By: Allie Durkee Audience. It is the one thing that every professor I have ever had has made sure to instill in my mind. Yesterday, I had an interview with a company that I could possibly get an internship with this summer. They asked me what I think the most important thing about business development is in a company. My answer, that every Miami strategic communication professor would be thrilled to hear, was of course, “audience is everything.” I am currently going through an inbound marketing course through HubSpot Academy. If you have not heard of HubSpot before, they define themselves on their website as, “Inbound marketing, sales, and service software that helps companies attract visitors, convert leads, and close customers.” The main focus in inbound marketing is helping customers, AKA, cater to your audience to be successful. I think that PR and marketing go hand in hand, and because not everyone takes marketing classes, this certification is like a marketing class for free. If you are a marketing, strategic communications, or other business major, this certification is worth investing some time to achieve. Google Ads and Google Analytics are two other great certifications that look great on a resume for getting jobs in the future as well. Source: https://www.hubspot.com/
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