By Hannah Hutchison
All businesses expect to gain profits, make a difference in the world, and change the way people live; but they don’t expect to have a crisis. Crises can happen at any point in time to any business and the best way to deal with it is to know what to do.
A crisis is a negative event that can ruin you and/or your company’s reputation. Examples of a crisis include: industrial accident, fraud, negative articles in media, investor backlash, poor customer service, product recalls, employee misconduct, etc.
So, what should you say or do during a crisis? Accept responsibility! Help people prevent further harm by informing stakeholders so they can prevent adding to the crisis. Help the people involved cope psychologically with the crisis and express sympathy to the victims. Finally, tell the public what you’re doing to prevent another crisis.
“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently,” says Warren Buffett.
By: Avery Treend
It’s getting to that time in your life where job hunting is right around the corner. Your resume will be your lifeline during this whole process. That being said, there are numerous ways you can make yourself stand out among the rest.
Now that you are aware resumes are a big part of the job-hunting process, it’s time for you to start creating your own. Even if you are years away from finding a job, it’s still smart to think ahead.
By Melissa Shadrick
Personal branding is the “Business of People”, it’s the act of establishing and promoting what you stand for. This unique marketing strategy focuses on YOU as a product - it is your reputation and the combination of your personal attributes that differentiate you from others. A strong personal brand helps in building confidence while gaining trust, authenticity, and originality with your audience. Personal branding is establishing yourself in a marketplace, making you more competitive in that market. Personal branding is NOT just self-promotion, it’s a process of defining who you are and the type of person you want to be -- it shapes perception of your leadership style, work ethic, and personality.
The use of personal branding allows you to develop a unique personal identity provoking deeper connection with your audience and setting yourself apart from competitors. This skill is one that can be utilized and helpful in both professional and social settings. A strong personal brand helps differentiate you from the rest of the marketplace. Crafting a following, maintaining a brand identity on a personal scale, and audience relations are all key aspect in personal branding. Identify your uniqueness and strengths - everyone has them it’s your job to find them. People become passionate about passionate people, the more passion you share the more enthusiasm you’ll receive. Market yourself as you’d market a product. A product may be revolutionary, but without the right branding, it can become irrelevant.
STEPS TO PERSONAL BRANDING