Image source:https://www.prweek.com/article/1418882/pr-vindicated
By: Lily O’Gorden In the business of communications, the lines between journalism and public relations are often blurred. It is important to distinguish between the two because the goals of each profession are very different. Journalists and public relations practitioners both tell stories but the goals of these stories are different. Interacting with sources is incredibly important for journalists, while publics and organizations are at the center of public relations. One of the important similarities between the two is building trust with their audiences. However, the goals of each profession are specific and need to be recognized within each field. Journalism Goals:
Public Relations Goals:
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