by Elizabeth Robbins
1. Research keywords: A key component is to make sure that, when you are putting content on Google, to use the right terms that users most often search for. If you do not use the obvious terms that people always seem to be searching for, it is likely that your content will not be found.
2. Have those keywords flow into your meta tags:Make sure that your Title tag and your Meta Description tag are being displayed in the search results when a user searches a specific keyword.
3. Keep an eye on what the search engines are doing: Google is constantly making changes, some more noticeable than others. As Google makes changes, so should you.
Stay ahead of the competition with these tips!
Nov. 18, 2014