A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
- A Lawyer- The lawyer has an important role, which is to manage all of the legal significance of the crisis.
- A Fact Finder- The fact finder must be high within the organization, in order to have the reach necessary to gather all of the facts on the crisis. The fact finder has to be able to collect the facts of what has happened, only objective facts on the situation at hand.
- A Researcher- The researcher helps the team understand the media outlets and reporters covering the story to give them a better understanding. Also, the researcher must assist in other areas of research related to the crisis.
- An experienced Public Relations practitioner is critical for building the message from the beginning and making sure it stays consistent throughout the crisis.
- A Spokesperson- The spokesperson must be a levelheaded person, who can take criticism well. This person should be able to maintain control of their emotions when reporting the facts and speak politely. A good spokesperson must able to withstand immense amounts of pressure, so the spokesperson may not always be the CEO or managing partner of the organization.
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready