By: Rebecca Smith Last month, 25 Target locations throughout the country opened Disney stores inside of them. With two Disney movies approaching their release dates, Frozen 2 and Star Wars: The Rise of Skywalker, the company is utilizing the popularity of Target to promote its brand. The Disney section is set to be located near the kid’s department and house over 400 items of merchandise. For additional merchandise, Target has tons of items online, ranging from costumes to toys to luggage. Source: https://www.adweek.com/brand-marketing/disney-store-inside-target-holiday-season/ This marketing strategy is bound to help both Target and Disney greatly. With the new display, Target will attract a bigger crowd and Disney will promote its brand and upcoming movies. In addition, a Target store is set to open near the entrance of the Walt Disney World Resort. In this type of partnership, both companies can increase brand awareness and increase sales dramatically. With the holiday season fast approaching, this also encourages customers to come into the store, opposed to doing their shopping online. Since Disney had trouble with its own stores, partnering with Target allows them a certain security. There’s no telling where the Disney/Target partnership will go, but with the right marketing, it has a lot of potential to be successful. Both companies have phenomenal customer loyalty and it will assist them greatly in their opportunities for growth. Source: https://toofab.com/2019/10/04/disneys-new-target-stores-open-today/
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