By: Rebecca Smith
When social media first came out, it was used for connecting with the people around you. While this idea still holds great relevance today, social media has grown and become so much more. Recently, companies have started using social media as a platform to advertise and increase awareness for their products and brand. On Instagram, companies can tag their pictures with links, directing users to the exact product on their website to purchase. If an Instagram user sees a product they are interested in, they can be directed right to it, making the shopping process simpler than ever. This has driven sales for companies targeting young consumers because this age group is using social media the most frequently. It is reported that 75% of Instagram users take an action such as searching a website or shopping after seeing a post about a product they are interested in (BigCommerce).
With Instagram becoming so influential in consumer’s shopping habits, other social media platforms have followed in their footsteps. Recently, Snapchat launched a partnership with Amazon and potentially changed the way we find products forever. When someone spots an item in their day-to-day life that they are interested in, they can open Snapchat and find the product immediately. By facing the camera in the direction of the product, they simply hold down the screen while Snapchat searches for the product link through Amazon. In a few seconds, Snapchat pulls up the direct link to the product and the user can buy it immediately. If the item is sold through Amazon, Snapchat will be able to find it and offer the user the link. This capability completely changes the way consumers shop and find products. There is no doubt that this Snapchat feature will boost Amazon sales greatly.
Although social media shopping is a fairly new concept, it has a lot of potential. With social media continuing to grow in number of users, companies will gain more customers. This concept is bound to change the way consumers shop, increasing sales and popularity within the online market.