By: Paige Roberts I’m sure many of your may have noticed the recent update of having sponsored advertisements when scrolling through your Twitter feed. However, your Twitter profile may also be experiencing some major changes in the upcoming months. According to, recode.net, Twitter will soon be experimenting with including advertisements into users profiles. Some people are wondering how this will affect the future of Twitter. Will Twitter users continue the use of the app even when it’s turning into one big advertisement? Will this bring bad PR to the company? There are many factors to consider when making such a big change. One hiccup that the newest feature of the app is facing is the use of advertisements on verified accounts. Most celebrities are verified on the Twitter app, meaning they are the real and official account of the person. Along with being a celebrity many are sponsored by major companies. Recode.net noted that Twitter is avoiding the use of advertisements on verified accounts to avoid the collision of competing sponsors being promoted on a celebrity’s account. If Twitter did take the next step of using advertisements on verified accounts there would have to be extreme measures taken in order to avoid any mix ups of sponsors to certain Twitter users.
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By: Ariel Wiley Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members. There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club! 1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members? by Jack Bernard Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram. 1. Update often. Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day. 2. Be concise. Attempt to stay at an average of 138 characters per post. 3. Tag others. According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent. 4. Hashtags are important, but don’t over use them. 91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers. 5. Tag your location. Location tagged posts earn 79 percent more engagement versus those that do not. Is your business taking full advantage of the PR benefits on Instagram? References: https://twitter.com/instagram http://www.prdaily.com/Main/Articles/17603.aspx by Paige Roberts As hard as it may be, consider a world without social media. The early 2000s were the turning point for the widespread phenomena of social media. However, not only has social media changed the way we spend our time on the Internet, it also transformed the world of Public Relations. Before social media, breaking news stories would already be a day old once published in the next day’s newspaper. With the help of Twitter, breaking news can be tweeted out to an account’s followers in a matter of seconds. With the help of Facebook, there is less of a need for focus groups. Companies can use their Facebook account to have two-way communication to gain feedback from their users. Twitter and Facebook are only two of the popular social media sites that have been created. In a matter of 14 years, social media has managed to change the world of Public Relations from sending a “fax-blast” press release to sending a simple 140-character tweet. Having to collect a group of people for a lengthy focus group, to a Facebook chat with a consumer. What’s the next social media innovation coming our way? And what will happen to Public Relations when it comes? by Rosie Leuby Social Media can be hard for any business. That is why an entrepreneur named Jason Squires was nice enough to highlight 9 of the most common mistakes businesses will make in social media. 1. Focusing on Quantity of Followers, Not Quality Having a ton of followers is good, but if they aren’t interested in your business they will not be sharing with their friends. 2. Not Posting Engaging Content Regularly Status updates, tweets, etc. should be used to attract your audience and be something they can engage with. Around 176 million people buy products online. 3. Not Making Followers into Paid Customers Having people share your posts are great for brand awareness, but your business will not benefit unless they make a purchase. 4. Focusing on Too Many Social Media Channels Unless you have employed a specific person to work on online efforts, do not spread yourself too thin across too many websites. 5. Having No ‘Brand Personality’ Make your posts interesting with a personality, because if people think your posts are too generic and boring, they will not make a purchase. 6. Spamming Do not post too many ‘salesy’ updates, the audience will loose interest and stop viewing your page. 7. Doing Everything Manually Manually takes time, there are a lot of programs and websites out there design to allow you to manage everything from one screen. Embrace them! 8. Broadcasting the Same Message Across All Channels It is understandable to promote the same product across your social media accounts, but you need to mix it up a little. Change the design to appeal to the audiences that follow you across multiple sites. 9. Not Having a Strategy at All Blindly trying to create a social media present is not a good idea. 90% of businesses currently using social media will have a planned strategy. Just ask yourself: Are you using social media affectively? Allen, K. 9 social media mistakes businesses make. Retrieved November 2, 2014, from http://www.prdaily.com/Main/Articles/17551.aspx by Tali Hunt Today, Melissa Currence will be visiting Miami University. Currence is the Interactive Media Manager for the Greater Cincinnati Foundation. She has over three years of experience in many areas of public relations: email marketing, corporate writing, social media and crisis communication. She graduated from Ohio State University with a Masters in Journalism and Communication in 2004. Currence is a member of the Public Relations Society of America. She serves as the Community Service Chair for the Cincinnati Chapter. Currence has gained experience in the field of PR through many past involvements, such as, being a press office intern for the US Senator George Voinovich, being a section editor and reporter for The Xavier Newswire and volunteering for nonprofit groups. Currence specializes in writing, Adobe Creative Suite, web design, hypertext markup language (HTML), and photography. She has given her time to better non-profit organizations, like the League of Women Voters. Currence is the current Vice President of Development for the League of Women Voters. She will be sharing her knowledge about the development of public relation for non-profit organizations with any and all Miami students who wish to learn more. by Paige Garty You and your friends go on a hiking trip and to remember your good times you snap a ‘selfie.’ Later, you post that picture onto social media. Little do you know you and your social media followers are not the only ones who can see the picture from your hiking excursion. Ditto Labs in Massachusetts created new software that scans people’s photos from different social media sites for companies to track how their customers are responding to their product in everyday life. 1.8 billion photos are uploaded to social networking sites every day. This means 1.8 billion photos are being scanned every day from sites such as Instagram, Twitter, and Tumblr. The software allows companies to track the logos and patterns on people’s clothing, the location of the picture, and even reads facial expressions to determine the satisfaction of the customer. The new program is a dream come true for marketing firms. They can now carry out extensive research with little effort and can find out vast information about their products’ consumers. Based on the results form Dittos Labs’ program, Advertisers can find out exactly how they should target their customers. You may be thinking that this is totally intrusive and simply cannot be legal, but the director of Big Brother Watch (a group that challenges policies which it believes threaten people’s privacy) says otherwise. Emma Carr told MailOnline, “Social media companies are well within their rights to scan photos for marketing purposes, which will certainly come as a surprise to many users.” I guess it is true what they say: be careful what you post on the Internet! http://www.dailymail.co.uk/news/article-2791977/smile-advertisers-watching-marketing-firms-scanning-social-media-photos-clues.html by Rachael Booth Social Media. It surrounds us everywhere. Social media websites are portrayed in the media as positive inventions that have benefited society. However, beneath all the excitement and advancements social media brings, what are the consequences? It has been said that Facebook can cause loneliness and depression. Studies have shown that the way users portray their lives and display photos, specifically photos of vacations, cause others to envy them. Taking a closer look, Facebook may not be the biggest criminal here. These four reasons explain why:
The question here is will social media sites continue to tell us that the best images are what give us our worth and will we continue to be influenced by the ideologies social media presents? WINTER, J. (2013, July 23). Selfie Loathing Instagram is even more depressing than Facebook. Slate. Retrieved October 5, 2014 from http://www.slate.com/articles/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html by Ariel Wiley In the technology section of The New York Times this article on Facebook was highlighted and how they are “promising” a deeper review of user research but the way they are doing this is not specified. Facebook now is up to 1.3 billion users, this means news and media opinions are spread around very quickly. Facebook has taken advantage of their viewers in the past year with the advertisements used to get the viewer to click, which usually end up being spam. When Facebook came out with the messenger app, another article came out claiming that the app was able to take a lot more information of the user than the user was ever aware of (everything from their phone number, home address if posted on Facebook, and likes and dislikes, etc.). Facebook is getting very aggressive with the way they take their users information before the users even get to benefit from the site. From this article, they hit a certain point that Facebook seems to be missing. This social media site is only functioning because people are using it, if Facebook pushes the people too far (which they almost did this time), they will not be needed in the near future. Consumers will find a more trusting social media site to be apart of. They need to work on better communicating with the public and giving users enough information to trust the site with personal information. GOEL, V. (2014, October 2). Facebook Promises Deeper Review of User Research, but Is Short on the Particulars. The New York Times, p. 3. Retrieved October 3, 2014, from http://www.nytimes.com/2014/10/03/technology/facebook-promises-a-deeper-review-of-its-user-research.html?ref=technology&_r=0 by Kaylie Kueppers Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales. by Chris Foster Social media is a growing tool that many businesses and companies are utilizing. Public relations is grasping onto the idea that social media provide brands a frontier of connecting with clients and customers. Many companies go head first when they are starting off in social media. There are some important tips that will help them tackle social media.
Many companies build rapport by tweeting, posting and mentioning different aspects they like about a situation or topic. This allows companies to change to the way views or followers want them to change. In sense it is kind of like a focus group online, allowing citizens to give feedback and evaluations on what companies are doing. Social media promotes growth and prosperity and should be utilized. by Kaylie Kueppers Have you ever wondered why you are pulled to things like Google, Disney, and Netflix? A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking. Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition. Next time you search with Google instead of Bing, ask yourself, why? |
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