By: Carolyn Collins
Myself along with many other students, professors and colleagues, were lucky enough to be present for the Dedication of the Rick Ludwin Studio in Williams Hall.
Rick Ludwin, a native of Cleveland, Ohio, graduated from Miami University in 1970 with a masters in mass communications. His career in television started while he was at Miami University producing his own talk show and sitcoms in the studio that is now dedicated in his name. After he graduated, Ludwin worked at NBC for 32 years. While working as vice president for NBC, Ludwin managed The Tonight Show with Jay Leno, Late Night with Conan O’Brien and Saturday Night Live. Ludwin also helped promote Seinfeld and The Office.
High regards were spoken at the ceremony by a few prominent people who were a part of Ludwin’s career, including Conan O’Brien himself. Conan O’Brien sent a congratulations video and explained how Ludwin is one of the reasons he is still in the entertainment business today. A Miami alumni spoke on Ludwin’s behalf and talked about advice he had learned from him over the years. One thing that stuck out to me was it’s called teleVISION, make it a vision because radios can’t. Ludwin is very influential to the Inside Hollywood program and has donated equipment, scholarships and endorsements to Miami.
By: Allie Durkee
For those reading that are a part of the Media, Journalism, and Film (MJF) department at Miami University, maybe you have already seen the new advertisement by Proctor and Gamble featuring Adam Levine, “Stinky Booty Duty 2.0.” Last week, during the MJF Distinguished Alumni event, Sarah Pasquinucci (class of 2003), came to speak with my STC 359 class. Pasquinucci is the communications leader for Procter & Gamble North America Baby Care Group, and is based in Cincinnati. She allowed us to do a question and answer session with her about her job, and shed some of her professional advice onto us unexperienced, college students.
Because of her role at P&G, we began to discuss her most recent work and her past successes. Throughout the hour session, Pasquinucci spoke about her first job, agency work, and her current role at P&G. She even told a great story about a campaign that she led, featuring a comedian spending a week in a Macy’s display window to prove that Downy keeps sheets smelling good after a long period of time. As future PR professionals, talking to alumni and those who have experience in the field is imperative to success. We need to listen to advice that is given to us. Here are some words of advice from Pasquinucci herself:
Thank you to all of the alumni that came to speak to us. We truly appreciate you taking the time to share your experiences.
Link to the Downy campaign: https://www.youtube.com/watch?v=T8pKB9UBC8c
By: Rebecca Smith
When social media first came out, it was used for connecting with the people around you. While this idea still holds great relevance today, social media has grown and become so much more. Recently, companies have started using social media as a platform to advertise and increase awareness for their products and brand. On Instagram, companies can tag their pictures with links, directing users to the exact product on their website to purchase. If an Instagram user sees a product they are interested in, they can be directed right to it, making the shopping process simpler than ever. This has driven sales for companies targeting young consumers because this age group is using social media the most frequently. It is reported that 75% of Instagram users take an action such as searching a website or shopping after seeing a post about a product they are interested in (BigCommerce).
With Instagram becoming so influential in consumer’s shopping habits, other social media platforms have followed in their footsteps. Recently, Snapchat launched a partnership with Amazon and potentially changed the way we find products forever. When someone spots an item in their day-to-day life that they are interested in, they can open Snapchat and find the product immediately. By facing the camera in the direction of the product, they simply hold down the screen while Snapchat searches for the product link through Amazon. In a few seconds, Snapchat pulls up the direct link to the product and the user can buy it immediately. If the item is sold through Amazon, Snapchat will be able to find it and offer the user the link. This capability completely changes the way consumers shop and find products. There is no doubt that this Snapchat feature will boost Amazon sales greatly.
Although social media shopping is a fairly new concept, it has a lot of potential. With social media continuing to grow in number of users, companies will gain more customers. This concept is bound to change the way consumers shop, increasing sales and popularity within the online market.
By: Melissa Shadrick
Today social media has taken over. Any college student could tell you the in’s and out’s of Instagram, what it means to “retweet” or how to get to the “beach vibes” filter on snapchat. A cell phone is all you need to become a social media expert overnight. In the digital age, we spend so much time scrolling that we don't notice the hidden messages and symbols in every post. When you start focusing on the connotation of symbols in ads versus the literal meaning, you see how ads can subconsciously influence the ways we think and perceive things. The study of this is called semiotics - the study of signs. Semiotics is used to analyze how our system of conceptualizing shapes the way we view things. Metaphors being a tool to engage the consumer and influence their perception. Marketers utilize semiotics to help reach their target audience and learn how to sell to/shape their behavior. This insight is particularly useful when marketing to niche markets. With a specific idea of how a consumer will read and interpret your message, marketers gain an understanding of how their message should be crafted. Thus allowing marketers to alter their ads and introduce subliminal messages that the viewer doesn't always realize are even there.
Video/image source: https://www.youtube.com/watch?v=RBTiTcHm_ac
By: Carly Leonard
Recently, while skimming through my YouTube feed, I stumbled upon a video about what makes a logo memorable. The video talks about the three different types of logos and what each one consists of. The first is the wordmark, which is described as the Disney font or the word Google. The second kind is called the pictoral. This one is a picture, like the apple that is the Apple logo or the crocodile for Lacoste. Finally, there is abstract iconography, which is considered to be the “Holy Grail” of logos. In the video, they use the Nike Swoosh as the example. Then the video discusses that there is a fourth one. A logo that combines all three types of logos, and this is called The Logo System. A great example of this is the google doodles. However, Michael Bierut, a notable graphic designer says none of this really matters. He talks about how a logo can be thought of as an empty vessel. It’s not about the logo itself but what the company does with it and puts into it. After all, the woman who created the Nike swoosh was given an undisclosed amount of Nike stock 12 years after its creation while initially she was paid $35.
Image Source:(Gif from giphy.com)
By: Emily Cashen
The dreaded pitch…. The constant worrying about the perfect set up. Will my client fall in love with the idea, or will it be a flop? We’ve all been there before. It’s enough to stress anybody out!
Don’t worry! Professionals in the business have trouble with their pitches too. Here are some common problems that you may run into, and their suggestions on how deal with them.
1. Same old same old. Many professionals feel like they are continuously doing the same things in their pitches. This article by PRsay encourages you to ask what the function of each part of your pitch are. Beware of just using old-fashioned techniques that don’t add any value to your presentation!
2. Tailoring your pitch to a specific source Every pitch should be specific to the source you are pitching to; however, it can often be hard to find that element that makes it special. Another article from PRsay illustrates that pitches don’t necessarily need to be tailored to the client, they just have to align with that customers values. So next time you’re stressing out, keep these suggestions in mind, and you’ll nail it!
By: Avery Treend
Image Source: Critical_thinking.jpg
This spring semester I chose to take STC 239, which is a class based on the many theories of communication. In the class, our professor emphasized how you can apply critical thinking skills in more than just standard classroom settings.
If you spend some extra time bettering your critical thinking skills, employers will notice, and the company will value you over many of the other applicants. You can quickly enhance the way you think by just asking more questions and being an evaluative reader. Trust me, if you prioritize mastering these skills, you will see improvement in the way you work.