By: Allison Haworth
As many know October as Breast Cancer Awareness Month, some iconic symbols that pop into mind are the Pink Ribbons. The ribbons are not the only things that denote support for those battling the disease. The color pink is represented all around the community from football cleats, to any pink symbols you might find in your daily lives.
While this is one way to raise awareness, the Susan G. Komen Foundation is taking other actions to increase recognition and take action for the women of their communities.
Public relations professionals for the Susan G. Komen foundation are going above and beyond the awareness. A majority of the world knows that breast cancer is a prevalent issue that affects nearly 300,000 woman of the United States alone. Their next step is to go on the offensive and raise money to abolish this disease.
Their most well known campaign and event is the Susan G. Komen “Race for the Cure,” which was one of the leading contributors to the $6 billion raised annually for the cause. Overall, it solely helped raise $420 million for breast cancer research.
As the money continues to grow each year, it seems as if the campaigns for breast cancer are wildly successful all in hopes to tackle something that’s bigger than ourselves.