By Rebecca Smith Over 30% of annual retail sales occur during the interval between Black Friday and Christmas (The Balance). In order for businesses to be so successful on Black Friday, they must create positive PR. It’s a crucial component in encouraging customers to shop at their store. There are many ways to do this, but one common strategy is charity. Retailers like Macy’s team up with charities such as Make A Wish and BCRF during each holiday season. Customers are offered a way to shop and give back at the same time. It makes consumers feel good to shop at a store that is making a difference in the community. source:http://redstarcoupons.com/give-and-get-back/
Promoting charity is a great way to boost sales during the season of giving. In fact, Macy’s donates $52 million annually to charitable organizations (Macy’s). Through their “Thanks for Sharing” holiday program, when using the Macy’s credit card, customers gain reward points while the retailer donates money to organizations. It is a win-win. Whether it’s a local or big box store, charity pulls at the heart strings of consumers. In addition to the positive PR, philanthropic efforts add value to the customer’s experience. It’s important as consumers to support retailers that give back, especially during the holiday season.
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