By: Melissa Shadrick
Ever wonder why one of Spotify's premium subscription features offers to get rid of advertisements? It’s because today we want our content, and we want it now. How often do you view the commercials on that new episode of your favorite TV show as a fun thing? Well, content marketing is today's attempt to change that.
Content marketing is a specific long-term marketing strategy aimed at providing relevant high-quality content to foster a strong relationship with specific target audiences. Today content marketing is taking the world by storm because of its simple, effective, low-cost approaches to PR/Marketing. Seen as more effective than traditional marketing, content marketing is a more specific way of targeting an audience. Often the audience reached is already looking for what's offered, so they’re already 60% sold.
Content marketing utilizes both content creators and influences to build its strategy and execute marketing agendas. Content creators are responsible for creating, curating, editing and managing content. Whereas influencers are the individuals who have the power to affect the purchase decisions of others. Examples of influencers include celebrities, bloggers, and industry experts.
Image Source: original-3756963-1.jpg
By: Avery Treend
By: Susanne Fluri
Career fairs can be intimidating to many, especially for those who have not attended one before. If you are fully prepared, then you will have the confidence to talk to recruiters and show them your true personality and talents. Follow these steps below to make sure you are ready for the next career/job fair that comes to your school or city.
1. Make a list of all the possible companies you are interested in speaking to. This will make the fair seem smaller and much more manageable. Often several weeks before the fair the host will post which companies are coming and when.
2. Research background information of those companies you are interested in. You will feel much more confident approaching a company you are interested in if you have a little bit of knowledge about them and the positions they offer. You will also be able to devise valuable questions to ask to help you stand out. The website of the company and their LinkedIn profile are a great place to start.
3. Set a map for your route. Locating where your company will be positioned prior to entering the fair should help relieve any anxiety the day of. A map should most likely be available online.
4. Update your resume and print out multiple copies. Make sure you have enough copies and a few extra in case you talk to more people than expected or one gets damaged.
5. Practice an elevator pitch. While most the time the talking will come naturally, it is good to have an introductory pitch about yourself on hand. Focus on who you are, how you heard about the company and why you are interested in the company and position.
7. Don’t be afraid to talk to a random company that looks interesting! You never know who you might meet or what might surprise you.
8. Even if you feel you weren’t successful, just know that this was practice and it can never hurt to network so you are ready when the right time comes around.
Picture source: https://wonderwomanworkshops.com.au/motivation/
By: Carly Leonard
Weather you’re a student or a full time employee, we all lose motivation. Everyone is familiar with the second semester loss of motivation that college students experience, as well as the oh so familiar loss of motivation in the winter. Staying focused during the low dips in motivation is key in reaching your goals. How does one push through the dreaded motivation drought and onto success?
Image source: https://talentegg.ca
By: Grace Wells
1. Focus on forming relationships Don’t just simply focus on the business side of things get to know the person. Have a positive attitude while remaining professional.
2. Start with people you already know As a college student, you can always start with friends and family. These people are more likely to help you in your professional field since they already know and trust you.
3. Do the work Make sure before you begin networking you learn as much as you can about the industry. This shows you are dedicated and knowledgeable.
4. Ask for information and advice When networking with someone you may not know, you don’t want to put them into an awkward position by just blatantly asking for a job. Asking for information allows the person to get to know you first.
5. Follow up Don’t let your connections die out. Keep the relationship alive by keeping in touch regularly. Thanking your contact for their advice is an easy way to maintain the connection overtime.
6. Update your Linkedin Profile Linkedin is often the first-place people will look after you reach out to them. Make sure your Linkedin is fully updated and you are active on your page.
By: Susanne Fluri
Writing a cover letter can be a daunting task. It is a way to share your personality and make yourself stand out from the piles and piles of resumes. There are however do’s and don’ts when thinking about what to include in a cover letter. In the basic form, a cover letter should be an extension of your resume, not a reiteration. This is the time to detail your passions or explain in depth that project you are most proud of. Follow the three tips below to make sure your cover letter is in its best shape.
1. Do your research to find out who will be reading the letter and address it directly to them. In many cases, this can be found on the company’s website. If you strike out, LinkedIn can be another useful resource. Addressing the cover letter to someone directly shows that you have done your research and are a caring applicant.
2. Make sure you include why you want to work at that specific company. This is a great place to tie in how your skills, experiences and passions make you a great candidate.
3. Cater your cover letter to the industry you are applying to. Don’t waste space talking about information that would not apply to the job that you are interested in.
By: Alec Hoelker
This past week, President Donald Trump delivered the 84th State of the Union address to the House of Representatives. It lasted a total of 82 minutes touched on unity, his immigration policy, and where the country needs to be. This was a powerful opportunity for the President to deliver his main priorities, but also to unite the House. If you don’t follow politics or just choose not too which is understandable, our country is more split than ever. Between the government and the public, no one wants to compromise. The Federal Government was shut down because our representatives and president couldn’t compromise on a deal to fund the government. One side wanted a wall and the other didn’t, classic pre-school bickering
While the President’s speech made powerful impact on headlines, so did the women of the House by dressing in all white. They wore white to pay tribute to the U.S. Suffrage Movement in the early 1900s. In all, this speech served a pivotal point in President’s Trump term and hopefully we see some positive change.
by: Hannah Hutchison
Company recruiters and Human Resource associates click through tons of resumes each day. Among many other applicants, your resume has great content and a professional look, but how can you set yourself apart from the masses? How do you make sure that someone will stop and look at your resume?
There are many ways to create a resume and most students use simple templates found online to create their own resume. Templates lay out your resume in a specific format, then you fill it in with your information and experiences. These templates are usually basic and seen over and over again by employers. A great way to grab the attention of employers is to differentiate your resume by reflecting your personality on the page. A great way to find more unique resume templates is to look on Etsy.com. Etsy is an e-commerce website that allows vendors to sell their handmade products through their platform. This website has a lot of different and unique resume templates that can be specified for your major, the field you work in, or by cost. These templates are an inexpensive way to boost your resume views among employers.
If you are looking for smaller ways to tweak your resume, there are many options you can use. Change your Times Roman Numeral font to a font that captures your personality. There are many fonts supplied on Microsoft Word, Google Docs, or Pages, but there are also websites that allow you to find and download more unique fonts such as dafont.com. These websites are easy to find, navigate, and are free. Adding color to your resume will also help your resume stand out among employers. Color can be used in very small ways, or very big ways. The most professional way to add color to your resume is by using it sparingly. Changing the text color of some words that you want accentuated can make a big difference in the look of your resume.
The final easy fix to your resume is adding icons and shapes. These may seem unprofessional or inappropriate for a resume, but some shapes and icons can look very sophisticated when done correctly. For instance, in the section with your personal information, you can use icons above or below your email address, home address, phone number, and websites. This adds visual appeal and ease when scanning resumes. You can also use simple geometric shapes, such as rectangles, behind the text headings of your resume. These shapes add dimension and personality to your resume. When it comes to shapes, you can also use long, skinny boxes or lines to emphasize the outline of your resume or to direct attention to important sections.
These suggestions can be used separately or together to create a new, personalized look for your resume. Now that you have found a new, unique template, changed your font, and used color or shapes to show your personality, your resume stand out among other applicants.
By: Alec Hoelker
With a dull Super Bowl, at least the commercials were entertaining.
I’m not a major sports follower, but I do look forward to the two best teams in the NFL clashing heads before football goes away until winter. But with the excitement of the Super Bowl, there is even more excitement for the Super Bowl commercials. And this year the beer industry came to play with creative and factual commercials.
Bud Light has been spreading the phrase “Dilly Dilly” and the Bud Knight to illustrate that royalty and peasants drank Bud Light from Anheuser-Busch. But the fact that no one knew was that Bud Light is not brewed with corn syrup but it’s top competitor’s Miller Lite and Coors Lite are. Well, Miller Lite wasn’t going to sit back and not rebuttal so they tweeted some powerful stats for all Bud Light fans.
Although the facts are in favor of Miller Lite, Bud Light’s commercials were far superior. Their first one paid tribute to the HBO’s medieval drama Game of Thrones with some specials appearances from some dangerous characters who wreaked havoc on a Bud Light gathering. Anheuser-Busch won again with a Stella Artois commercial featuring Sex in the City’s Carrie Bradshaw and The Dude from The Big Lebowski sharing a nice glass of Stella and somehow the Most Interesting Man in the World of Dos Equis managed to find himself in that same bar
https://youtu.be/IX8TMYRk6_w (Stella commercial)
https://www.youtube.com/watch?v=8fhOItB0zUM (Budlight commercial)
By: Hannah Hutchison
Are you looking for a summer internship or full-time job offer? Thousands of students around the globe are also searching for work. The application process differs for each company, but there are a few key parts that are universal: applications and interviews. Through this process, what is the best way to separate yourself apart from the pool of applicants?
Applications may seem daunting, but they are just the first step of teaching the company more about you. All applications ask for a resume, so make sure your resume is up to date, professional, and shows your personality. Many applications allow you to upload a cover letter or letter of recommendation. While these are not required, they do set you apart from the masses of other applicants. Most applications ask questions based on your major, past work experience and proficient skills; all of which, are most likely already on your resume. Applications are easy to apply to, but make sure to double check your work and go above and beyond using cover letters and letters of recommendations to stand out.
Interviews are the next step to securing your summer or full-time job. Most recruiters will schedule a phone interview which can be conducted as a simple phone call, or a Skype call where you talk to someone face to face through a laptops or computers. This is another method for the company to get to know you more, learn about your past experiences, and determine if you could be an asset to the company. Being yourself and speaking honestly about your prior experiences is the best way to conduct yourself during an interview. Depending on the company, you may have multiple phone interviews and/or be asked to go to the corporate office for final rounds of interviews.
After each interview, send a follow-up email to the person you interviewed with. The email doesn’t have to be long but expressing your appreciation for their time and consideration shows your interest in the company. It may take a while for the company to make their final decisions, but do not get discouraged! To ensure your greatest chance of landing a professional job, apply to multiple companies and positions. Be sure to do your research on the company and present yourself in a professional manner.
Best of luck with the application and interview processes!