By: Allie Durkee
For those reading that are a part of the Media, Journalism, and Film (MJF) department at Miami University, maybe you have already seen the new advertisement by Proctor and Gamble featuring Adam Levine, “Stinky Booty Duty 2.0.” Last week, during the MJF Distinguished Alumni event, Sarah Pasquinucci (class of 2003), came to speak with my STC 359 class. Pasquinucci is the communications leader for Procter & Gamble North America Baby Care Group, and is based in Cincinnati. She allowed us to do a question and answer session with her about her job, and shed some of her professional advice onto us unexperienced, college students.
Because of her role at P&G, we began to discuss her most recent work and her past successes. Throughout the hour session, Pasquinucci spoke about her first job, agency work, and her current role at P&G. She even told a great story about a campaign that she led, featuring a comedian spending a week in a Macy’s display window to prove that Downy keeps sheets smelling good after a long period of time. As future PR professionals, talking to alumni and those who have experience in the field is imperative to success. We need to listen to advice that is given to us. Here are some words of advice from Pasquinucci herself:
Thank you to all of the alumni that came to speak to us. We truly appreciate you taking the time to share your experiences.
Link to the Downy campaign: https://www.youtube.com/watch?v=T8pKB9UBC8c