By: Carly Leonard
It is evident that in today’s world, social media is involved in almost every aspect of our lives. Social media platforms are no longer just for personal use and personal relationships, but are now used in the workplace. Businesses, can and do, use social media to create a brand, advertise open positions, search for employers, and to stay relevant. With social media growing in every aspect, it is important to make sure to use it to your advantage. Not only should you be well equipped at using social media for your own image but also for the image of your workplace. So how do you make it so you aren’t working for social media, but it is working for you?
by: Rebecca Smith
Most companies have a social media presence to create brand awareness, introduce new products, and boost sales. In an effort to reach customers, some companies have taken their social media presence to a whole new level.
One particular example is the Wendy’s Twitter account. The account became popular last year when it started roasting competitors such as McDonalds and Burger King. Their popularity lies within their ability to attract millennials through references and attitude. For starters, they consistently push across the same message: their company does NOT use frozen beef. Most of their popular tweets revolve around this idea in creative ways. Whether it’s roasting McDonalds for serving frozen beef or roasting another Twitter user for eating frozen beef, the message is consistent. The company has even released songs about the fresh beef. Their creativity has reached a large audience and helped increase their profits by 49.7% in the last year.
It’s hard to believe that something as simple as tweeting can increase profits so dramatically for a company. For any company looking to create a better social media presence, a consistent message and voice is critical. The occasional roast or meme doesn’t hurt either.
Wendy's. “BuzzFeed.” BuzzFeed, 2017, www.buzzfeed.com/christinajhuynh/15-times-wendys-twitter-was-more-shameless-than-y-2tfa4.
Erikson, Kristin. “How Wendy's Used Social Media to Profit $64M in a Year.” How Wendy's Used Social Media to Profit $64M in a Year, 2018, www.deputy.com/us/blog/how-wendys-used-social-to-profit-64m-in-a-year.
By Emily Cashen
The recent name change of Dunkin’ Donuts to simply Dunkin’ brings up a good question in branding and public relations, “What’s in a name?” This famous line from Shakespeare’s Romeo and Juliet a sks a crucial question of brands everywhere.
Why is the brand name so important?
✱ Printsome Insights ✱
So what happens if the brand name isn’t for life?
Image from abc57.com
When is it important for public relations professionals to advise their clients to change their names?
This podcast by The Wharton School of business at the University of Pennsylvania outlines a few key reasons why companies change their names.
-Modernize the company.
-Appeal to the next generation of consumers.
-Distance yourself from scandals
-Communicate company values.
-Change your brand.
By: Susanne Fluri
Networking events can be daunting, especially when you have little experience. Follow these tips to make sure you are ready and feel confident for your next networking opportunity.
1. Have a plan
Being prepared for the event will only help boost your confidence. Make sure you have a plan and know the skills and strengths that you can bring to the table. Have an idea of what you want to talk about, so you can help guide the conversation and ask purposeful questions.
2. Always treat people with importance
Ignore the titles people wear. You never know when their knowledge or connections can help you. Always be an attentive listener and ask questions.
5. Follow through
If you promise that you will reach out to someone, reach out to them. Follow through with your word in order to exhibit responsibility and professionalism.
6. Be open
Be open to talking to different people about different things. Don’t close yourself off. If things don’t work out just as expected, it’s just an experience that you can learn from.
4. Be yourself!
The best way to make meaningful connections is to just be yourself! You might not jive with every single person you meet, and that is just fine. If you are genuine and honest, you will have a better chance at finding an opportunity that is suited for you.
By Hannah Banas
Finding an internship in the communications field is definitely difficult. However, it is still important to look for them and apply for the ones that interest you. These are some of the ways that I am searching and applying for internships this year.
I know that finding internships is difficult, but if you use these resources, you will set yourself apart from other applicants.
By Lily O'Gorden
One of the most common phrases we hear in the world of public relations is that there is no such thing as bad publicity. However, in today’s interconnected and social-media obsessed society, I find this phrase hard to believe. The premise of this phrase is that as long as people are talking about you, it does not matter if they are saying good or bad things. Throughout the past few years, there have been copious examples of companies losing support and profit from bad PR. In the media today companies are commonly placed under extreme scrutiny. As we know, the common sentiment surrounding big business in America is negative. Companies need to know how to handle bad PR instead of relying on this old-fashioned phrase.
A prime example of a corporation suffering from bad PR is SeaWorld. In July of 2013, a documentary film titled Blackfish was released. This documentary detailed the horrific mistreatment of animals, specifically orca whales, and ever since this film became popular, SeaWorld has been drowning in negative publicity. With groups like PETA, People For the Ethical Treatment of Animals, targeting their every move, it became hard for SeaWorld to improve their public image. Even today, over five years later, SeaWorld’s popularity is still much lower than before Blackfish. SeaWorld has started to recover, but in the process they had to end their orca breeding. This negative publicity brought about important change, but overall I do not think SeaWorld would agree with the statement that all publicity is positive.
Image Source: http://delvalyhierla.com/nuevos-cambios-linkedin/
By: Heather McCowan
●Make meaningful connections. That’s what LinkedIn is all about. Always send a brief message when asking to connect, but don’t stop there! Take your networking offline and grab lunch or a coffee.
● Write a compelling headline. Stand out from the crowd with a headline that speaks to who you are. Be specific by using keywords and advertise what makes you valuable.
● Personalize your summary. Use the summary space to highlight your personality. Describe the things you’re passionate about, what you’re skilled in, and professional experiences you’ve had.
● Add your experiences in detail. Transfer all of your experiences from your resume to your LinkedIn page. Highlight the work you’ve done and what you’ve accomplished. Upload media or links (if available) to supplement your descriptions.
● Interact with posts and write your own. Once you’ve completed your profile, like, comment, and share posts that are interesting and relevant to yourself. Make your own contributions by writing content about applicable topics.
Image source: https://www.123rf.com/clipart-vector/internship.html?sti=luzxxrrofss2fak1cv|
By: Grace Wells
By Hannah Banas
As a communications major, it’s important to stay up to date on current events. It is difficult to do this as a college student because it takes time, which many of us do not have, to read through tons of articles. However, there is a solution. Many news sources have created ways for people to get the highlights of the day’s events without having to spend an hour reading the news. Here are some of my favorite news companies that keep me in the know.
This is my favorite way of quickly reading about current events. Every day, Morning Brew will send you an email that contains many different categories of headlines. This will summarize the major events happening in the world, and I can read it all in about 10-15 minutes. It also provides links to longer articles, so you can read more about topics that interest you.
This is another news company that will send an email to your inbox every morning. It doesn’t go into as much detail as Morning Brew, but that also means you are getting the highlights of current events even quicker. This is a great option for someone who doesn’t want to read detailed news articles every day.
If you don’t want emails clogging up your inbox, download the CNN app to your phone. When a major event happens, you will get a notification of the headline that links to the CNN article for more details. This is a great resource because you still know a wide array of events that are happening, but you can pick and choose the topics that you want to read more about.
By: Heather McCowan
5 Steps to Success for Your Next Interview