By Rebecca Smith
Over 30% of annual retail sales occur during the interval between Black Friday and Christmas (The Balance). In order for businesses to be so successful on Black Friday, they must create positive PR. It’s a crucial component in encouraging customers to shop at their store. There are many ways to do this, but one common strategy is charity. Retailers like Macy’s team up with charities such as Make A Wish and BCRF during each holiday season. Customers are offered a way to shop and give back at the same time. It makes consumers feel good to shop at a store that is making a difference in the community.
Promoting charity is a great way to boost sales during the season of giving. In fact, Macy’s donates $52 million annually to charitable organizations (Macy’s). Through their “Thanks for Sharing” holiday program, when using the Macy’s credit card, customers gain reward points while the retailer donates money to organizations. It is a win-win. Whether it’s a local or big box store, charity pulls at the heart strings of consumers. In addition to the positive PR, philanthropic efforts add value to the customer’s experience. It’s important as consumers to support retailers that give back, especially during the holiday season.
By: Ryan Lang
The Dan Le Batard Show with Stugotz is a sports radio show on ESPN. Dan and Stu have changed their show into something not seen in the media. The show broke away from the typical sports radio show that talks sports for three hours each weekday morning. Instead, Le Batard and Stugotz (John Weiner) incorporate many aspects of hilarious, entertaining bits that capture the audience’s attention. The show, which started in 2004, is listeners have latched on to and do not look to let go. The show has built itself upon being a relaxed, relatable show that connects with the listeners through sports talk that quickly changes to conversations about non-sports topics. Le Batard and Stugotz comprise the show with recurring segments, some sports related and some not sports related. Some of the segments change with the sports seasons and some are every day or week.
Building strong connections with audiences is something people, especially public relations professionals, try to create. The Dan Le Batard Show with Stugotz has created some of the strongest connections in radio through unorthodox laissez-faire style. By incorporating a style that does not have a “to do” list, the show has created an audience that is feverish for whacky segments that are ever changing. Le Batard and Stugotz constantly refer to the show as “a marching band to nowhere” and the idea that the show is unplanned yet successful is something many listeners relate to. Many people understand that life changes quickly and having a show like the Le Batard show allows the listeners to relate and laugh every morning. The way the Le Batard show caters to its audience to create the best outcome is something public relations professionals and anyone in business should strive for.
By: Mary Clark
Over the summer, especially going into your junior year, it can be a struggle to find an internship that works for you. It can seem like most opportunities are geared towards juniors going into their senior year of college. Despite what undergraduates think, it is not the end of the world to have a summer without an internship! Here are some things you can do that will help you with career development, while working at camp or having a part time job.
By Ryan Lang
Whether you know it or not, Big Data is running our world. After reading Everybody Lies by Seth Stephens-Davidowitz, I have realized the massive importance of Big Data and how data can shape the way companies appeal to their consumers. Big Data is revolutionizing how people collect information about the world. Big Data allows researchers to dissect and understand in brand new ways why people act in certain ways during certain instances.
Stephens-Davidowitz applies four powers of Big Data. The four powers are as followed.
Utilizing the four powers of Big Data creates cheap, insanely accurate new data sets that are uncovering things outdated surveys could never find. From a public relations professional’s perspective, using Big Data and its four powers will open numerous doors to better understanding the publics we are creating our messages for.
Granted, understanding the consumers businesses are catering to is every business’s dream and Big Data does not provide comprehensive knowledge of a target audience. In reality, Big Data is any business professional’s dream because Big Data provides as much information about a target audience as humanly possible.
By Hannah Hutchison
Thanksgiving traditions have expanded among millennials. The term “Friendsgiving” was created by merging friends and Thanksgiving into one feast. The term has been used across all generations but has been primarily used by college students. Many college students replicate a second or pre-Thanksgiving dinner by participating in Friendsgiving with their housemates and close friends before they leave for Thanksgiving break.
Friendsgiving “started coming into national prominence in 2011 when Bailey's Irish Cream used the word in an ad campaign and it became a plot point in The Real Housewives of New Jersey (the episode was, appropriately enough, called ‘Gobblefellas’),” according to Meriam Webster.
While most Thanksgiving dinners are focused on turkey and mashed potatoes, some Friendsgiving dinners venture into other food groups and origins. Many Friendsgiving dinners are known for making different proteins such as ham, chicken, or steak; and the sides can range from pasta to fruit trays. This creates diversity in the food palette during the Thanksgiving week.
Thanksgiving focuses on bringing family and loved ones together to celebrate each other. Friendsgiving does the same thing with dear friends. Friendsgiving is a relatively new term in society, but we expect to see it grow and evolve into a national tradition surrounding the Thanksgiving festivities.
By: Susanne Fluri
When I tell people that I am a Strategic Communications major, they often ask what exactly I plan to do after graduation. Luckily, a communications degree teaches you the various and valuable skills that can set you up for just about any job you desire. Whether you are a senior looking for a job or a freshman interested in the major, take a glance at the following list for inspiration and guidance.
1. Account Manager
2. Media Planner
3. Public Relations Manager
4.. Human Relations Manager
5. Marketing Executive
6. Advertising Executive
7. Attend Law School
8. Event Planner
10. Social Media Specialist
The list goes on and on, and there are many different jobs and companies that would benefit from your communications skillset!
Picture source: http://anthillonline.com/how-much-should-i-spend-on-my-brand-and-when-a-guide-to-branding-your-business/
By: Carly Leonard
As future public relations professionals it is important to know how to brand and do it right. Companies such as Apple, Google, Coca Cola, and Amazon are powerhouses, especially when it comes to branding. When identifying what makes these companies so successful in branding it comes down to 7 key strategies.
Knowing how to brand and including these tips will help any business get an edge on the competition.
image source: https://dariknews.bg/novini/sviat/reporteri-bez-granici-bylgariia-e-na-109-o-miasto-v-klasaciiata-za-svoboda-na-mediite-2019713
By: Melissa Shadrick
With election day passed and results totaled, it’s easy to see who had success in the midterm elections and who seemed to flounder. Now in the aftermath, it’s possible to look at what steps differentiated the successful campaigns from the failed.
One common thread in the successful midterm campaigns and the overall political field today is the necessity of a good public image and knowing how to manage it. With virtually 24/7 media coverage politicians are forced to always be on their toes. This is where the importance of public relations comes into play. With so much time spent in the public light, a well-crafted public image can be hard to accomplish.
In a campaign, public relations personnel are responsible for helping manage crisis situations, honing and defining messages, and upholding public standing. Maintaining a candidate's relationship with the public requires a multifaceted approach. The ability to utilize multimedia sources, “spin” situations, and craft a consistent message, are all necessary for the success of any public relations professional in politics.
With proper management, public relations is a tool that enhances awareness for the candidate and what they support, as well as maintaining the relationship between the candidate and citizens. Even if a candidate is new to the political sphere, a good public relations campaign can change the course of the campaign entirely.
By: Lily O’Gorden
In the business of communications, the lines between journalism and public relations are often blurred. It is important to distinguish between the two because the goals of each profession are very different. Journalists and public relations practitioners both tell stories but the goals of these stories are different. Interacting with sources is incredibly important for journalists, while publics and organizations are at the center of public relations. One of the important similarities between the two is building trust with their audiences. However, the goals of each profession are specific and need to be recognized within each field.
Public Relations Goals:
By: Grace Hamilton
This election day, students are hitting the polls and voting now more than ever. Flyers encouraging students to register to vote are splashed around campus and large social media outlets are urging their audiences to take action in their communities.
Large corporations are using their social media (such as Twitter, Facebook, etc.) to stress the importance of voting.
These companies are using their platforms to get young people to take a stand and have the power to influence the decision makers in their community. Some companies are even giving a monetary incentive to go out and vote. For example, Lyft and Uber are offering customers discounted rides to polling stations.
These companies are encouraging everyone to go out and vote in order to promote democracy and increase active participation in a given community. Historically, voter turnout in the United States is low, and by giving an incentive to vote, companies are hoping to increase voter turnout which builds communities within a society.
It is important that each member in a community has a voice and is knowledgeable about the elected officials representing his or her voice. Every vote counts and every vote can make a difference. Go out and vote to make a change in the world.
By: Mary Clark
Instagram has become such a significant part of practically everyone’s life by 2018. The rise of ‘content creators’ and ‘influencers’ has even brought Instagram further into the world of marketing, advertising, and PR. With all this being said, it would be foolish to not think twice about what one posts on an instagram. Even if your account is not a public ‘influencer’, a personal, private instagram still carries much weight on image and reputation. Here are some tips to help maintain a professional, personal instagram.
Image source: https://www.american.edu/careercenter/Skills.cfm
By: Avery Treend