By: Chloe Tykal
Makeup junkies rejoice! MAC just announced a collaboration with beauty icon Dita von Teese for a new Viva Glam lipstick. The MAC Viva Glam campaign has been cranking out celebrity inspired colors and products for 21 years, working with symbols from Nicki Minaj to Cyndi Lauper. All of the proceeds from the Viva Glam collection go to MAC’s AIDS Fund, which supports those diagnosed and living with HIV AIDS across the globe.
Von Teese, a model, entrepreneur and occasional actress, is well known for re-popularizing burlesque performance. She channels the vintage sex appeal both on and off of the red carpet with her classic look. As for her new lipstick, red was an obvious choice. “For my entire adult life, I can’t really remember a time when I left the house without red lipstick on” von Teese confesses.
The shade has been described as “the perfect red” and is supposed to capture the classic glamour that von Teese’s personal brand creates. The inspiration behind the color was von Teese’s new book, Your Beauty Mark. It is a blue-based, scarlet red that “evokes glamour and confidence.”
The MAC Von Teese lipstick can be expected on shelves and online on December 9 but the rest of the MAC Viva Glam Campaign (currently showcasing Miley Cyrus) is available now at http://www.maccosmetics.com.