penalty to the program that will be handed to them by the NCAA. The death penalty is when the team is not allowed to compete in the sport for the year and is the harshest penalty a school can receive. Now Arizona’s athletic department must put their crisis management procedures in order to help repair their image.
By: Rachel Zetwick
When you are only 20 or so years old, beginning to build your network can be quite a daunting task. However, it is so important to build your network as you begin searching for internships and jobs during college. Reaching out to mentors, professors and college peers can help you learn about the public relations industry and could potentially help you land a great job. Here are some ideas to begin building your network:
Meet With Your Professors
One of the most helpful ways to network I have found in my four years at Miami University is to meet with my communications professors regularly. Even if it is only once a semester, talking with a professor can help you discover your long-term career goals and can potentially introduce you to even more contacts that can help you during an internship or job search. Professors want to help you, so it is a great idea to set up a meeting to learn more about their experiences.
Set Up Phone Calls
This may seem scary at first, but reaching out to contacts with jobs that you are interested in may help you learn how to be successful in the public relations field. While their company may not have any available positions, it can be very helpful to learn about their personal job search and responsibilities in their job. And who knows - they may think of you when a job opening comes up!
Talk to Older Students
I have gained so many mentors on campus by reaching out to older students at Miami University. This has been so helpful to learn about anything from Career Fair to learning how to use LinkedIn. If you know an older student with a similar major or interests, reach out to them to build your path to success.
By: Hannah Banas
Since the school shooting in Florida, there has been a strong movement to change the gun laws in the United States. In the aftermath of this tragedy, companies and their public relations departments have had to make decisions about the businesses’ reactions to it. Major companies such as Delta Airlines, United Airlines, MetLife, and First National Bank of Omaha have cut ties with the National Rifle Association (NRA).
These companies have decided that it is better for their business to lose the support of the NRA than to have the bad publicity of being associated with the organization. At a time in which people are demanding a shift in gun control laws, public relations departments and companies have to weigh the options of whether an affiliation with the NRA is going to have a positive or negative effect companies.
This is the job of a public relations employee. They have to be the lines of communication between a company and its customers and supporters. They have to listen to what their supporters want and then decide how the company should react. By creating a dialogue between companies and the people they serve, public relations specialists are responsible for the ways their specific companies are associated with the NRA.
By: Grace Wells
1. Do your homework
Always make sure to do some basic background research. This allows you to be able to demonstrate your knowledge of the company during the interview.
2. Practice Interview
Have answers prepared for the basic interview questions expected. Questions such as: How do you handle stress? What is your greatest weakness? Or Are you willing to fail? Should all have prepared answers ahead of time.
3. Dress for Success
First impressions are key for successful interviews. You not only have to act the part but you have to look the part. Dress accordingly to the work environment you are interviewing for. But when in doubt, overdressing is always better than underdressing.
4. Get there early
That old saying, “Leave on time you’ll get there early, leave early you’ll get there on time”. Well, now is time to put this saying really into practice. Plan your outfit the night before. But, also plan for traffic. Plan ahead but put in enough of a time pad for things to be able to go wrong.
5. Show your knowledge
Be able to use concrete specific examples so your interview stands out among the other candidates for the position.
6. Send A Thank You
Send a thank you or email to the people you interviewed with to show interest in the position. Send the thank you within 24 hours.
By: Isabel Mayoras
Everyone is still reeling over the newest Snapchat update. For those of you lucky people out there who haven’t yet been forced into this new format I’ll explain the frustration. Instead of keeping your Snapchat stories on one side of the camera and your sent and received Snapchats on the other, they’re intermixed. This has caused an uproar amongst Snapchat users and studies show that 80% of all Tweets about Snapchat are negative.
The main complaint amongst Snapchatters is that it has caused people to send a Snapchat to someone they didn’t intend to because people who have just added to their story go to the top of your feed along with those who have sent you a photo.
This frustration has not gone unnoticed by Snapchat CEO Evan Spiegel although he has made it perfectly clear that he is not going to change back to the old format. Plenty of Tweets have been posted about how many retweets it would take to get Snapchat to change but they have all been debunked.
Sadly, things aren’t looking up for the app and its users unless a change is implemented.
By: Allison Haworth
Entering week two of the 2018 Winter Olympics in Pyeongchang, South Korea, the PR experts are striking gold as sporting events are aired almost every time one turns on the T.V. Consisting of 15 sports ranging from Alpine Skiing to Bobsled to Figure Skating, there is no shortage of exciting news to report back to the citizens of each competing country.
Because the Winter Olympics take place every four years, there is a lot of excitement occurring in the media to cover as much content as they can. Before PR and marketing professionals publicize their stories or commercials, it might be worth taking a look at the rules and guidelines the Olympic Committee have put in place in order to protect their rights.
As for sponsors, there are many regulations for media coverage with the athletes. Because brands are paying the athletes a majority of their paycheck to do the sport they love, it is expected that they advertise the sponsor’s logos on all sportswear at almost all times throughout The Games. One downside of this is non-sponsored athletes could gain exposure due to association in the Winter Olympics. According to Glean.info, Ambush marketing is “a planned attempt by a third party to associate itself directly or indirectly with the Olympic Games to gain the recognition and benefits associated with being an Olympic Marketing Partner.”
While this is one of the many rules from the United States Olympic Committee and the International Olympic Committee, it is a sticky situation for PR and marketing professionals of the sponsoring brands. There are many rights that the Olympic Committee has when it comes to media coverage, but we all can agree that The Games unite the world as one as we all compete for the gold!
Image Source: https://www.total-croatia-news.com/sport/24356-one-month-away-from-2018-winter-olympics-who-will-lead-croatia
I’m sure at the start of 2017, everyone wouldn’t believe you that by the end of the year we would have to tell people to not eat tide pods. One of the latest internet trends is bringing on a whole series of problems to the Fortune 500 consumer goods giant, Procter & Gamble.
Although this isn’t the first time they have faced issues with the Tide Pod, they weren’t expecting to be telling 13 to 19 year olds to not consume their product. Per the Washington Post there were over 12,000 calls to poison control regarding the consumption of Tide Pods, including accidental or intentional. In response to the issue, P&G released a video featuring Rob Gronkowski instructing kids to not eat Tide Pods.
By: Sydney Nelson
One of the largest trends in social media today is the creation of “Stories”, which is a feature that compiles a slideshow of the things you have done throughout any given day. This trend began with Snapchat and brought huge success. Instagram quickly hopped on the bandwagon and made a feature on their app also called “Stories”. YouTube wasn’t so quick to act, however last week on November 29th, they announced that they will now be launching “Reels”. YouTube’s senior product manager, Roy Livne, claimed that “Reels” will essentially be the same thing as “Stories”, however they will be designed specifically for YouTube creators. Reels are unique to YouTube because they will be available to view beyond the 24 hour time limit, unlike the Snapchat and Instagram feature. Reels will also link YouTube videos and “YouTube-y” stickers to “Stories.” After Snapchat and Instagram had huge successes, YouTube is also expecting Reels to become a huge hit.
By: Lindsay Nelson
Ah, a question I have been asked far too many times! Especially this time of year when I am seeing family more often that just love to know my life plan. Whether it is my grandmother who has never heard of such a field, or my uncle who thinks I am studying speech pathology, I feel as if I always have to explain what the heck it is that I’m studying. The truth is, this might be so hard to explain because there are simply so many options for graduates in the real world who studied Communications. Every single company on planet earth has a department or single employee who specializes in some form of communications to keep the business running smoothly. Here are four types of jobs that are the most common for a Communications major to do after they graduate:
By: Grace Wells
The world of public relations has so many opportunities for a variety of appealing jobs, here are just a few positions open to those in the PR field.
1. Brand Ambassador - works to represent a brand in a positive light and increase brand awareness
2. Social Media Analyst - boosts the online presence of a company
3. Marketing Coordinator - assists marketing manager in putting together campaigns for special clients
4. Communication Coordinator - helps handle external communications within a government agency, non-profit organization or private firm
5. Event Coordinator - organizes and is in charge of every facet of event projects and the creation of large scale events such as parties, concerts or conventions.
6. Editor - selects and prepares written or media related work for a company
7. Media Director – manages operations in media related projects such as film, television and commercials.
8. Publicist - generates publicity for a company or brand or public figure
9. Fundraising Manager – manages the fundraising for an organization by managing the budget, organizing events and volunteers and develop donors.
10. Talent agent - finds jobs for people within the fields of sports, music, film and television.
By: Allison Haworth
In weeks past, there have been many occurrences of crisis communications at play. Debatably one of the most demanding sectors of PR, crisis communications is “the effort taken by a company to communicate with the public and stockholders when an unexpected event occurs that could have a negative impact on the company's reputation” (PR News Online).
Most large companies outsource a PR agency to take care of all their PR needs. In one incident lately, NBC was in dire need of crisis communications for the host of The Today Show, Matt Lauer. After sexual assault allegations unwrapping this past week, the crisis communications team for NBC was hard at work considering Lauer was fired only 24 hours after the discovery of sexual assault accusations. One may think, how does crisis communications have time to alleviate the situation in 24 hours?
A major part of crisis communications entails the reconfiguration of a company's image after a traumatic event has happened. In order to deviate this negative spotlight, crisis communications plans are implemented as soon as possible to recover from the impact.
As for NBC, the termination of Lauer was most likely the first step in getting this out of the news. While there are many hidden steps to recover The Today Show’s reputation, one of the steps was to issue a public apology from Matt Lauer himself; To take responsibility for his actions and show that NBC doesn’t tolerate or value those actions.
In just about any major negative news story, crisis communications departments are quick to react to recover and repair the reputation of the company at risk. Crisis communications is hard work but necessary to keep the negative news stories out of the media.
By: Tyler Madsen
Many of us may have already seen the numerous “fire” tweets posted by popular fast food chain restaurant Wendy’s. Wendy’s is a company that immediately pops into people’s head when talking about brand awareness thru social media. They put a comedic twist into their tweets towards other company’s while subtly hinting at other competitor’s flaws. The following tweet is one of their more recent viral roasts towards McDonalds:
The article hints at just how powerful social media is by using the example of Carter Wilkerson who tweeted at Wendy’s asking how many retweets he’d need to get free chicken nuggets for a year.
3.6 million retweets later Carter got his wish. This was a great use of social media by Wendy’s to extend their brand awareness. This moment is something that will remain in potential customers heads the next time they are selecting a place to eat. With social media, Wendy’s says they receive about 10,000 mentions a week that are being replied to by the customer relations team of about 16 employees. This is a prime example of how the public relations field is growing and including larger range of mediums than it was 10 or 15 years ago.
By: Mary Claire Reagan
Relevant in today’s society, companies view their product as a direct reflection of who they are as an institution and organization. Twitter, is just one of the many companies that embodies this theory and is now changing its product to match their own company’s character.
In the past, Twitter would often verify, or put a blue check mark, next to well known, individual accounts to signify that that was a main account rather than a spoof account. This served as a way to decipher between a LeBron James fan page and LeBron James’ own personal twitter account.
However, Twitter has now shifted its guidelines in that only accounts that comply to company rules will be verified. This is one way the company is taking steps to protect the companies own values and reflect who they are on the internet, rather than “verifying” accounts that are not consistent with their own mantras. In order to make this change, Twitter is now “reviewing” twitter accounts and debating whether they
By Rachel Zetwick
In the summer of 2016, I was a congressional intern for the Office of Speaker Paul D. Ryan. At the beginning of my internship, I expressed interest in working with the Speaker’s press team as I wanted to put what I was learning in my communication classes to use. Here are three things that I learned while working with Speaker Ryan’s team.
1. Build relationships with members of the media
Throughout my internship, I was invited to attend numerous Speaker press conferences. I noticed that his press team and media members had built strong, respectful relationships with each other. This allowed for news to be provided to the public in an efficient and effective manner.
2. Think proactively about social media
One of my intern tasks was to research the following base of the Speaker’s Twitter account. I learned about the importance of understanding a governmental official’s following, and how social media is an easy means of communication for congressional members and their constituents. I also learned about the importance of hashtags during a political campaign.
3. Be prepared for media appearances at all times
Throughout my internship, the Speaker was required to make unexpected media appearances quite often. Since my internship was during an election year, this was even more true as the Speaker had to be prepared to continue his campaign while also answering unexpected media questions related to the election.
By: Kayla Speros
News is taking a new way of travel in our media driven society. Social media is taking over the industry which newspapers and TV used to dominate. It is no longer just the obvious forms of social media like Facebook, but has even made its way to Snapchat.
Recode.net says that President Donald Trump plays a big role in the switch. I’m sure we all know how social media “obsessed” President Trump is. We’ve all heard about the tweets! He doesn’t make them easy to miss. This has brought Twitter up to the third most used social media cite to gather news from.
The Pew Research Center says that it’s not even the younger generation alone. 55 percent of Americans 50 or older say they get at least some of their news from social media.
Social media is giving us a new, easy, accessible way to get news. That seems great right? And it is! For the most part. Social media has made it just as easy to share news as it is to receive it. This gives everyone a platform to share whatever they want to share. Even if it isn’t necessarily true. Just something to keep in mind while scrolling though all the new political drama.
By: Kiley Harris
Social media is becoming one of the most important media outlets for companies and their branding strategies. A recent article from PR Week discussed a study done by Kantar Millward Brown and the University of Oxford’s business school that looked into the importance social medial.
This study discovered that campaigns that were run on Facebook and Instagram had a positive influence on consumer attitudes towards brands. Some had negative effects, but regardless, there was always some sort of influence. This is important for PR majors to understand since social media will always have some sort of impact, and because it is so constant and relevant today. PR professionals can learn from this study how to use to social media to their benefit. They can also learn why some campaigns do not work, in order to avoid these mistakes in the future.
PR students still in school should strive to gain social media experience for their resume, or to take social media classes in order to put themselves ahead of others and stand out in the job market. There is a social media class available (MAC 325) to Miami students, that would be a great resource to take advantage of. Young college students already have a good knowledge base of social media, so using this skill to their advantage and building upon it is a great use of time.
This study also found that when it comes to branding and social media, campaigns that were more personable had a greater effect on brand awareness and consumer attitudes. This means that digital ads are worth it, but being able to tell a story and be personable is still an important skill set to have, which is important for students searching for jobs to understand.
Social media advertising, according to this article, is definitely worth it, but implementing it is specific to each brand and should be experimented with. Since this is such an important medium, gaining experience with social media advertising is a great idea for students hoping to work in PR in the future.
By Rachel Zetwick
As many PRSSA members prepare to enter the workforce next May, students should get creative when thinking about industries that have job openings. One area of interest is higher education branding and marketing. Here are a few companies that provide public relations efforts to universities across the United States.
Ologie is a branding and marketing organization located in Columbus, Ohio, that provides branding and marketing needs to universities across the United States. The agency prides itself by “connecting donors with powerful advancement campaigns and shifting perceptions of institutions all over the country.” Ologie has provided services to institutions such as Skidmore College, Carnegie Mellon University and Bucknell University.
Up and Up https://www.upandup.agency/
Up and Up is a higher education marketing and advertising agency based in Greenville, South Carolina. The organization provides a variety of branding services such as creative plans, digital marketing and general marketing. The company has partnered with universities across
By: Lindsay Thomas
While you’re eating turkey and watching the football game this week, you are going to be surprised when you are interrupted with some not so traditional commercial breaks. Instead of your normal two-minute commercial blocks, you will now see six-second commercials taking up majority of the screen while the game is still going on in a small square on the side.
What is Fox Sports’ reasoning for doing this nonsense? First and foremost, Fox believes that these types of ads are less disruptive to the viewer than normal commercials currently airing. And second, The National Football League has been struggling with its TV ratings as many viewers are unhappy with the frequency of commercial breaks and interruptions during the game. Ultimately, the goal of this initiative is to increase viewer satisfaction so viewers feel less annoyed when there are frequent commercial breaks.
This new endeavor in commercial breaks is a test run to determine the success of engagement with ads and the overall satisfaction of viewers. There will be nine of these ads that will play during the Minnesota Vikings and Detroit Lions Thanksgiving games, which will only replace one typical two-minute and 20-second commercial block. Depending on the overall success of these new advertisements, this strategy could become the new norm during NFL games. So this thanksgiving when you are stuck in your food coma, make sure to pay special attention to the commercials during the game!
By: Hannah Banas
When Twitter first launched in 2006, it started gaining exponential popularity. It was a huge success with young people because it was a new and innovative way to communicate with friends. However, as years have passed, CEOs and business owners have started to use Twitter to promote their companies. It seems that as more companies are now tweeting than individuals. Even though people seem to be tweeting less, it is still a viable advertising technique for companies for these reasons.
1. Easy communication with customers
People like being able to reach out to a company with ease to give them feedback and ask questions. The easier it is for a customer to connect with a company, the more satisfied they will be. Twitter allows for this quick interaction, so all companies should take advantage.
2. Spread the Word Quickly
Twitter allows companies to spread their product or service to people who would otherwise not know about it. It is a cheap and easy way for companies to connect with possible new customers.
3. Free Analytics
Since Twitter does not cost companies anything, unless they want their ads to be further up on peoples’ feeds, companies get information on reactions to their ads. They can see whether people like the product based on how many likes and favorites the Tweet gets.