By: Kelsey Lewandowski As we take on more interviews and approach careers in the public relations and communications industry, many of us are looking for what these companies want out of us. What are PR companies looking for in new hires?
1. Creative Problem Solving According to Aaron Henry of Foundry512, “New hires should be able to demonstrate the ability to solve problems creatively, be able to adapt to new situations and provide new insight that will help shape and guide brand growth.” The more creative and efficient the solution, the more likely your company is to engage your customers and stand out from competition. 2. Ability and Willingness to Learn Jeffrey LeFevre of Ernest & Young says, “Be very conscious that you’re there to learn and contribute but that there’s a lot to learn from.” The more you learn about your job and the skills needed to problem solve in a given environment, the more confident and competent you will become in your given field- both things that companies want. 3. Curiosity When you are curious, you signal your interest in the problems and solutions at hand, as well as demonstrate that you want to grow. Mark Harris, VP of Communications for IBM, talked about his hiring process saying, “When I hire people today, it’s almost always on the basis of intangible things… It’s always the things that I can learn in the course of conversation, what they can demonstrate to me about their level of curiosity, their world view.” 4. Integrity On a personal level, professionals with integrity work with moral codes and act responsibly. Bill Heyman, President and CEO at Heyman Associates, noted when looking for new hires, “We look for people who exude integrity and have those intangibles, those kind of interpersonal skills that make you want to gravitate toward trying to help that person.” 5. Drive Companies are always looking for people who are willing to strive to exceed expectations. Imran Tariq of WebMatrix Group LLC explained, “I believe that any skill can be learned. But if one doesn't have goals to climb the ranks from where I initially hire them and the courage to know they have to go above and beyond without expectation for a promotion, then I am doubtful they will go above and beyond for the company because they are comfortable with just doing enough. Every company is only as good as everybody who works there.” Sources: https://www.forbes.com/sites/forbesagencycouncil/2018/09/16/13-underrated-skills-that-agencies-look-for-in-new-hires/#25f755372756 https://www.prdaily.com/10-things-companies-look-for-in-pr-hires/ https://dribbble.com/shots/6101931-Public-relations-and-communication-concept-illustration
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