By: Chloe Tykal
In a new advertising campaign, Barbie® is promoting its newest doll, a collaboration with fashion house Moschino. For the most part, everything looks the same: very pink, very fashionable and very Barbie®. One thing stands out very clearly from every other Barbie® ad ever made: the featured child playing with Barbie® is a boy.
This is the first time in the 56 years of the Barbie® brand that a boy has ever been in an advertising campaign. Although he is featured alongside two girls, the boy is the face of the entire campaign. His face is the one featured on the Moschino Instagram, earning 15.4 thousand likes on the social media app.
In the advertisement, the boy hands Barbie® her doll-sized Moschino bag and proclaims that “Moschino Barbie® is SO fierce” before winking at the camera.
The limited edition dolls sold out in under an hour and are being sold online through second-party retailers for upwards of $300. Much of the doll’s success is being credited towards the diversity of the advertisement. Since the ad first premiered there has been an overwhelmingly strong social media response.
Check out the full Moschino Barbie® advertisement here: https://www.youtube.com/watch?v=TULVRlpsNWo
By: Emily Lammers
Thousands lined up on the morning of April 19 outside of Targets across the country. Since the January announcement of Lilly Pulitzer’s partnership with Target there has been endless buzz on social media and from preppy girls everywhere. Some expressed pure joy for the release; others quite aggressively said this move would devalue the Lilly Pulitzer brand.
However, Target’s work with Lilly Pulitzer is turning out to be one of the most highly anticipated of the 150 limited-time designer partnerships it’s ever done. Target executives say the partnership’s success doesn’t have much to do with how many or how quickly products are sold. To Target it is already successful just by the buzz and excitement it has provoked. In January, it was a trending topic on Twitter and has continually been a popular subject on social media since then. The success of the partnership was no longer questioned as the collection sold out within minutes across the country and online.
By: Paige Roberts
I’m sure many of your may have noticed the recent update of having sponsored advertisements when scrolling through your Twitter feed. However, your Twitter profile may also be experiencing some major changes in the upcoming months. According to, recode.net, Twitter will soon be experimenting with including advertisements into users profiles. Some people are wondering how this will affect the future of Twitter. Will Twitter users continue the use of the app even when it’s turning into one big advertisement? Will this bring bad PR to the company? There are many factors to consider when making such a big change.
One hiccup that the newest feature of the app is facing is the use of advertisements on verified accounts. Most celebrities are verified on the Twitter app, meaning they are the real and official account of the person. Along with being a celebrity many are sponsored by major companies. Recode.net noted that Twitter is avoiding the use of advertisements on verified accounts to avoid the collision of competing sponsors being promoted on a celebrity’s account.
If Twitter did take the next step of using advertisements on verified accounts there would have to be extreme measures taken in order to avoid any mix ups of sponsors to certain Twitter users.
By: Paige Roberts
Public Relations and branding is everywhere; billboards while you’re driving down the highway, on the radio, television commercials; literally everywhere. But one source of PR and branding that has come to attention in recent days is, Will Ferrell.
Yes, the comedy legend Will Ferrell is more or less a walking PR campaign for a number of different brands. However he does so in a rather discrete way. He isn’t starring in commercials in order to endorse a product or promote a brand. He campaigned for Wonder Bread in his Nascar inspired movie, Talladega Nights. He supported Lego by starting in their recent animated film. And even advertised for, Little Debbie by naming himself the newest face of the sweet treat during his appearance on the, Tonight Show.
This unique branding technique inspired by Will Ferrell even has it’s own name. Adweek.com marked the term for this method as, “Ferrellvertising.” Some may think that it’s a silly way of branding for a company or even for Will Ferrell to be taking part in it. But when Wonder Bread went from being in bankruptcy to gaining $4.3 million in exposure (adag.com), who will really be laughing?
Next time you’re looking to sell a good or service instead of turning to your traditional PR firm for branding techniques you may want to consider the, “Ferrellvertising” method.
By: Paige Garty
While the weather in Oxford is beginning to heat up, so is the attention that 72andSunny is getting. The LA-based advertisement agency was recently ranked in the Top 50 Most Innovative Companies of 2015. The CEO, John Boiler, believes that advertising is all “about behavior, not messaging.” And this is exactly the focus for the agency’s latest campaign.
The “Ask the Google App” Campaign can be seen all over New York City. Frequently asked questions are posted all over the city’s landmarks to promote the usage of Google’s new app. The questions focus on the consumers’ behaviors and attitudes toward their potential, everyday thoughts.
Where most companies would create a commercial to get their message out, 72andSunny submerged their ads into locations that correspond with consumers’ questions. Some of their ads include signs outside of art exhibits that read, “Ok Google, what is Conceptual art?” Every ad is positioned in specific location or on a certain item where a person might stop to ponder what they are actually looking at.
72andSunny’s campaign is just one way how agencies are making advertisements a more customary and common part of our lives. Want to know what the other 49 Most Innovative Companies are? Go here: http://www.fastcompany.com/section/most-innovative-companies-2015
By: Ariel Wiley
Have you heard of Miami Television News on Miami University’s campus? If you have, that’s great! If not, you are not alone. As the Vice President and Business Manager for Miami Television News, I have witnessed many missed opportunities to promote our organization around campus to get both viewers and new members.
There are a many ways to improve your own organization on campus, but there are 3 big steps you can take upon yourself to get great PR for your club!
1. Social Media
2. Getting out of your Comfort Zone
3. Old Fashioned PR
These are just a few starter tips to gaining followers and members for your own organization. What other PR strategies have your favorite organizations taken to improve/gain members?
by Sarah Emery
In this media age, many websites encourage students to utilize social media to advertise for upcoming events, but is this really the most effective way? Here are some tips for some non-technological methods for raising awareness about events:
What college student doesn’t love a free t-shirt, water bottle, or treat? There are many low cost, mass produced gifts that can be distributed to eager undergraduates. Even if that pair of plastic sunglasses ends up in their bottom desk drawer, eventually they’ll find it again and remember your organization.
They’re fun and easy to design, inexpensive, and eye-catching. These sheet signs are perfect to place on the Hub or other heavily populated areas on campus where students walking by will definitely notice. This is a great method to reach a large audience who might not have time to stop at a booth or read a flyer.
Visit a Student Org Meeting!
Many groups, like the Residence Hall Association, invite speakers every week, so talk to a member of the executive board and see if you can attend a meeting. This is a great way to start a word-of-mouth campaign for your philanthropy or speaker event. Many groups will email their minutes to a ListServ- which can spark even more attention for your program.
It is crucial to be creative, unique, and succinct and to always get permission for where signs or banners are placed. There are many other ways to raise awareness for events at Miami University (like posters and table signs)- next time you are planning an event, think about new and different ways to attract an audience that college students haven’t seen millions of times before
by Ellie Broaddus
Within the past year, the coffee chain Starbucks has generated plenty of positive publicity through their positive and innovative Public Relations ideas, such as their Starbucks College Achievement Plan, in which they’re offering thousands of part- and full-time U.S. partners to finish their bachelor’s degree with a full tuition reimbursement.
Recently, Kristie Williams, a Starbucks employee, has created a petition in order to grant Starbucks baristas permission to sport their tattoos and piercings while working. With more than 25,000 signatures from Starbucks employees all across the country, the dress code change has been approved, and Starbucks employees will soon have permission to sport visible tattoos and piercings while on the job—as long as they are deemed appropriate.
It’s important for companies to pay attention to Public Relations trends as well as increase employee retention. In my opinion, Starbucks made the right choice in supporting the petition, as well as over 25,000 employees nationwide. Attitudes towards more relaxed dress codes for employees in major chain companies have become a lot more common during the past few years, including major companies like Peet’s Coffee & Tea and Petsmart. However, will more companies join the bandwagon in this growing trend?
by Paige Garty
You and your friends go on a hiking trip and to remember your good times you snap a ‘selfie.’ Later, you post that picture onto social media. Little do you know you and your social media followers are not the only ones who can see the picture from your hiking excursion. Ditto Labs in Massachusetts created new software that scans people’s photos from different social media sites for companies to track how their customers are responding to their product in everyday life.
1.8 billion photos are uploaded to social networking sites every day. This means 1.8 billion photos are being scanned every day from sites such as Instagram, Twitter, and Tumblr. The software allows companies to track the logos and patterns on people’s clothing, the location of the picture, and even reads facial expressions to determine the satisfaction of the customer.
The new program is a dream come true for marketing firms. They can now carry out extensive research with little effort and can find out vast information about their products’ consumers. Based on the results form Dittos Labs’ program, Advertisers can find out exactly how they should target their customers.
You may be thinking that this is totally intrusive and simply cannot be legal, but the director of Big Brother Watch (a group that challenges policies which it believes threaten people’s privacy) says otherwise. Emma Carr told MailOnline, “Social media companies are well within their rights to scan photos for marketing purposes, which will certainly come as a surprise to many users.”
I guess it is true what they say: be careful what you post on the Internet!
by Paige Garty
I’m sure most of you have heard of Fashion Week: a hectic week dedicated to announcing next season’s hottest fashion. But have you ever heard of Advertising Week?
Advertising Week is the annual gathering of marketing and communications leaders from all different companies. People from all around the world meet up in New York City for a week of seminars, workshops, and other events that relate to advertising. Just like Fashion Week, fresh new trends are announced that impact the entire industry.
There are many entertaining activities for attendees such as contests, guest speakers, short films, and even concerts.
Each year, the executive board of “The Week” announces the new members of the Madison Avenue Walk of Fame. This years lucky winners were: the Morton Salt Girl (celebrating her 100th anniversary), Smokey the Bear (celebrating his 70th anniversary), and Snuggle Bear from Snuggle Fabric Softener (celebrating his 30th anniversary).
“The Week” consists of many hands on opportunities. The 6th annual Big Ad Gig was a huge success. Five men and women presented their ideas to the industry judges and Advertising Council who awarded them with paid, 30-day freelance agencies posts.
Here are some FACTS & FIGURES about Advertising Week:
· Advertising Week began in 2004.
· Over 90,000 advertising junkies attended this year
· This year it was held from September 29th to October 3rd.
· There were 250+ events and 190+ seminars and workshops held by the industry’s most prominent leaders
· The second annual Advertising Week in Europe will be held in March 2015
Feel free to check out the official website here: www.advertisingweek.com
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.
by Kaylie Kueppers
Have you ever wondered why you are pulled to things like Google, Disney, and Netflix?
A study conducted by the Association of Public-Safety Communications Officials (APCO) says that this is due to emotional linking.
Public relations use this emotional linking to connect you to their product through marketing techniques and branding. They do this by finding ways for the consumer to see their brand as positive. Many of the decisions we make are greatly dependent on emotional factors.
With this information companies are informed of which marketing and public relations strategies work and which do not. They can use the branding to their advantage to avoid competition.
Next time you search with Google instead of Bing, ask yourself, why?
Public relations professionals get a bad reputation because they are said to “spin” stories, which isn't true. Unfortunately, there are some professionals that go out of their way to spin stories or even create false ones. The stories that are created cause public relations professionals to continuously get criticized.
It is extremely important to remember the ethics behind working in this profession and use them daily. If you decide not to do your job the way you are supposed to then you could generate bad publicity for your company or even yourself, which is exactly what happened to Fox News.
Fox News’ public relations staff was said to have “anonymously leaked a false story to a reporter.” Unfortunately, the station is under a lot of criticism for releasing a false story, but they are handling the story with great care. They are working diligently to let the public know that they know what happened was wrong.
To read more on the story visit:
by Alexis Godshall