By: Alyssa McKoy It’s clear that social media has taken a huge turn in recent times. In the Public Relations and Marketing industry, it is more important than ever! You may think that your Instagram is just for your friends to see and like your pictures, or Twitter is just to tweet about how your day went, but these platforms can actually be used for a variety of reasons. I’m here to tell you a few of the most important reasons that social media is used today. 1. Everybody is on it Whether it’s Facebook or Snapchat, there is a wide range of people that use social media in their everyday lives. In fact, studies show that one in every five minutes spent online is on at least one social network. This means that potential employers, clients or customers are everyday users of social media. 2. A tool for marketers and PR professionals Let’s face it, you see the newest products on one of the many forms of social media. Well, that’s because marketers and public relation professionals use these platforms to their advantage. They specifically target their audience in order to increase their brand’s reputation and customer relations. According to growthgurus.com, 78% of small businesses use social media to attract new customers. 3. A new way to access news Because social media can spread vital information so rapidly, the ability to reach current news is easier than ever. Each of the platforms have their own “spin” on how their users can see current events. Whether it’s snapchat’s “featured stories” or Twitter’s “Moments”, we see a whole new way to gather news. Rather than waiting on a story to be released on television, information can be publicized at the simple touch of a button.
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April 2020
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