Public relations professionals get a bad reputation because they are said to “spin” stories, which isn't true. Unfortunately, there are some professionals that go out of their way to spin stories or even create false ones. The stories that are created cause public relations professionals to continuously get criticized.
It is extremely important to remember the ethics behind working in this profession and use them daily. If you decide not to do your job the way you are supposed to then you could generate bad publicity for your company or even yourself, which is exactly what happened to Fox News.
Fox News’ public relations staff was said to have “anonymously leaked a false story to a reporter.” Unfortunately, the station is under a lot of criticism for releasing a false story, but they are handling the story with great care. They are working diligently to let the public know that they know what happened was wrong.
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by Alexis Godshall