By Grace Wells
I’m sure we have all been scrolling through our Facebook one time or another and wondered, how did this ad come up? Well, turns out Facebook has a whole process for choosing which advertisements appear on your page.
The advertisements are chosen based on activity on Facebook for example, liking a page or a post. The ads are also chosen according to account information including your location, age, gender and what device you are using. The Facebook advertisers also take into account any information you post on Facebook such as, your own comments and posts. In addition to, Facebook’s marketing partners share the information they have like, your email address. Facebook also, looks at your activity on other websites and apps off of Facebook to determine what ads to show you.
Despite these, complex processes to choose which ads appear on your page, there are ways you can control which ads you see. In order to do this, you can adjust your ad preferences. This will explain to you why you are seeing this ad and you manage your ad preferences as well. You can also use interest- based advertising controls.