By: Joel Primack
A crisis can happen any time, anywhere when you’re least suspecting it. Similar to how firemen respond to a fire, each member of the team has a role to perform. When dealing with a crisis, you should have a team in place, prepared for when one arises. Your team should be comprised of:
To read more on this subject, check out this article: http://www.jaffepr.com/blog/crisis-management-preparedness-are-you-ready
By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Erin Antonelli
On October 12, Facebook announced it would test out a new shopping feature on its site. The feature, called Canvas, will begin testing in select areas of the country.
The idea behind Canvas is to cut out the middleman between Facebook and retailers. When users click on in-feed ads they will no longer be directed to the company’s website, but instead be able to purchase directly through Facebook. It also allows for users to browse through other items that the company sells. Currently, there are a limited number of brands. It is mostly larger retailers such as Target and Niemen Marcus. If Canvas is successful, however, the number of retailers could expand.
Facebook developed the feature in response to the needs of the user. Many users no longer look at Facebook solely as a place to connect with family and friends. According to Facebook’s research, nearly half the people who visit their sites were actively seeking new products. This feature will meet their needs as well as drive sales for the businesses they are purchasing from.
Facebook is not the first social media site to join in the e-commerce game. Both Pinterest and Twitter have seen success with shopping features. Facebook is, however, the largest with around 1.23 billion users. Adding a shopping feature could entice even more users or convince current users to spend more time on the site.
By: Emily Lammers
People across America rejoice as McDonalds rolls out its all day breakfast menu this week. With breakfast being the golden time of day for these golden arches, the all day breakfast menu hopes to capture a specific audience not only in the morning, but also all day long.
Many argue that this breakfast breakthrough is a desperate attempt to bring in customers in the company’s lowest slump in decades. McDonalds has tried to produce a “healthy” image recently, which hasn’t done much for attracting a younger generation and has alienated their main customers.
As McDonalds makes bold moves in order to recapture the drifting millennials, breakfast might be the perfect way to do it. Why? Its so simple. McDonalds is great at breakfast. They know how to do breakfast and might as well capitalize on it. This is a much simpler move for McDonalds since there is no “rebranding” necessary.
However, there may be some downsides to this move that might negatively impact McDonalds profits. For one, rarity sells, if it’s only available in the morning, more people are going to go to McDonalds before 10:45am to ensure consumption of breakfast food. Therefore, there is now less incentive to visit specifically in the morning.
Will you be rushing out to get your 3pm Egg McMuffin?
By: Emily Lammers
Thousands lined up on the morning of April 19 outside of Targets across the country. Since the January announcement of Lilly Pulitzer’s partnership with Target there has been endless buzz on social media and from preppy girls everywhere. Some expressed pure joy for the release; others quite aggressively said this move would devalue the Lilly Pulitzer brand.
However, Target’s work with Lilly Pulitzer is turning out to be one of the most highly anticipated of the 150 limited-time designer partnerships it’s ever done. Target executives say the partnership’s success doesn’t have much to do with how many or how quickly products are sold. To Target it is already successful just by the buzz and excitement it has provoked. In January, it was a trending topic on Twitter and has continually been a popular subject on social media since then. The success of the partnership was no longer questioned as the collection sold out within minutes across the country and online.
By: Paige Roberts
I’m sure many of your may have noticed the recent update of having sponsored advertisements when scrolling through your Twitter feed. However, your Twitter profile may also be experiencing some major changes in the upcoming months. According to, recode.net, Twitter will soon be experimenting with including advertisements into users profiles. Some people are wondering how this will affect the future of Twitter. Will Twitter users continue the use of the app even when it’s turning into one big advertisement? Will this bring bad PR to the company? There are many factors to consider when making such a big change.
One hiccup that the newest feature of the app is facing is the use of advertisements on verified accounts. Most celebrities are verified on the Twitter app, meaning they are the real and official account of the person. Along with being a celebrity many are sponsored by major companies. Recode.net noted that Twitter is avoiding the use of advertisements on verified accounts to avoid the collision of competing sponsors being promoted on a celebrity’s account.
If Twitter did take the next step of using advertisements on verified accounts there would have to be extreme measures taken in order to avoid any mix ups of sponsors to certain Twitter users.
By: Paige Roberts
Public Relations and branding is everywhere; billboards while you’re driving down the highway, on the radio, television commercials; literally everywhere. But one source of PR and branding that has come to attention in recent days is, Will Ferrell.
Yes, the comedy legend Will Ferrell is more or less a walking PR campaign for a number of different brands. However he does so in a rather discrete way. He isn’t starring in commercials in order to endorse a product or promote a brand. He campaigned for Wonder Bread in his Nascar inspired movie, Talladega Nights. He supported Lego by starting in their recent animated film. And even advertised for, Little Debbie by naming himself the newest face of the sweet treat during his appearance on the, Tonight Show.
This unique branding technique inspired by Will Ferrell even has it’s own name. Adweek.com marked the term for this method as, “Ferrellvertising.” Some may think that it’s a silly way of branding for a company or even for Will Ferrell to be taking part in it. But when Wonder Bread went from being in bankruptcy to gaining $4.3 million in exposure (adag.com), who will really be laughing?
Next time you’re looking to sell a good or service instead of turning to your traditional PR firm for branding techniques you may want to consider the, “Ferrellvertising” method.
By: Paige Garty
While the weather in Oxford is beginning to heat up, so is the attention that 72andSunny is getting. The LA-based advertisement agency was recently ranked in the Top 50 Most Innovative Companies of 2015. The CEO, John Boiler, believes that advertising is all “about behavior, not messaging.” And this is exactly the focus for the agency’s latest campaign.
The “Ask the Google App” Campaign can be seen all over New York City. Frequently asked questions are posted all over the city’s landmarks to promote the usage of Google’s new app. The questions focus on the consumers’ behaviors and attitudes toward their potential, everyday thoughts.
Where most companies would create a commercial to get their message out, 72andSunny submerged their ads into locations that correspond with consumers’ questions. Some of their ads include signs outside of art exhibits that read, “Ok Google, what is Conceptual art?” Every ad is positioned in specific location or on a certain item where a person might stop to ponder what they are actually looking at.
72andSunny’s campaign is just one way how agencies are making advertisements a more customary and common part of our lives. Want to know what the other 49 Most Innovative Companies are? Go here: http://www.fastcompany.com/section/most-innovative-companies-2015
By: Rosie Leuby
Success stories can be the most powerful selling tool! The best way for any success story to be told is typically through word of mouth. For example, suppose a customer who you recently completed a project with speaks highly of your company to ten people. Then, those people recommend you to ten other people and soon it is posted on the web or it appears in the news media about your success story.
Success stories are highly value way to market you and your company to customers. It is a way to transform a customer into a personal advocate willing to promote on behalf of you and your company.
To launch a successful success story, you first have to ask yourself:
1. Are success stories right for us?
2. Can we get permission to “name names” of clients?
3. Is now the right time to suggest doing a success story?
4. What is the ideal length of a success story?
Eggert, M. (2015, November 25). Success Stories: Your Most Powerful Selling Tools | ComPRehension. Retrieved March 4, 2015.
by Elizabeth Robbins
1. Research keywords: A key component is to make sure that, when you are putting content on Google, to use the right terms that users most often search for. If you do not use the obvious terms that people always seem to be searching for, it is likely that your content will not be found.
2. Have those keywords flow into your meta tags:Make sure that your Title tag and your Meta Description tag are being displayed in the search results when a user searches a specific keyword.
3. Keep an eye on what the search engines are doing: Google is constantly making changes, some more noticeable than others. As Google makes changes, so should you.
Stay ahead of the competition with these tips!
Nov. 18, 2014
by Jack Bernard
Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram.
1. Update often.
Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day.
2. Be concise.
Attempt to stay at an average of 138 characters per post.
3. Tag others.
According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent.
4. Hashtags are important, but don’t over use them.
91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers.
5. Tag your location.
Location tagged posts earn 79 percent more engagement versus those that do not.
Is your business taking full advantage of the PR benefits on Instagram?
by Sarah Emery
In this media age, many websites encourage students to utilize social media to advertise for upcoming events, but is this really the most effective way? Here are some tips for some non-technological methods for raising awareness about events:
What college student doesn’t love a free t-shirt, water bottle, or treat? There are many low cost, mass produced gifts that can be distributed to eager undergraduates. Even if that pair of plastic sunglasses ends up in their bottom desk drawer, eventually they’ll find it again and remember your organization.
They’re fun and easy to design, inexpensive, and eye-catching. These sheet signs are perfect to place on the Hub or other heavily populated areas on campus where students walking by will definitely notice. This is a great method to reach a large audience who might not have time to stop at a booth or read a flyer.
Visit a Student Org Meeting!
Many groups, like the Residence Hall Association, invite speakers every week, so talk to a member of the executive board and see if you can attend a meeting. This is a great way to start a word-of-mouth campaign for your philanthropy or speaker event. Many groups will email their minutes to a ListServ- which can spark even more attention for your program.
It is crucial to be creative, unique, and succinct and to always get permission for where signs or banners are placed. There are many other ways to raise awareness for events at Miami University (like posters and table signs)- next time you are planning an event, think about new and different ways to attract an audience that college students haven’t seen millions of times before
by Tyler Olson
Last week, an average teen named Alex had become the biggest Internet sensation, all because another female teen had posted a tweet with a picture of Alex checking out items and the caption saying “YOOOOOOOOOO”.
People are questioning how and why Alex is becoming such a big sensation in such a short period of time. Is it his hair? Is it how he appeals to the public? Or was it how well he checked out his customers? Some might believe it’s because of the close resemblance to Justin Bieber’s hairstyle that had also created a worldwide Internet sensation.
“This is the coolest thing to happen to Target lately, so brand managers better take advantage of it,” said Allen.
This is a great opportunity for Target to take advantage of the situation and create brand awareness for the Corporation to prosper. Already, target has benefited from Alex’s Internet sensation by creating positive publicity for the corporation and boosting revenue in just the few days since the tweet had been posted. This tweet that had made Alex famous in just a couple hours shows how powerful social media is and the impact that it can have on any one individuals life.
by Paige Roberts
As hard as it may be, consider a world without social media. The early 2000s were the turning point for the widespread phenomena of social media. However, not only has social media changed the way we spend our time on the Internet, it also transformed the world of Public Relations.
Before social media, breaking news stories would already be a day old once published in the next day’s newspaper. With the help of Twitter, breaking news can be tweeted out to an account’s followers in a matter of seconds. With the help of Facebook, there is less of a need for focus groups. Companies can use their Facebook account to have two-way communication to gain feedback from their users.
Twitter and Facebook are only two of the popular social media sites that have been created. In a matter of 14 years, social media has managed to change the world of Public Relations from sending a “fax-blast” press release to sending a simple 140-character tweet. Having to collect a group of people for a lengthy focus group, to a Facebook chat with a consumer. What’s the next social media innovation coming our way? And what will happen to Public Relations when it comes?
by Shannon Kinney
If you happened to step outside yesterday, October 22nd, you probably noticed the hoards of people crowded around The Farmer School of Business. Contrary to popular belief, it was not the line coming out of Dividends. The massive amount of people standing on the corner of High and Patterson were protesting to display their disapproval of George Will, a Washington Post columnist, coming to give a speech. Many students didn’t like the idea that Miami University was paying is a whopping $48,000 to come speak after he published a controversial piece, “Colleges become the victims of progressivism” on The Washington Post, about campus rape and sexual assault earlier this year.
As many people are well aware, sexual assault has been a reoccurring issue specifically on Miami’s campus. It is not something that is taken lightly here in Oxford, Ohio. The scrutiny of the matters regarding campus rape that was shared in Will’s column did not go unnoticed or unheard in this small college town.
by Ellie Broaddus
Within the past year, the coffee chain Starbucks has generated plenty of positive publicity through their positive and innovative Public Relations ideas, such as their Starbucks College Achievement Plan, in which they’re offering thousands of part- and full-time U.S. partners to finish their bachelor’s degree with a full tuition reimbursement.
Recently, Kristie Williams, a Starbucks employee, has created a petition in order to grant Starbucks baristas permission to sport their tattoos and piercings while working. With more than 25,000 signatures from Starbucks employees all across the country, the dress code change has been approved, and Starbucks employees will soon have permission to sport visible tattoos and piercings while on the job—as long as they are deemed appropriate.
It’s important for companies to pay attention to Public Relations trends as well as increase employee retention. In my opinion, Starbucks made the right choice in supporting the petition, as well as over 25,000 employees nationwide. Attitudes towards more relaxed dress codes for employees in major chain companies have become a lot more common during the past few years, including major companies like Peet’s Coffee & Tea and Petsmart. However, will more companies join the bandwagon in this growing trend?
by Paige Garty
You and your friends go on a hiking trip and to remember your good times you snap a ‘selfie.’ Later, you post that picture onto social media. Little do you know you and your social media followers are not the only ones who can see the picture from your hiking excursion. Ditto Labs in Massachusetts created new software that scans people’s photos from different social media sites for companies to track how their customers are responding to their product in everyday life.
1.8 billion photos are uploaded to social networking sites every day. This means 1.8 billion photos are being scanned every day from sites such as Instagram, Twitter, and Tumblr. The software allows companies to track the logos and patterns on people’s clothing, the location of the picture, and even reads facial expressions to determine the satisfaction of the customer.
The new program is a dream come true for marketing firms. They can now carry out extensive research with little effort and can find out vast information about their products’ consumers. Based on the results form Dittos Labs’ program, Advertisers can find out exactly how they should target their customers.
You may be thinking that this is totally intrusive and simply cannot be legal, but the director of Big Brother Watch (a group that challenges policies which it believes threaten people’s privacy) says otherwise. Emma Carr told MailOnline, “Social media companies are well within their rights to scan photos for marketing purposes, which will certainly come as a surprise to many users.”
I guess it is true what they say: be careful what you post on the Internet!
by Shannon Kinney
It’s that time of the year again! It’s almost Halloween—also known as the day that you need to start planning what you’re going to wear about three months in advance. Remember last year when you said you were going to put together an awesome costume but never got around to it? You probably said something like, “I’ll try harder next year” or “I’ll come up with something really creative next time”. Don’t wait until two days before the holiday to rummage through yours and your roommate’s closet to see what you can come up with…plan ahead! Try out some of these tips to help you get those awesome costumes you were thinking about a year ago.
· Creep on friends of friends on Facebook to see old costumes. After all, a part of creativity is knowing how to hide your source.
· Make it scary(ish)! Everyone seems to overlook this category.
· Base your costume off pop culture! Think along the lines of new artists, new apps, or new movies. Everyone loves things that are current and have never been done before.
by Sarah Emery
Although birthdays are an exciting time of year for anyone, sharing a birthday with John Lennon (who would have turned 74 on October 9th) just makes my special day even more unique.
How did this young man and his fellow Beatles band members become some of the most iconic names in musical history? Although they had incredible talent and charisma, even Lennon himself credited their success in a 1960s interview to the fact they “had a press agent”.
The man behind much of the early success of The Beatles, Tony Barrow, started his career writing a slightly risqué alternative to his school’s newspaper. When hired, Barrow started with the mindset of promoting The Beatles with the regional press. He knew he could gain support for this new band from Liverpool organizations. Barrow soon began to branch out in his PR work, including ghostwriting articles and creating special Christmas records, helping The Beatles achieve more and more fame.
His job couldn’t have been easy. Take a look at some of the pictures and the comments that he constantly had to deal with.
What can students take away from the rarely told story of the PR mastermind behind The Beatles? Although even he admits that a lot of his good fortune came from being in the right place at the right time, it’s important to point out how he took advantage of his connections in his own community. Rather than taking the boys straight to London, Barrow garnered support from their hometown of Liverpool.
Obviously, Barrow is an incredibly successful agent who utilized every opportunity he had to promote his clients. How can we do this in our own work, especially with the Internet right at our fingertips? How can we emulate Barrow and start small, to hopefully make it even bigger than anyone could’ve imagined?
by Kaylie Kueppers
Public Relations Society of America (PRSA) now has a new strategy for 2014-2016. They have adapted the past mission and vision to help the profession continue forward and allow the association to be the best for it’s members.
The new vision of PRSA is to be more focused on allowing public relations to lead the way of achieving goals. This means that PR will no longer just be another aspect of a company but now come before marketing and advertising.
The new mission will allow all members of PRSA to achieve their goals without discrimination and by having the correct resources available. This means that PRSA will continually be changing to be the best association for public relations professionals.
PRSA is also going to be focused on growing the association because the field of public relations is growing rapidly. This will allow for a more diverse field as well as more input from members.
This is a video created by PRSA explaining the exciting plans for the future.
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.
by Chris Foster
Social media is a growing tool that many businesses and companies are utilizing. Public relations is grasping onto the idea that social media provide brands a frontier of connecting with clients and customers. Many companies go head first when they are starting off in social media. There are some important tips that will help them tackle social media.
Many companies build rapport by tweeting, posting and mentioning different aspects they like about a situation or topic. This allows companies to change to the way views or followers want them to change. In sense it is kind of like a focus group online, allowing citizens to give feedback and evaluations on what companies are doing. Social media promotes growth and prosperity and should be utilized.
by Kaylie Kueppers
Have you ever wondered why you are pulled to things like Google, Disney, and Netflix?
A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking.
Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition.
Next time you search with Google instead of Bing, ask yourself, why?