By: Grace Hamilton
The 2019 Spring Semester is coming to a close and it feels like just yesterday I was returning from the long winter break and starting all of the new challenges for the semester. I personally always struggle with finishing the spring semester strong, due to the impending excitement that comes with the long summer break and the adventures that come with it.
Although I look forward to the break from classes, there is also the inevitable sadness that comes with not being able to see some college friends for about three months, so I try to spend as much time with them as I can while I am still here.
With this all said, I know that it is a common challenge for students to focus at the end of the semester with the beautiful weather. Who would want to be studying when it is seventy degrees and sunny outside? Here are some tips and tricks I use to finish off the semester strong while still enjoying your time left on campus.
These are just a few small tips that help me out when finishing the spring semester, and I hope that these tips could be helpful to someone else.
By: Carolyn Collins
It is scary to think about how some of us, including myself, are halfway done with our college career. Today as I walked to King Library, I saw a group of senior girls in their cap and gown popping bottles of champagne finally stepping on the seal that everyone else avoids. My roommate and I looked at each other and she said, “That makes me want to cry.” How have two years at our favorite home away from home gone by?
Seeing this today made me look back and wonder if I would have done anything differently. Some advice I would give freshman in college:
By Ryan Lang
Inside the NBA is an NBA post game show hosted by Ernie Johnson with analysts Shaquille ‘Shaq’ O’Neal, Charles Barkley, and Kenny ‘The Jet’ Smith. O’Neal, Barkley, and Smith are the stars of the show with Johnson anchoring the trio and coordinating the segments. The cast does what many television stations have a hard time doing, keeping the audience interested once the basketball game has finished.
Inside the NBA’s cast is pure, unscripted hilarity. O’Neal and Barkley’s constant banter is something all viewers love to witness. Neither of the two-basketball hall of fame inductees back down when debating the NBA. Smith’s has a soothing voice of reason that brings the craziness of O’Neal and Barkley back to a somewhat calm show. The incredibly different personalities and massive notoriety of O’Neal, Barkley, and Smith bring an alluring aura to the show.
Johnson acts as a father figure to the show, controlling or trying to control the antics of O’Neal, Barkley, and Smith. The uncontrollable aspect of the show is the “God-given” ability of the cast to be hysterically funny. Coupled with a vast knowledge of the game of basketball, the cast’s ability to be absurdly comical sells this show. Whether it’s O’Neal falling into a Christmas tree on accident or O’Neal, Barkley, and Smith playing the show’s own version of Jeopardy, the hilarity will continue. The overwhelming comedy and basketball knowledge will continue to attract viewers and sell TNT’s NBA postgame show.
By: Rebecca Smith
Experimental marketing is the process of marketing products through an experience-based way. In this process, companies hope to catch the attention of consumers passing by and create a connection with them. Engaging customers on the street or at a specific event has to be very strategic because marketers are interrupting their day. When done correctly, this strategy has the power to increase brand awareness drastically and promote a new product or brand.
A recent example of this strategy happened at Coachella this past weekend. Childish Gambino started airdropping random festivalgoers a picture of his new shoe collaboration with Adidas. Every person that got the airdropped picture had one hour to redeem the shoes for free. After receiving the shoes, the recipients had to attend his show wearing the shoes.
Childish Gambino used experimental marketing to create brand awareness for both Adidas and him. By making the recipients wear the shoes to his show, he was able to promote himself both on stage and in the crowd. This promotion was a terrific way to introduce a new product and promote it, especially at an event as famous as Coachella.
By Ryan Lang
Joe Rogan, a retired professional mixed martial arts fighter, hosts a podcasts that interviews notable people. The podcast interviewed a plethora of people from Kevin Hart to Ben Shapiro to Elon Musk. The wide variety of people that Rogan interviews connects with a large audience. By having guests on that represent a wide spectrum of ideologies, Rogan creates a network of faithful listeners that range in political, life, and religious views. Rogan did not make his podcast specific to one demographic. Rogan allowed for his platform to evolve. From starting in his garage to a studio that employs multiple people, Rogan built his podcast around the idea that his podcasts are for anyone and everyone.
Rogan’s podcasts, in short, are all about the guest. Rogan mixes his opinions in as the guests answers questions, but the majority of the show consists of the guest speaking. For example, Rogan had David Goggins, an ex-Navy SEAL and ultra-marathon runner, on the show. Rogan would not go off on tangents about his opinions, but, rather, let the guest, Goggins, speak and tell their story.
Rogan built a wonderful platform around giving notable people and celebrities a place to speak. This place to speak is something almost anyone wants to hear because everyone wants to understand and know more about people they look up to.
By: Allie Durkee
Audience. It is the one thing that every professor I have ever had has made sure to instill in my mind. Yesterday, I had an interview with a company that I could possibly get an internship with this summer. They asked me what I think the most important thing about business development is in a company. My answer, that every Miami strategic communication professor would be thrilled to hear, was of course, “audience is everything.”
I am currently going through an inbound marketing course through HubSpot Academy. If you have not heard of HubSpot before, they define themselves on their website as, “Inbound marketing, sales, and service software that helps companies attract visitors, convert leads, and close customers.” The main focus in inbound marketing is helping customers, AKA, cater to your audience to be successful.
I think that PR and marketing go hand in hand, and because not everyone takes marketing classes, this certification is like a marketing class for free. If you are a marketing, strategic communications, or other business major, this certification is worth investing some time to achieve. Google Ads and Google Analytics are two other great certifications that look great on a resume for getting jobs in the future as well.
It’s easy to think potential employers and recruiters cannot paint a picture of someone with just a resume. Students have to work hard to overcome a lack of experience, and it often seems there is brick wall blocking access to internships and job opportunities. However, there is an easy, free and creative way to show more of yourself as a potential employee.
Not enough students are building online portfolios, missing an opportunity to market themselves. An online portfolio is a space to showcase writing samples, case studies, research, graphics, awards, certifications, testimonies and much more. Online portfolios can be built with websites such as Wix or Squarespace, and each individual can use preset themes to start. Presets are customizable to add different elements of work to the website. Another way to enhance an online portfolio is to publish blog posts, showing interest in communications outside of the classroom.
By: Lily O’Gorden
Derek Thompson’s 2017 novel Hit Makers: How to Succeed in an Age of Distraction shares many valuable lessons about popular culture and the psychology behind why people like what they like. In this book, Thompson explains that popularity stems from a balance between familiarity and surprise; people are curious to learn new things, but they are also afraid of anything that is “too new.” The concepts in this book directly relate to public relations because public relations practitioners need to understand this theory in order to effectively communicate with audiences. When working for an organization and trying to portray this organization in a positive light, it is imperative that practitioners know how to discuss new products and services in a way that balances novelty and familiarity.
Thompson’s novel offers countless examples to prove his thesis that popular culture has no formula, but that throughout history, media products have become popular if they are able to provide people with an “aha” moment. People do not realize that almost every song, movie, and television show in our society today has a connection to a well-known story or some other foundation. For example, Thompson gives the example of Star Wars and how people thought Star Wars was a revolutionary concept when George Lucas shared his idea. However, after looking deeper into the symbolism and themes in Star Wars, Thompson notes that most of the characters go through a journey we are familiar with. He compares Star Wars to several bible stories and notes that Han Solo, Luke, and Leia all go through hero journey’s comparable to Jesus. We like stories we are familiar with, and that could be the reason behind the success of this franchise.
Thompson’s book is relevant and important in today’s hectic society. People often ask, “How can I memorize all the words to this song, but not remember information for my exam?” We remember the words to songs because most songs follow a pattern we’ve heard thousands of times in our lives. I recommend this book to anyone interested in popular culture today. This book has examples that everyone can relate to and find a connection to, making it an entertaining read for anyone. Thompson’s writing is engaging and makes you think differently about the media that surrounds us everyday.
Other recommendations for PRSSA members: