By: Kiley Harris
Social media is becoming one of the most important media outlets for companies and their branding strategies. A recent article from PR Week discussed a study done by Kantar Millward Brown and the University of Oxford’s business school that looked into the importance social medial.
This study discovered that campaigns that were run on Facebook and Instagram had a positive influence on consumer attitudes towards brands. Some had negative effects, but regardless, there was always some sort of influence. This is important for PR majors to understand since social media will always have some sort of impact, and because it is so constant and relevant today. PR professionals can learn from this study how to use to social media to their benefit. They can also learn why some campaigns do not work, in order to avoid these mistakes in the future.
PR students still in school should strive to gain social media experience for their resume, or to take social media classes in order to put themselves ahead of others and stand out in the job market. There is a social media class available (MAC 325) to Miami students, that would be a great resource to take advantage of. Young college students already have a good knowledge base of social media, so using this skill to their advantage and building upon it is a great use of time.
This study also found that when it comes to branding and social media, campaigns that were more personable had a greater effect on brand awareness and consumer attitudes. This means that digital ads are worth it, but being able to tell a story and be personable is still an important skill set to have, which is important for students searching for jobs to understand.
Social media advertising, according to this article, is definitely worth it, but implementing it is specific to each brand and should be experimented with. Since this is such an important medium, gaining experience with social media advertising is a great idea for students hoping to work in PR in the future.
By: Lindsay Thomas
While you’re eating turkey and watching the football game this week, you are going to be surprised when you are interrupted with some not so traditional commercial breaks. Instead of your normal two-minute commercial blocks, you will now see six-second commercials taking up majority of the screen while the game is still going on in a small square on the side.
What is Fox Sports’ reasoning for doing this nonsense? First and foremost, Fox believes that these types of ads are less disruptive to the viewer than normal commercials currently airing. And second, The National Football League has been struggling with its TV ratings as many viewers are unhappy with the frequency of commercial breaks and interruptions during the game. Ultimately, the goal of this initiative is to increase viewer satisfaction so viewers feel less annoyed when there are frequent commercial breaks.
This new endeavor in commercial breaks is a test run to determine the success of engagement with ads and the overall satisfaction of viewers. There will be nine of these ads that will play during the Minnesota Vikings and Detroit Lions Thanksgiving games, which will only replace one typical two-minute and 20-second commercial block. Depending on the overall success of these new advertisements, this strategy could become the new norm during NFL games. So this thanksgiving when you are stuck in your food coma, make sure to pay special attention to the commercials during the game!
By: Hannah Banas
When Twitter first launched in 2006, it started gaining exponential popularity. It was a huge success with young people because it was a new and innovative way to communicate with friends. However, as years have passed, CEOs and business owners have started to use Twitter to promote their companies. It seems that as more companies are now tweeting than individuals. Even though people seem to be tweeting less, it is still a viable advertising technique for companies for these reasons.
1. Easy communication with customers
People like being able to reach out to a company with ease to give them feedback and ask questions. The easier it is for a customer to connect with a company, the more satisfied they will be. Twitter allows for this quick interaction, so all companies should take advantage.
2. Spread the Word Quickly
Twitter allows companies to spread their product or service to people who would otherwise not know about it. It is a cheap and easy way for companies to connect with possible new customers.
3. Free Analytics
Since Twitter does not cost companies anything, unless they want their ads to be further up on peoples’ feeds, companies get information on reactions to their ads. They can see whether people like the product based on how many likes and favorites the Tweet gets.
By: Sydney Nelson
On October 24th, Twitter announced that they will be launching a new “Advertising Transparency Center” in the coming weeks. This Transparency Center will display all ads that are currently running on Twitter, how long ads having been running, creative content associated with the ads, and which ads are targeted to you and why. Additionally, users will be able to report inappropriate ads or give negative feedback if they feel a certain ad doesn’t pertain to them.
In conjunction with the new technologies for general ads, Twitter’s Transparency Center places a huge emphasis on political ads. In this section of the center, users will be able to see all currently running political ads and ads that have run in the past, transparency about the identity of the organization funding the campaign, targeting demographics (age, gender, geography), and historical data about the ad. This need for a transparency center in regards to political ads was likely established in response to the 2016 election in which Russians bought advertisements that interfered with the U.S. election.
By: Kendall Cree
With the new season of Stranger Things just coming out, Netflix decided to implement various marketing strategies in order to promote media attention. These strategies were able to make the buzz of the already popular show, even more hype.
One of the best forms of marketing the show’s producers implemented was using interactive advertising. Netflix, the creators of Stranger Things, partnered with the company Lyft to provide an interactive experience for its viewers to promote the new season coming out. On October 26th and 27th nationwide Lyft users were able to change its map in which the cars would show up as common Stranger Things items in the show such as waffles, Christmas lights, trucker hats, and the show logo. In select locations, there was also an interactive car ride with pulsating ceilings, flickering lights, and many other show themed features.
In addition, to partnering with Lyft, Netflix decided to use their social media to release trailers and other teasers. They released trailers about the upcoming season along with posters and a game for fans to download and play. This helped create brand loyalty and add more attention to the upcoming show.
If this wasn’t enough advertising, along with the listed above strategies, Netflix also worked with Eggo brand waffles. Eggo claimed they were unaware of the iconic Eggo waffles being used in the show so frequently and were more than happy to help promote the season. Eggo used their waffles as an ad space for the show and even made recipes “to enjoy while watching the show”.
By implementing all of these strategies, Netflix was able to advertise to many different demographics. Lyft is mainly used for 16-30 year-olds, social media and a video game is for the younger demographic, and recipes can advertise to moms who cook and could tell their children and family about the show. All in all, I believe Netflix made excellent strides towards advertising for their already successful show to help make it even more popular.
By: Kendall Cree
In this day and age, companies are branching out to many different platforms in order to reach their demographics. J-Crew has decided to take their marketing in a completely new way and placing their catalog exclusively on Pinterest.
Pinterest as a platform has been on an upward climb in popularity, predominantly for young women and Midwestern women, a very hard-to-reach demographic.
Major brands, in this case J-Crew, are finding new visual-based social networking in order to reach their buyers, as well as finding new buyers. In order to defy the norm, J-Crew debuted their September looks on their official Pinterest page in addition to their traditional print catalog.
In addition to giving J-crew shoppers a new way of shopping, it makes shopping a “social experience”. Consumers can now share their pieces on their Pinterest accounts and let friends and families see their interests in the collection. This new initiative caught the business world by surprise and is creating major buzz. The real question is, how soon until other brands follow along and start adapting similar marketing promotion ideas through social media platforms?
By: Kaya Speros
Advertisements have taken on an entirely new role as of the past few years. Instead of hoping to reach the desired audience and attain the needed sales goals through TV commercials or print, social media has made advertising a much more prevalent part of our everyday lives.
You want to reach a mass audience? All you have to do is post on your social media account and boom, 1,000 people see it within 24 hours.
Companies have adopted this idea and developed the role of Brand Ambassadors. A Brand Ambassador is generally someone hand-picked by the brand who embodies the imagine they want to portray to the public. That individual then instantly becomes an advertiser for the company.
Social media has made it possible for brands to constantly have their products in your feeds. If you are a retail store and your target audience is young girls, what better way to engage them than with someone they can relate to? Someone they look up to within their own group!
According to oncampusadvertising.com, people are four times more likely to make a purchase if referred to by a friend. Brand Ambassadors are successfully bringing the brand to the level of their audience through people they trust.
By: Claire Bowman
This weekend, the popular soap brand, Dove, received backlash for a racially insensitive advertisement. It featured a black woman who removed her brown shirt and transformed into a white woman wearing a light shirt. The company has since deleted the post from their Facebook page, but not before online users began to criticize them. People have been offended because the post insinuates that black skin is less clean than white skin.
Though Dove has publicly apologized on their various social media accounts, we must wonder where this company’s public relations and advertising teams were trying to go when developing and approving the advertisement. Dove is a company that has been a large proponent of showing off diversity in the past, so this has left some dumbfounded.
Their quick response to the post’s negative reception shows they care about how their brand is received, but what does it say about the brand and people of color? If Dove really wants to be seen as having inclusive products, then they need to keep a much closer eye on what they post in the future. Otherwise, their reputation with the public is going to deteriorate, as we’re living in too divisive of times for brands to be making mistakes like these.
Photo Source: www.thewrap.com
By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Emily Lammers
Thousands lined up on the morning of April 19 outside of Targets across the country. Since the January announcement of Lilly Pulitzer’s partnership with Target there has been endless buzz on social media and from preppy girls everywhere. Some expressed pure joy for the release; others quite aggressively said this move would devalue the Lilly Pulitzer brand.
However, Target’s work with Lilly Pulitzer is turning out to be one of the most highly anticipated of the 150 limited-time designer partnerships it’s ever done. Target executives say the partnership’s success doesn’t have much to do with how many or how quickly products are sold. To Target it is already successful just by the buzz and excitement it has provoked. In January, it was a trending topic on Twitter and has continually been a popular subject on social media since then. The success of the partnership was no longer questioned as the collection sold out within minutes across the country and online.
By: Paige Roberts
I’m sure many of your may have noticed the recent update of having sponsored advertisements when scrolling through your Twitter feed. However, your Twitter profile may also be experiencing some major changes in the upcoming months. According to, recode.net, Twitter will soon be experimenting with including advertisements into users profiles. Some people are wondering how this will affect the future of Twitter. Will Twitter users continue the use of the app even when it’s turning into one big advertisement? Will this bring bad PR to the company? There are many factors to consider when making such a big change.
One hiccup that the newest feature of the app is facing is the use of advertisements on verified accounts. Most celebrities are verified on the Twitter app, meaning they are the real and official account of the person. Along with being a celebrity many are sponsored by major companies. Recode.net noted that Twitter is avoiding the use of advertisements on verified accounts to avoid the collision of competing sponsors being promoted on a celebrity’s account.
If Twitter did take the next step of using advertisements on verified accounts there would have to be extreme measures taken in order to avoid any mix ups of sponsors to certain Twitter users.
By: Paige Roberts
Public Relations and branding is everywhere; billboards while you’re driving down the highway, on the radio, television commercials; literally everywhere. But one source of PR and branding that has come to attention in recent days is, Will Ferrell.
Yes, the comedy legend Will Ferrell is more or less a walking PR campaign for a number of different brands. However he does so in a rather discrete way. He isn’t starring in commercials in order to endorse a product or promote a brand. He campaigned for Wonder Bread in his Nascar inspired movie, Talladega Nights. He supported Lego by starting in their recent animated film. And even advertised for, Little Debbie by naming himself the newest face of the sweet treat during his appearance on the, Tonight Show.
This unique branding technique inspired by Will Ferrell even has it’s own name. Adweek.com marked the term for this method as, “Ferrellvertising.” Some may think that it’s a silly way of branding for a company or even for Will Ferrell to be taking part in it. But when Wonder Bread went from being in bankruptcy to gaining $4.3 million in exposure (adag.com), who will really be laughing?
Next time you’re looking to sell a good or service instead of turning to your traditional PR firm for branding techniques you may want to consider the, “Ferrellvertising” method.
By: Paige Garty
While the weather in Oxford is beginning to heat up, so is the attention that 72andSunny is getting. The LA-based advertisement agency was recently ranked in the Top 50 Most Innovative Companies of 2015. The CEO, John Boiler, believes that advertising is all “about behavior, not messaging.” And this is exactly the focus for the agency’s latest campaign.
The “Ask the Google App” Campaign can be seen all over New York City. Frequently asked questions are posted all over the city’s landmarks to promote the usage of Google’s new app. The questions focus on the consumers’ behaviors and attitudes toward their potential, everyday thoughts.
Where most companies would create a commercial to get their message out, 72andSunny submerged their ads into locations that correspond with consumers’ questions. Some of their ads include signs outside of art exhibits that read, “Ok Google, what is Conceptual art?” Every ad is positioned in specific location or on a certain item where a person might stop to ponder what they are actually looking at.
72andSunny’s campaign is just one way how agencies are making advertisements a more customary and common part of our lives. Want to know what the other 49 Most Innovative Companies are? Go here: http://www.fastcompany.com/section/most-innovative-companies-2015
By: Ariel Wiley
Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members.
There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club!
1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members?
by Sarah Emery
In this media age, many websites encourage students to utilize social media to advertise for upcoming events, but is this really the most effective way? Here are some tips for some non-technological methods for raising awareness about events:
What college student doesn’t love a free t-shirt, water bottle, or treat? There are many low cost, mass produced gifts that can be distributed to eager undergraduates. Even if that pair of plastic sunglasses ends up in their bottom desk drawer, eventually they’ll find it again and remember your organization.
They’re fun and easy to design, inexpensive, and eye-catching. These sheet signs are perfect to place on the Hub or other heavily populated areas on campus where students walking by will definitely notice. This is a great method to reach a large audience who might not have time to stop at a booth or read a flyer.
Visit a Student Org Meeting!
Many groups, like the Residence Hall Association, invite speakers every week, so talk to a member of the executive board and see if you can attend a meeting. This is a great way to start a word-of-mouth campaign for your philanthropy or speaker event. Many groups will email their minutes to a ListServ- which can spark even more attention for your program.
It is crucial to be creative, unique, and succinct and to always get permission for where signs or banners are placed. There are many other ways to raise awareness for events at Miami University (like posters and table signs)- next time you are planning an event, think about new and different ways to attract an audience that college students haven’t seen millions of times before
by Ellie Broaddus
Within the past year, the coffee chain Starbucks has generated plenty of positive publicity through their positive and innovative Public Relations ideas, such as their Starbucks College Achievement Plan, in which they’re offering thousands of part- and full-time U.S. partners to finish their bachelor’s degree with a full tuition reimbursement.
Recently, Kristie Williams, a Starbucks employee, has created a petition in order to grant Starbucks baristas permission to sport their tattoos and piercings while working. With more than 25,000 signatures from Starbucks employees all across the country, the dress code change has been approved, and Starbucks employees will soon have permission to sport visible tattoos and piercings while on the job—as long as they are deemed appropriate.
It’s important for companies to pay attention to Public Relations trends as well as increase employee retention. In my opinion, Starbucks made the right choice in supporting the petition, as well as over 25,000 employees nationwide. Attitudes towards more relaxed dress codes for employees in major chain companies have become a lot more common during the past few years, including major companies like Peet’s Coffee & Tea and Petsmart. However, will more companies join the bandwagon in this growing trend?
by Paige Garty
You and your friends go on a hiking trip and to remember your good times you snap a ‘selfie.’ Later, you post that picture onto social media. Little do you know you and your social media followers are not the only ones who can see the picture from your hiking excursion. Ditto Labs in Massachusetts created new software that scans people’s photos from different social media sites for companies to track how their customers are responding to their product in everyday life.
1.8 billion photos are uploaded to social networking sites every day. This means 1.8 billion photos are being scanned every day from sites such as Instagram, Twitter, and Tumblr. The software allows companies to track the logos and patterns on people’s clothing, the location of the picture, and even reads facial expressions to determine the satisfaction of the customer.
The new program is a dream come true for marketing firms. They can now carry out extensive research with little effort and can find out vast information about their products’ consumers. Based on the results form Dittos Labs’ program, Advertisers can find out exactly how they should target their customers.
You may be thinking that this is totally intrusive and simply cannot be legal, but the director of Big Brother Watch (a group that challenges policies which it believes threaten people’s privacy) says otherwise. Emma Carr told MailOnline, “Social media companies are well within their rights to scan photos for marketing purposes, which will certainly come as a surprise to many users.”
I guess it is true what they say: be careful what you post on the Internet!
by Paige Garty
I’m sure most of you have heard of Fashion Week: a hectic week dedicated to announcing next season’s hottest fashion. But have you ever heard of Advertising Week?
Advertising Week is the annual gathering of marketing and communications leaders from all different companies. People from all around the world meet up in New York City for a week of seminars, workshops, and other events that relate to advertising. Just like Fashion Week, fresh new trends are announced that impact the entire industry.
There are many entertaining activities for attendees such as contests, guest speakers, short films, and even concerts.
Each year, the executive board of “The Week” announces the new members of the Madison Avenue Walk of Fame. This years lucky winners were: the Morton Salt Girl (celebrating her 100th anniversary), Smokey the Bear (celebrating his 70th anniversary), and Snuggle Bear from Snuggle Fabric Softener (celebrating his 30th anniversary).
“The Week” consists of many hands on opportunities. The 6th annual Big Ad Gig was a huge success. Five men and women presented their ideas to the industry judges and Advertising Council who awarded them with paid, 30-day freelance agencies posts.
Here are some FACTS & FIGURES about Advertising Week:
· Advertising Week began in 2004.
· Over 90,000 advertising junkies attended this year
· This year it was held from September 29th to October 3rd.
· There were 250+ events and 190+ seminars and workshops held by the industry’s most prominent leaders
· The second annual Advertising Week in Europe will be held in March 2015
Feel free to check out the official website here: www.advertisingweek.com
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.
by Kaylie Kueppers
Have you ever wondered why you are pulled to things like Google, Disney, and Netflix?
A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking.
Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition.
Next time you search with Google instead of Bing, ask yourself, why?
Public relations professionals get a bad reputation because they are said to “spin” stories, which isn't true. Unfortunately, there are some professionals that go out of their way to spin stories or even create false ones. The stories that are created cause public relations professionals to continuously get criticized.
It is extremely important to remember the ethics behind working in this profession and use them daily. If you decide not to do your job the way you are supposed to then you could generate bad publicity for your company or even yourself, which is exactly what happened to Fox News.
Fox News’ public relations staff was said to have “anonymously leaked a false story to a reporter.” Unfortunately, the station is under a lot of criticism for releasing a false story, but they are handling the story with great care. They are working diligently to let the public know that they know what happened was wrong.
To read more on the story visit:
by Alexis Godshall