By: Emily Lammers
People across America rejoice as McDonalds rolls out its all day breakfast menu this week. With breakfast being the golden time of day for these golden arches, the all day breakfast menu hopes to capture a specific audience not only in the morning, but also all day long.
Many argue that this breakfast breakthrough is a desperate attempt to bring in customers in the company’s lowest slump in decades. McDonalds has tried to produce a “healthy” image recently, which hasn’t done much for attracting a younger generation and has alienated their main customers.
As McDonalds makes bold moves in order to recapture the drifting millennials, breakfast might be the perfect way to do it. Why? Its so simple. McDonalds is great at breakfast. They know how to do breakfast and might as well capitalize on it. This is a much simpler move for McDonalds since there is no “rebranding” necessary.
However, there may be some downsides to this move that might negatively impact McDonalds profits. For one, rarity sells, if it’s only available in the morning, more people are going to go to McDonalds before 10:45am to ensure consumption of breakfast food. Therefore, there is now less incentive to visit specifically in the morning.
Will you be rushing out to get your 3pm Egg McMuffin?