By: Chloe Tykal
For years, your Twitter account has had the same funny, but slightly inappropriate handle. Your profile picture is you in a bikini. Or maybe you’re tagged in some photos after consuming a few too many beers (complete with red solo cup in hand).
As the finish line approaches and you realize you have to become a “real adult,” your social media image becomes more important than ever. Your new company isn’t going to care about your following/follower ratio, or how many times a week you post. Before you’re even hired, they’re going to have looked you up and at least done a quick scan of your accounts.
It’s time to accept reality and do some online spring cleaning.
The first thing to do is make sure that the “outside” of your profile looks good. Set your profile photo to one where you look like someone that people would like to hire. That doesn’t mean it has to be your LinkedIn headshot, just make it one where you look like the type of person it would be nice to work with.
Make sure your handle identifies you with your name. As boring as it sounds, it’s time to switch your handle to some combination of your first and last names. It looks professional and is easily identifiable.
Digging a little deeper, it’s now time to get to work cleaning up the content on your pages. Delete questionable posts, unlike all of those Facebook pages that you liked in middle school, and untag yourself from those terrible photos.
Try to keep your personality on your page. If you’re a comedian at heart, don’t delete all of your funny posts. If you love music, don’t take down the links to playlists and videos that you’ve shared.
Instead of making your online presence completely disappear, curate and grow it to something worth remembering.
Try to coordinate all branches of your social media. Have them all work together as a single unit. If you write a blog post for your Tumblr, share a related photo on your Instagram, Tweet the link to it, or even tell your Snapchat friends to check it out in your story.
Social media is one of the biggest tools PR professionals have. If you can’t manage your own, how can your boss expect you to manage a company’s?
By: Rosie Leuby
It is critical to have a strong knowledge of social media when attempting to land a PR job. You not only need to have a strong resume and crafty customized cover letter, but also a polished, established presence on social media sites. Here are just a few tips:
by Jack Bernard
Despite Instagram’s popularity around the world, many major businesses and brands are struggling to formulate a proper PR strategy on this social network. Luckily, a senior account executive from InkHouse Media and Marketing, Lee Glandorf, created a 5-step approach for businesses to increase their brand awareness on Instagram.
1. Update often.
Be sure to stay active and update your account. Nike, for instance, has 7.3 million followers and averages at least one post per day.
2. Be concise.
Attempt to stay at an average of 138 characters per post.
3. Tag others.
According to Simply Measured’s research, a post that tags another Instagram account increases engagement by 56 percent.
4. Hashtags are important, but don’t over use them.
91 percent of brands use seven or less hashtags per post. Be sure to not overwhelm your followers.
5. Tag your location.
Location tagged posts earn 79 percent more engagement versus those that do not.
Is your business taking full advantage of the PR benefits on Instagram?
by Rachael Booth
Social Media. It surrounds us everywhere. Social media websites are portrayed in the media as positive inventions that have benefited society. However, beneath all the excitement and advancements social media brings, what are the consequences? It has been said that Facebook can cause loneliness and depression. Studies have shown that the way users portray their lives and display photos, specifically photos of vacations, cause others to envy them. Taking a closer look, Facebook may not be the biggest criminal here. These four reasons explain why:
The question here is will social media sites continue to tell us that the best images are what give us our worth and will we continue to be influenced by the ideologies social media presents?
WINTER, J. (2013, July 23). Selfie Loathing Instagram is even more depressing than Facebook. Slate. Retrieved October 5, 2014 from http://www.slate.com/articles/technology/2013/07/instagram_and_self_esteem_why_the_photo_sharing_network_is_even_more_depressing.html
by Kaylie Kueppers
Who knew that Vine would become so popular? With the 403 percent growth within the app Vine, it is very obvious that this could be a good way for companies to advertise. Vine and many other apps are great ways for companies to catch the attention of the Y generation, those that have social media so easily accessible. The age that children get smartphones and are involved in social media is becoming younger and younger which could be very beneficial for companies.
Social Media plays a huge role in advertising and creating interest in products. It is extremely beneficial for companies. It also allows companies to catch the attention of many different age groups and audiences, allowing for higher product sales.