By: Rachael Booth
As years go by, trends and fads change. Whether it’s the transition from the Razor to the iPhone, or the typewriter to the computer; technology improves, and interests change. Even when it seems technology has reached its paramount of capabilities, something new is created and surprises us with features we never dreamed to be possible.
The economy is fueled by these popular and new industries. Today we live in an Internet based society where Apple dominates this generation of smartphones and computers. However, many have argued that Apple is finished and doomed. Analysts suggest that Apple is all out of ideas and society is transitioning away from their brilliant inventions.
Although this is a feasible accusation, Apple has been accused of this before and has responded with record-breaking sales of new inventions. For example, Analysts claimed Apple would be finished…
• Before the iPod came out in 2001.
• Before the iPhone came out in 2007.
• And right before the iPad came out in 2010.
As you can see, Apple has bounced back and proved critics wrong.
So what’s the future of Apple and how will they maintain their relationship with the public? It will be important for Apple to study the public’s attitudes and desires about future products and therefore keep their place as one of the most recognizable companies.
Although Apple’s next commodity has not been revealed, it is speculated that in three years, 485 million of these new devices will be sold a year. As our society continues to improve technologically, it will be interesting to see what the 2015 launch will be.
Brooks, M., (2015). The billion-dollar ace hidden up apple’s sleeves. The Motley Fool.